6/6/2011 IMI EXAMPLES OF GOOD CSR AND BAD CSR IN TELECOMMUNICATION IN INDUSTRY Evaluating CSR using B&L Framework | Ashwani K Sinha CONT ENTS 1. 2. INTRODUCTION .................................................................................................................................................. 3 SELECTION OF INDUSTRY .................................................................................................................................... 3 2.1 2.2 2.2.1
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to authority of Airtel & Vodafone for providing me the information. CONTENT 1. Acknowledgement 2. Contents 3. Declaration 4. objectives of the study 5. introduction of the topic • Telecom sector in India • Airtel • Vodafone • Background • Company profile of Airtel • The magic • Comparison between marketing strategy of Bharti Airtel and Vodafone 6. Research Methodology
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Presented by Rajneesh Kumar Rohit Banthia Rahul Sharma Rajendra Mishra Riya Verma Presentation Include Why Nokia ? History Mission statement Target Market Positioning 4Ps Brand personality Market Segmentation BCG Matrix SWOT analysis Nokia Corporation is a Finland based multinational company Headquarter -- Keilaniemi‚ Espoo‚ city neighboring Finland’s capital Helsinki. CEO -- Olli-Pekka Kallasvuo Chairman -- Jorma Ollila. Founder -- Fredrik Idestam
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2011 Mobile Virtual Network Operators FirstPartner Introduction MVNOs have experienced various stages of expansion and contraction since their first inception. A number of major brands such as ESPN and Disney have entered and left the market after experiencing significantly lower than forecast subscriber growth. Current MVNOs have signicantly refined their approach to the market and have delivered business models and technical innovation at a faster rate than their host operators.
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A Project Report On “Comparative analysis of MARKETING STRATEGIES OF Vodafone & AIRTEL” “BACHELORS OF BUSINESS ADMINISTRATION” SUBMITTED BY:- Deepanshu Tanwar BBA 3rd sem Roll No. 083 SUBMITTED TO Mrs. Anjali Singh lecturer Jagannath international management school Vasant kunj New Delhi Acknowledgement I DEEPANSHU TANWAR‚ SINCERELY THANKFUL TO ALL THOSE PEOPLE WHO HAVE BEEN GIVING ME ANY KIND OF ASSISTANCE IN THE MAKING OF THIS PROJECT REPORT. I express my gratitude to
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PROJECT REPORT ON CUSTOMER SATISFACTION ON MOBILE SERVICE PROVIDER NETWORKS IN ARYA COLLEGE LUDHIANA SUBMITTD TO:- SUBMITTED BY:- PROF. H.R. SAINI ROHIT SHARMA HEAD OF COMMERCE AND ROLL NO. 4620 MANAGEMENT DEPTT
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Telsim was number two mobile operator in 1994 and the only alternative to Turkcell until 2000‚ then in 2006 it joined to Vodafone Group as Vodafone Telekominikasyon A.Ş. Turkcell is not only the leading operator in Turkey‚ but is also the biggest GSM operator in Europe in terms of subscriber numbers. (http://www.turkcell.com.tr/en/AboutTurkcell/corporateInfo/companyHistory). Vodafone is the world’s largest mobile telecommunications company measured by revenues. Avea is the youngest operator of Turkey
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mobile subscribers? The decision to switch to a new operator depends on the general perception about the brand and thus these numbers reflect the brand perception of mobile users. Though Airtel is the number one mobile service provider in India but Vodafone has established itself as a distinct brand with the help of its innovative communication strategy. According to a survey conducted by Teleguru‚ Network coverage and tariff rates emerged as the top 2 reasons as to why respondents want to avail of
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Abstract 2 General Introduction 3 Theoretical Review 4 Attitude and Job Satisfaction 4 Perception and Individual Decision Making 6 Personality and Values 9 Organizational Culture 11 Personal Leadership 13 Company Profile 14 History Background on Vodafone 14 Analysis 16 Analysis and Findings of Job satisfaction and attitudes 16 Analysis and Findings of Perception and Individual Decision Making 17 Analysis and Findings of Personality and Values 18 Analysis and Findings of Organizational Culture 19
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Market Challenger Strategies: A) Frontal Attack: In a frontal attack‚ the attacker matches its opponent’s price‚ advertising‚ price and distribution. The principle of force says that the side with greater resources wins. Examples: * Pepsi Vs Coke * Blackberry Vs Apple [ Blackberry’s frontal attack on Apple with the help of this commercial http://www.youtube.com/watch?v=bVO8o_PKvVg ] * HUL Vs P&G ( Rin Vs Tide ) [ HUL’s frontal attack on P&G by reducing its price and
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