A Project Report On “Study of supply Channel Management of Hindustan Unilever Limited.” [pic] Submitted By Partho mukherjee PGDM (operations) Sem 3rd under the guidance of mr. Vivek swami sinhgad institute of business administration&research S. NO. 40/4A+4B/1 NEARPMCOCTROI POST‚ KONDHWA –SASWAD ROAD‚ KONDHWA (BK) PUNE-411048
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C O N T E N T S 1) SITUATION ANALYSIS i) COMPANY ii) CONTEXT iii) COMPETITOR iv) CUSTOMER 2) BARND 3) 4 Ps i) PRODUCT ii) PRICE iii) PROMOTION iv) PLACE 4) COMMENTS 5) SWOT ANALYSIS Product Category: Chocolate Confectionary Brand: Cadbury Product: Cadbury Dairy Milk (CDM) SITUATION ANALYSIS (4 CS) 1) Company: Parent Company: Cadbury plc Indian Subsidiary: Cadbury India Ltd (CIL) History of Cadbury: Cadbury plc is a confectionery and
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Unilever in India – Hindustan Lever’s project Shakti – Marketing FMCG to the rural consumer Summary Hindustan Lever (HLL) formed in 1956 is an Indian subsidiary of Unilever Limited (world’s largest FMCG Company). It was a market leader with a share of 40-45%. HLL’s growth has been related to the political development of the country. The heavily regulated Indian economy between 1947- 1980’s was characterised by License Raj which imposed restrictions on investments by the private players. In 1990
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Unique Selling Proposition Keen eye of artistic sensibility generated a line of a unique hobo luxury leather bag. Deigned a style of masculine shape. Bag offering a slew of versatile handbag‚ spice up two aesthetic layers shape line of high details‚ creating a fascinating monochromatic with a strong sensibility of interpretation of luxury. S W O T Strengths Thacha offering high quality of leather good handbag made of genuine materials‚ cow leather‚ cow hair‚ brass bar. Thacha bags distinguish
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Knowledge Management – a case study – Unilever Global 2012 Outline I. Abstract II. Keywords III. Introduction IV. Literature Review V. Aim of Research and Research Questions VI. Methodology and Research Sample VII. Practical Applications VIII. References Abstract This proposal is presented to examine the cultural factors that influence knowledge management in Unilever global. The intended outcome of the study is a list of factors that Unilever management can use to evaluate their
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Resource Based View and Porter’s Five Forces Analysis on Unilever Content 1. Introduction 3 1.1. Concepts of Resource Based View and Porter’s Five Forces 3 1.2. Brief Introduction of Unilever 3 2. Resource Based View Analysis of Unilever 4 2.1. Value System 4 2.2. Objectives and vision 5 2.3. Management structure 5 2.4. Human resources 6 2.5. Image of the company and brand share equity 6 2.6. Physical assets and facilities 7 2.7
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SUBMITTED TO: M/s. Sofia Bano SUBMITTED BY: Syed Saqib Ashfaq Unilever Pakistan Limited Unilever Pakistan Limited is largest fast moving consumer Products Company in Pakistan. Unilever Pakistan Limited is a part of Unilever- a global company. Unilever Pakistan Limited is producing more than 50 brands in Pakistan. Company information Unilever Pakistan limited is a wholly owned subsidiary of Unilever Overseas Holding‚ UK‚ Unilever PLC (A company incorporated in the United Kingdom.) The Company
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Unilever parenting& Diversification trough forward integration in the car industry Strategy in Work Egon Christopher Westerhausen Summer 2009 Growth share matrix 3 Building the growth Share Matrix from the Parenting Matrix given in the case study. Question 1 5 MARKET SHARE 5 Unilever Question(ii) 6 Positive and negative bias of a merger. 7 Question (i)Determine other areas of forward integration that car manufactures might consider and explain why? 8 Strategy that may
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Impact of sales promotion on sales volume‚ in UNILEVER (Nig.) PLC Introduction For years‚ most companies concentrated their promotional functions through the use of sales promotions through mass media advertising. In almost all aspects of marketing communication‚ companies depend on expertise of advertising agencies. Although‚ most marketers have already introduced and used other marketing communication and promotional tools‚ package design firms‚ direct marketing agencies and sales promotion
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Introduction Companies today recognize that they cannot appeal to all buyers in the marketplace‚ or at least not to all buyers in the same way. The reason are follow: 1. There are too many buyers‚ too widely scattered and too varied in their needs. 2. There are so many competitiors which focus on their connected customer. 3. Most companies have identifying market segments‚ selecting one or more of them‚ and developing products and marketing programs tailored to each. If
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