Bsbmg401 Business Plan
BSBMKG401 Profile the market
Introduction:
The marketing plan will be linked closely to the overall business and financial planning.
This plan is designed to fulfill the business plan. But also the way in which the staff of the company to get a handle on the external and internal factors which will affect the company's success in Ashland following topics will help determine how the company plans to split. Differences in business and product offering from the competition and explain the strategies that will drive the business forward.
The company launched a franchise with happiness and its dangers. While brand recognition is a big plus for starting up a brand that has not reached the level of some of the largest chain of fast food. Brand franchise …show more content…
To obtain a market share of 25% in Ashland.
To position itself as a company that has a good relationship with the local community.
It is seen as a clean; meet the most quick service restaurants (QSR) in Ashland.
Assessment Task 2: Profiling report
In this assignment I will discuss Sandwich Restaurant Marketing Plan
Franchise Sub Shop Company. The company provides products of Sandwich and is located in Bat Street Port Melbourne.
Profiling Report
Total market for the company’s product/s or service/s
What is the total market for the company’s products or services? Describe this in one or more of the following ways:
Describe in dollar or unit terms such as gross sales of all other products or services similar to those offered by the organisation
– describing total market in prospect terms as those most similar to current …show more content…
Instead, look for fast food instead regency and frequency of response to direct marketing activities: Sandwich restaurant will do to market themselves to appear colorful
Social and cultural factors: Cannot deny that the idea of a new approach to business is necessary in this century.
Current segmentation criteria
Discuss any segmentation criteria currently identified in the Marketing Plan for describing the target market/market segments.
Business characteristics: We are selling a unique sandwich Restaurant, flexible and fun.
Consumer needs: Respond to customer needs with the right price and quality.
Lifestyle: More and more people are not going to sit on the table for lunch. Instead, look for fast food instead
Sources of information
What sources of information can be used to segment and profile the market for the business? Include a list of references e.g. if it is a web site the URL and a description of the information provided.
Advertising sales representatives: Media and advertising is a good example to learn of your business competitors.
Existing research data: The experience itself can be considered as the information is
Introduction:
The marketing plan will be linked closely to the overall business and financial planning.
This plan is designed to fulfill the business plan. But also the way in which the staff of the company to get a handle on the external and internal factors which will affect the company's success in Ashland following topics will help determine how the company plans to split. Differences in business and product offering from the competition and explain the strategies that will drive the business forward.
The company launched a franchise with happiness and its dangers. While brand recognition is a big plus for starting up a brand that has not reached the level of some of the largest chain of fast food. Brand franchise …show more content…
To obtain a market share of 25% in Ashland.
To position itself as a company that has a good relationship with the local community.
It is seen as a clean; meet the most quick service restaurants (QSR) in Ashland.
Assessment Task 2: Profiling report
In this assignment I will discuss Sandwich Restaurant Marketing Plan
Franchise Sub Shop Company. The company provides products of Sandwich and is located in Bat Street Port Melbourne.
Profiling Report
Total market for the company’s product/s or service/s
What is the total market for the company’s products or services? Describe this in one or more of the following ways:
Describe in dollar or unit terms such as gross sales of all other products or services similar to those offered by the organisation
– describing total market in prospect terms as those most similar to current …show more content…
Instead, look for fast food instead regency and frequency of response to direct marketing activities: Sandwich restaurant will do to market themselves to appear colorful
Social and cultural factors: Cannot deny that the idea of a new approach to business is necessary in this century.
Current segmentation criteria
Discuss any segmentation criteria currently identified in the Marketing Plan for describing the target market/market segments.
Business characteristics: We are selling a unique sandwich Restaurant, flexible and fun.
Consumer needs: Respond to customer needs with the right price and quality.
Lifestyle: More and more people are not going to sit on the table for lunch. Instead, look for fast food instead
Sources of information
What sources of information can be used to segment and profile the market for the business? Include a list of references e.g. if it is a web site the URL and a description of the information provided.
Advertising sales representatives: Media and advertising is a good example to learn of your business competitors.
Existing research data: The experience itself can be considered as the information is