EOB CW3 Edited
Module name
CW number and title
Environment of Business
Coursework 3
CW weighting
CW checks the learning outcomes
40%
To demonstrate the knowledge of the marketing tools and techniques businesses and organisations use to help navigate economic and legal environments to be able to promote themselves.
To analyse a contextual situation and demonstrate their understanding of how market prices and legal restrictions determine a marketing activity or strategy of an organization.
Submission deadline
22 April 2015
CW format (individual/group)
Individual
CW task
In this assignment you will be required to produce a written marketing plan for DANONE company, which is (hypothetically) considering entry into Uzbekistan. You will assume the role of an international marketing consultant that has been hired to advise the company on the penetration strategy and marketing mix decisions to pursue in the new market.
For detailed information on the company, its mission and strategy, product lines, etc please refer to its corporate website: http://www.danone.com/en/#.
The key tasks involved, and on which you will be assessed, are therefore to:
1. Research and assess the market (hint: apply some of the models discussed in lectures, choose the ones you find relevant). This should also include as much relevant data about the chosen market as possible (such as demographic data, market and competitive data, opportunities and possible risks to manage)
2. Advise the company on what changes would be needed to the marketing mix to meet the opportunity (for example, how will the product(s) be ‘positioned’ in the market relative to the competition?)
The report will be submitted in written form. The suggested outline of the report is:
1. Introduction
2. Market overview and entry strategy
- Business environment analysis, including economic and legal environments
- Market analysis
- Entry strategy analysis
3. Marketing Strategy
4. Conclusion
5. List of references
6. Appendices.
CW number and title
Environment of Business
Coursework 3
CW weighting
CW checks the learning outcomes
40%
To demonstrate the knowledge of the marketing tools and techniques businesses and organisations use to help navigate economic and legal environments to be able to promote themselves.
To analyse a contextual situation and demonstrate their understanding of how market prices and legal restrictions determine a marketing activity or strategy of an organization.
Submission deadline
22 April 2015
CW format (individual/group)
Individual
CW task
In this assignment you will be required to produce a written marketing plan for DANONE company, which is (hypothetically) considering entry into Uzbekistan. You will assume the role of an international marketing consultant that has been hired to advise the company on the penetration strategy and marketing mix decisions to pursue in the new market.
For detailed information on the company, its mission and strategy, product lines, etc please refer to its corporate website: http://www.danone.com/en/#.
The key tasks involved, and on which you will be assessed, are therefore to:
1. Research and assess the market (hint: apply some of the models discussed in lectures, choose the ones you find relevant). This should also include as much relevant data about the chosen market as possible (such as demographic data, market and competitive data, opportunities and possible risks to manage)
2. Advise the company on what changes would be needed to the marketing mix to meet the opportunity (for example, how will the product(s) be ‘positioned’ in the market relative to the competition?)
The report will be submitted in written form. The suggested outline of the report is:
1. Introduction
2. Market overview and entry strategy
- Business environment analysis, including economic and legal environments
- Market analysis
- Entry strategy analysis
3. Marketing Strategy
4. Conclusion
5. List of references
6. Appendices.