people as elements of the logistics marketing mix.1 A model showing the relationships among these five elements can be seen in Exhibit 1. PRODUCT The logistics executive does not have the traditional "product" to market. The logistics product is service‚ which can be different depending on the customer group. The first step‚ then‚ in logistics marketing is to identify the customer. Research has shown that logistics executives have multiple customers‚ both internal and external to the firm‚ and that
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Marketing Problems Midterm Strategy 7‐Eleven is a gasoline service station‚ and considered a Quick service restaurant (QSR). The issue you face Mr. DePinto is in regards to the 6% loss of share in the fresh food categories‚ a category that has allowed 7‐Eleven to gain 39.5% margins. Fresh food sales have been around 50% of total sales. This‚ along with research‚ shows that consumers want fresh‚ natural ingredients. To help the company grow share in the fresh food
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Windows 7 is the latest release of Microsoft Windows‚ a series of operating systems produced by Microsoft for use on personal computers‚ including home and business desktops‚ laptops‚ netbooks‚ tablet PCs‚ and media center PCs.Windows 7 was released to manufacturing on July 22‚ 2009‚ and reached general retail availability on October 22‚ 2009‚less than three years after the release of its predecessor‚ Windows Vista. Windows 7’s server counterpart‚ Windows Server 2008 R2‚ was released at the same
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年中国电信服务市场发展预测报告——Telecommunication Services Market in China 2011-2015 2012.07 TechNavio Announces the Publication of its Report - Telecommunication Services Market in China 2011-2015 TechNavio today launched its report Telecommunication Services Market in China 2011-2015 based on an in-depth study focusing exclusively on China. The report aims to aid decision makers’ understanding of the present and future landscape of the market. Commenting on the report‚ an analyst from TechNavio’s Telecom team said; “One
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A SUMMER TRAINING REPORT ON EMPLOYEE JOB SATISFICATION AT DAINIK BHASKAR AND DAINIK JAGRAN SUBMITTED TO PUNJAB TECHNICAL UNVERSITY JALANDHAR In partial fulfillment of requirement for the award of degree Of MASTER OF BUSINESS ADMINSTRATION (MBA) Supervised by Submitted by Ms GAGANDEEP KAUR BAVNEET SANDHU ASSISTANT PROFESSOR MBA 4RD SEM 1273393 GLOBAL INSTITUE OF MANAGEMENT AND EMERGING TECHNOLOGIES AMRITSAR SESSION
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Case Seven: Selection Decision Making My name is _____ and I am currently a consultant of Manger Consulting. Our mission is to provide our expertise in management and staffing services of other organizations I’ll have recommendations on selection decision making for Tanglewood. A detailed selection plan will be generated for the new manager position in Spokane‚ a panel will be developed for the selection making decision‚ and guidelines that can be used throughout the chain will be completed. Selection
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4. Seven-Eleven does not allow direct store delivery in Japan but has all products flow through its distribution center to reduce the number of vehicles required for daily delivery service to each store‚ even though the delivery frequency of each item was quite high. At the distribution center‚ delivery of like products from different suppliers was directed into a single temperature controlled truck. Each truck made deliveries to multiple retail stores. None of the distribution centers carried any
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VARIOUS WASTES IN MANUFACTURING ORGANIZATION To get a world-class company it is fundamental to eliminate and avoid any waste (muda) in manufacturing and also service processes. Waste is any activity or process that adds cost but adds no value (for the customer). Up to 80% of the work that goes on in any organisation is adding no value to your customers Muda = waste (in its many forms) Muda (is a Japanese word meaning "futility; uselessness; idleness; superfluity; waste; wastage; wastefulness"
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Characteristic of services Intangibility Unlike products services cannot be counted‚ measured‚ or felt. It is difficult to explain to the customer what a specific feature in the service will give to the customer. As services are intangible‚ the perceptions of customers regarding the service may differ at any given amount in time. Each customer will have a different perception and experience about the same service. But in a hotel the quality of service is not only dependent on the courteousness
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Enhanced Telecom Operations Map® (eTOM) The Business Process Framework For The Information and Communications Services Industry GB921 Version 3.6 (Public Evaluation) TeleManagement Forum 2003 November 2003 eTOM Business Process Framework Page iii Executive Summary The Enhanced Telecom Operations Map® is an ongoing TM Forum initiative to deliver a business process model or framework for use by service providers and others within the telecommunications industry. The TM Forum Enhanced
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