BM 111 2A NURUL SYAFIQAH BT MOHD KAMAR ARPIN NUR AMIRAH BT ABDUL GHAFAR MUHAMMAD HAFIZH BIN ROSLI NUR ALIAH ASYIKIN BT MD YUSUF FARHA AZEERA BT ZULKIFLI NURUL „ATIFAH 2011274054 2011435054 2011889674 1 2 3 Acknowledgment The preparation of this report is a sound example of teamwork. The experience is a valuable one because not only did the report increase our understanding and knowledge on the assigned topic‚ Sunsilk. It also taught us important lessons of how to incorporate out
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K. Reference list 33 A. Executive summary Awarding that cosmetic for men is very potential market in Viet Nam‚ which is developing in all areas‚ especially economics and living standard‚ Unilever has introduced Clear Men in March 2007. With the strong investment into promotion from Unilever and high quality and affordable price‚ Clear Men has become a direct competitor of X- Men which existed before and is a very strong status about cosmetic for men in Vietnam. However‚ the life cycle
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with the exemple of its development in the United States. In the second part I made an external and internal analysis of the group . I used the SLEPTS analysis for the external environment. For internal environment I used the SWOT method and the 4P. To define precisely its environment‚ I studied its competitors and I used the Porters five forces. The third part is about danone’s implications on international organizations. I divided this part between the implications of segmentation‚ targeting
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with Hindustan Unilever capturing nearly 53% of the market share with Fair & Lovely. The company has drawn particular scrutiny for its promotions and advertisements featuring darker skinned women turning fairer on using the cream. This article attempts to chart the typical user of a fairness cream by segmenting the market‚ develops a positioning statement for Fair & Lovely and makes suggestions to increase the brand potential. Fair & Lovely: Evolution of the Brand Hindustan Unilever ’s star product
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the market now?.............................Page 4 3) Product - Product Description…………………………………………………………………………Page 5 - Target Market‚ Segmentation and Profile of consumer………………………………….Page 6 4) Competitors Analysis - Two other brands - Unilever Singapore (Life Buoy) …………………………………………………………….Page 7 - Lion Corporation Singapore Pte Ltd (Kirei Kirei)……………………………………..Page 7 & 8 - Competitors Analysis Table (Dettol‚ Life Buoy and Kirei Kirei)………………………….Page 8 5) SWOT and PEST Analysis -
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a product-Pepsi. In this report‚ the purpose was compared and contrasted which 4Ps is better to the Pepsi and wanted more people to buy it. The thesis was compare and contrasts the Pepsi with the competitor - Coca Cola. So the report needed find some information and interview some people. The key finding was that SWOT and 4Ps is very important to the product. And the key conclusion and recommendation was the first 4Ps is better than the second one. 1.0 Introduction 2.1 State the objectives
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Brand analysis/ IMC Analysis on Lipton Ice Tea‚ Oishi Green Tea‚ Fuji Green Tea. Brand analysis consist of 4P ’s In 2005‚ the tea industry reached the $1.7 billion category and it is expected to continue growing indefinitely (Mintel 2005). Market analysts believe the tea industry will continue to boom and is not expected to reach saturation level in the near future. The favorable movement in the tea industry can be attributed to two major factors: A consumers need for convenience and time-saving
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The Pantawid Pamilyang Pilipino Program Pantawid Pamilyang Pilipino Program is a human development program of the national government that invests in the health and education of poor households‚ particularly of children aged 0-14 years old. Patterned after the conditional cash transfer scheme implemented in other developing countries‚ the Pantawid Pamilya provides cash grants to beneficiaries provided that they comply with the set of conditions required by the program. Pantawid
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Target Market Assignment Stacie Okuda MKT 571 July 27‚ 2014 William Riecken Unilever Unilever is an international conglomerate consisting of over 400 brands in several different markets. From creating brands to mergers with other companies‚ Unilever is dominating many markets by offering thousands of products to different consumers. This research will discuss the history‚ market segmentation‚ and the target markets of Unilever. History In the 1890’s‚ William Hesketh Lever created an idea for Sunlight
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Marginal profit but sold in large quantities 7. Extensive distribution networks 8. High stock turnover In this report‚ the fast moving consumer good that we are going to highlight is the cosmetic goods. And we are going to emphasis on “Pond’s by Unilever” Pond’s Cream is a brand of beauty and health care products that is produced by
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