Leisure- Cruise Industry Major: Marketing Porter’s Six Forces I. Threat of New Entrants: Low * Barriers to entry: High * High Capital Requirements: The capital required to start up a cruise line is one of the key factors contributing to this industry’s high barriers to entry. With the average cost of building a cruise ship rising‚ the amount of capital needed to start up a cruise line is estimated at one billion dollars. Therefore discouraging any new entrants into the industry. * High
Premium Cruise ship Ship
must comply. The most basic principle would be the Michael Porter’s five competitive forces. Firstly‚ the most major force will be the rivalry among competitors. We should carry out some basic surveys to identify the amount of company in the same industry. By gathering information and analyzing the data‚ we can understand clearly about the trend in the market. We should identify and locate the rivalry that may act as a threat to our business and expel them by a business strategy. Besides that‚ we
Premium Strategic management Management Marketing
Moderate The ability for brand new competitors to emerge is very low. The smartphone industry is very technologically intensive. This means that a brand-new entrant would require a significant amount of money to build a comparative technological product in order to compete with RIM’s technology. No man or woman in their right mind would attempt to design and manufacture such an expensive product for such a competitive industry. There are‚ however‚ many other technological companies in the world that have
Premium Smartphone Mobile phone Research In Motion
With Porter five forces framework‚ we identify the sources of competition facing IBM:-1.Threat of new entrantsHigh capital requirement needed to fund R&D and assets make the threat of new entrants relatively low. IBM spends large amount of funds annually for R&D‚ in order to constantly introduce new high-technology and innovative products and solutions to market to maintain its’ competitiveness‚Tougher for new entrants to achieve economies of scale due to experience curve effect. In addition‚ Consumers’
Premium Strategic management
A cost leadership strategy of Air Asia remains viable despite the changing external environment. Although competition and rivalry amongst budget airlines is high‚ and it is difficult to differentiate from other providers due to the nature of the industry and product‚ it still has a first mover advantage which makes cost-leadership remain viable. They must remember that a cost leadership strategy can be maintained by be being efficient in all aspects of business and not just getting low prices from
Premium Airline Low-cost carrier Brand management
segment because it has the biggest margin in the industry‚ the consumers are increasing despite the high rate of recession‚ product and price differentiation is getting lower which is resulting in the difficulty of buyers making a decision about the particular phone they will want to buy. Most consumers get phones on contract and switching from one phone to another is difficult and expensive and with other brands leading in the smartphone industry‚ it will be difficult for consumers to switch from
Premium Smartphone Symbian OS Mobile phone
engine are Google customers. * Google has also formed a joint relationship with Android to increase their sales market and bottom-line profitability. Buyer Power * The power of the customer in the IT field of Internet and Computer Software industries is particularly strong. * There are a lot of other search engines and companies that compete with Google in the many fields that Google has expanded itself into. * Advertising is the primary means of generating revenue/ profits – if there
Premium Google Web search engine Internet
ocean). Strategic Developments in Blue Ocean Strategy is focused on making it cheaper and better. Normally is firm theoretical and practical need to make a choice between these two factors. Michael E. Porter describes particular in his book Competitive Strategy - Techniques for Analyzing Industries and competitor‚ it’s about the company is either highly differentiated or have a low pris.4 Blue Ocean Strategy’s thinking is to remove cost value barrier‚ and thereby offer something that is cheaper
Premium Blue Ocean Strategy Strategic planning Strategic management
Porters 5 forces Understanding the Tool When looking at and trying to understand porters 5 forces the below must be understood and taken into consideration 1. The power of the suppliers. This means that if you have few supplier choices and the supplier provides key parts and services to you‚ you a very reliant on this supplier and they can dictate terms and price to you on the other hand if you have a wide choice of supplier you are in a better position to negotiate price and terms as you can change
Premium Barriers to entry Marketing Competitor analysis
India’s airlines industry has had a smooth take-off ever since the government initiated its open skies policy a few years ago. After encountering some initial turbulence‚ it is now cruising smoothly across clear blue skies. India is today one of the fastest expanding aerospace markets in the world‚ as a growing number of airlines and corporate are expected to acquire about a thousand planes over the next 5 years. Every region- the east‚ west‚ north‚ south and center - has five airlines. India
Premium Airline Indira Gandhi International Airport Chhatrapati Shivaji International Airport