Tiger Balm Question 1 Product mix refers to all the products an organization sells. All Tiger Balm’s products-ointments‚ p Question 2 In order to tap into a new market‚ the approach used by Tiger Balms to organize its products in its communication to its customers by advertising its products using non-traditional forms of media such as YouTube and Google to appeal to American customers. Tiger Balm also features its products in drama series shown at prime times such as 7pm and 9pm to attract
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services to create exchange that satisfy individual (customer) and organisational objectives Doyle and Stern (2006) emphasised ‘product’‚ ‘price’‚ ‘place’ (distribution) and ‘promotion’ as the four classical strategic elements of the marketing mix (4Ps). In considering the marketing of intangible services‚ rather than tangible products‚ these four elements were expanded by Wearne and Morrison (1998) in the light of their interest in hospitality marketing to include: ‘people’ and ‘positioning’
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Midterm 1 Review Questions 1. What is the inverse demand of QD = 20 – 4P? 2. If the demand function is QD = 20 – 4P and the government imposes a tax of $2 on consumers. What is the new demand curve? 3. What does the supply curve look like when there is a max quantity that can be supplied? 4. In the market for pizza what will happen if a. Worker’s wages increase. b. Income increases c. The price of cheese decreases. 5. The inverse demand for movies is P = 8 – (1/2)Q. Graph the demand curve.
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the whole population are poor. In order to address the problem of poverty in the country‚ the Department of Social Welfare and Development (DSWD) implemented a Conditional Cash Transfer Program now known as Pantawid Pamilyang Pilipino Program (4Ps). The 4Ps is a human development program of the national government that gives CCT grants to extremely poor families in order to improve their health‚ nutrition and education especially the children aged 0-14. The said program has two objectives: 1) Social
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three major issues; i) how do consumers in one culture get exposed to good/services being used by people of other cultures; ii) how should a marketer design/adapt his 4Ps so as to be accepted by people influenced by newer cultures (if he is serving in the home market only); iii) how should a marketer design/adapt his 4Ps so as to accepted by people of other cultures (in foreign markets). Generally speaking‚ as consumers we are exposed to foreign cultures either i) through ones’ own initiatives;
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Exam 2 – Chapters 5-8 Due: 5pm on March 14 Please highlight the correct answer Section 1 - Multiple-Choice – 15 questions‚ each worth 1 point 1. According to the text‚ which of the following is the LEAST motivating of all the factors? a. economic value b. eustress c. entertainment d. diversion from everyday life e. need for affiliation 2. Which of the following would NOT be a demographic factor for game attendance? a. age b. gender c. occupation d. education e. All of the above are demographic
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million‚ an increase of 5.2% over 2006 (www.businessweek.com). Since the athletic shoe market is highly competitive‚ New Balance is trying to figure out how to compete in this highly competitive market against such industry giant like Nike‚ Adidas/Reebok. Below is a SWOT analysis of New Balance. SWOT analysis Strengths | Weaknesses | * Brand name‚ quality product‚ and global recognition. * Strong distribution system * Brand loyal customer * Offer special product * Good reputation
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CASE STUDIES Ajanta Shoes Company Ltd In December 1997 the executives of Ajanta Shoes Company were to decide their pricing strategy for their products in the face of fierce competition in the market. The company has been in business for the past thirty years. Ti1l1991 the company did not have any problem of selling its shoes since the demand exceeded the supply situation. However‚ after opening up of the economy the company faced severe competition both from other leading shoe manufacturers
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International Journal of Information‚ Business and Management‚ Vol. 6‚ No.2‚ 2014 TheConc e ptof‘ Mar ke t i ngMi x’andi t sEl e me nt s (A Conceptual Review Paper) Dr. Muhammad Tariq Khan Head‚ Department of Management Sciences University of Haripur‚ Pakistan tariq_phd_@yahoo.com Abstract Marketing mix is the most fundamental concept of marketing which is a set of controllable marketing tools that a company uses to create a desired response in the targeted market. American Ma r ke t i ngAs s o
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( Ryka‚ INC.: Lightweight Athletic Shoes for Women Business and Industry Analysis ) Ryka is doing business of athletic shoes for women‚ which are made on the shape of a woman’s foot‚ and are designed and developed considering women’s unique fit needs. It is the only athletic footwear company‚ which is exclusively for women‚ by women‚ and now supporting women. Because a woman’s needs in a comfortable‚ attractive‚ high performance athletic shoes that are attractive‚ comfortable‚ and well suited
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