[pic] EAST ASIA Institute of Management ______________________________________________________________ Diploma in Hospitality and Tourism Management HT 1020 marketing in H&T Report ____Title:MARKETING_______ Class: DHT 1 Lecturer: Mr. Jeffrey Lee Group’s Name：killers S/No Names Student ID 1 . Michael 1009/7446 2 . William 1009/7357 3 . Cecily 1206/9880 4 . Allen
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sustainable development and corporate social responsibility. Being a part of financial corporate house of the country‚ First Security Islami Bank Limited is well concerned about the enormous loss of Biodiversity‚ Climatic change and damage occurred in environment. We have to focus on environmental issues at the centre of banking activities. An increasing number of banks around the world are strengthening green banking activities by way of launching products which are friendly to the environment. 1.2
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Organized by: Behaylu W. 1 Notes on Bank Advertising Campaign Just like any business‚ banks should also use an advertising campaign that will reach consumers and convince them to make financial transactions such as credit loan‚ business loan‚ and savings account. However‚ financial companies should know that the marketing campaign for them is a little bit different compared to traditional strategies use by most businesses. These are some of the helpful tips on bank advertising campaign in order to reach
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A REPORT ON Launching the Credit Card in Asia Pacific Countries by Submitted To Mr.Kiran Kumar Pedada Marketing Strategy Submitted By K.V.Ch.Madhu Sudhana Rao (32) R.Avinash Kumar (20) Y.Santosh (11) Indian Institute of Planning Management Banjara Hills‚ Hyderabad. CITI BANK Introduction Citigroup Inc. is an American multinational financial services company based in New York City. Citigroup was formed from one of the world ’s largest mergers in history by combining
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involve the market segmentation‚ targeting and positioning. Firstly‚ market segmentation involves a group of customers who share similar sets of needs and wants. Market segmentation is consistent with the marketing concept and customer orientation and enables the firm to focus their marketing resources. It also helps the firm to gain competitive advantages using their expertise in the customer base. There are 4 main levels of segmentation‚ which include preference segments‚ niche‚ local‚ and
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Singapore. This project analyses the behavioral characteristics of the consumers in watch market and describe how this factor will influence their choice of our CASIO watch in part A. In the part B‚ how the CASIO use product and promotions in the marketing mix to market new product. CASIO watch is one of three largest Japanese brands. The multi-functions of CASIO watches have been well-known in the world for many years. Its representative of active youth fashion and
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Banking (16.0 points) 1. Visit the website of a large national bank‚ regional bank‚ or credit union‚ and use the information you find there to answer the questions below. EXAMPLE: Some large banks you might consider include Bank of America®‚ JPMorgan Chase®‚ Wells Fargo®‚ Citibank®‚ and U.S. Bank®. a. What is the name of the bank or credit union? (0.5 points) Bank of America b. List three facts about savings account options at the bank or credit union you chose. (3 sentences. 1.0 points) There is
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Introduction Case 4: Integrating Strategy and Human Resource Management is about how a business or organization can deal with situations as deregulation and ceilings on interest such as “People’s Bank”‚ a financial services company headquartered in Bridgeport‚ Connecticut where major changes took place to develop a market place orientation to its products and services. The internal and external structures of the financial service implemented strategic changes to their banking services and stock
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www. marketingpundit.com MARKETING MIX (Compiled by Deep Banerjee‚ Marketingpundit.com) Marketing mix is the set of controllable variables and their levels that the firm uses to influence the target market. The elements of marketing mix are the basic‚ tactical components of a marketing plan. Also known as the Four P’s‚ the marketing mix elements are price‚ place‚ product‚ and promotion. The concept is simple. Think about another common mix - an ice-cream mix. All ice-creams contain milk‚
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of Customer Relationship Management (CRM) in banking has gained importance with the aggressive strategies for customer acquisition and retention being employed by banks in today’s competitive milieu. This has resulted in the adoption of various CRM initiatives by these banks to enable them achieve their objectives. The steps that banks follow in implementing Customer Relationship Management (CRM) are: Identifying CRM initiatives with reference to the objectives to be attained (such as increased
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