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    Ryanair

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    travel more affordable and more attractive than other modes of transportation for this route. Ryanair recognized the profitability of the Dublin-London route‚ which was the only route that was profitable for Aer Lingus. While the direction of British Airways and Aer Lingus‘business models diversified worldwide‚ Ryanair saw an opportunity to streamline its costs by specializing on this specific route. Ryanair introduced a low cost‚ unrestricted fare‚ which undercut BA and Aer Lingus by £110 per ticket

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    Merger and Acquisation

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    A Study of Mergers & Acquisitions in Aviation Industry in India and Their Impact on the Operating Performance and Shareholder Wealth Nisarg A Joshi Ahmedabad Institute of Technology Jay M Desai Ahmedabad Institute of Technology ABSTRACT The objective of this paper is to study‚ why organisations take the inorganic mode of expansion. However‚ the main focus is on studying the operating performance and shareholder value of acquiring companies and comparing their performance before and

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    Airlines Industry India

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    transport. The airlines today have made themselves more popular among its customers by various marketing tactics like: • Reduced costs of air tickets for frequent flyers. • E-ticketing i.e. virtually eliminating the need for agents. Rynair and Easy jet two of UK’s low cost carriers have eliminated travel agents completely and sell all their tickets online.‚ • Selling tickets through online auctions‚ • Various freebies and accommodation offers provided at lower rates. • Improved and interactive

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    Indian Aviation Industry

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    cent of the pie‚ followed by Jet Airways-Jet Lite combine at 22.6 per cent‚ Spice Jet 19.6 per cent‚ Air India Domestic 19.2 and Go Air at 8.9 per cent for the January-April 2013 period. * The air transport (including air freight) in India has attracted foreign direct investment (FDI) worth US$ 449.26 million from April 2000 to march 2013‚ as per the data released by Department of Industrial Policy and Promotion (DIPP). Key Developments and Investments * Jet Airways‚ India’s second largest airline

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    A Case About Indigo Airlines

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    something bigger. Barely five years after it started off as a humble budget airline that people hardly noticed‚ Gurgaon-based IndiGo Airlines has emerged as a big challenger in India ’s aviation industry‚ taking on deep-pocketed industry leaders Jet Airways and Kingfisher Airlines. Its strategy to focus on some routes and maximize the impact of its limited fleet seems to have laid the ground for an ambitious takeoff. Earlier this week‚ IndiGo moved European stock markets when it announced the biggest

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    Fuel Hedging A Strategy for Air Carriers to Combat Fuel Hike Index Jet Fuel – The Nemesis of Airlines In the year 2008‚ the growth of global aviation industry received a major bolt from the fear of global economic slowdown and the rise in crude oil prices. Though the global economic uncertainties impacted the business of airlines‚ but the steep surge in crude prices has changed the financial equations of the airline across the world‚ with India being no exception. In fact over the previous

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    Indigo and its Battle for Profits Tuhina Kumar 3098 T. Y. - B Introduction Indigo airline has revolutionized the air industry with low fares by adopting a completely different way of working. It has ditched expensive overheads like free food and drink‚ uses only the same type of airplanes to minimize maintenance‚ training and repair costs‚ being in air most of the time avoiding high landing fees and nearly always being on time‚ Indigo has made the lives of many customers very convenient. The large

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    Price Wars in Aviation Industry – Boon or Bane? Introduction Aviation Industry in India is a significant one among those industry segments that have experienced a phenomenal growth across the globe over the past years. The open sky policy of the Indian government is one of the key factors that have allured international players into the aviation industry in India. Since long‚ the aviation industry in India has been growing in terms of number of air travel firms and number of aircrafts. Today‚ private

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    marketing matrix

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    There were bigger players like Jet Airways‚ Air India etc. Recently we saw Spice jet decreasing price as “10 lakh seats at an all-inclusive fare of Rs 2‚013 for any domestic flight between February 1 and April 30”‚and there was a dramatic change in the price of Jet Airways‚ which usually doesn’t prefer change in prices – that is if we see history‚ whenever Indigo has changed the price we couldn’t see any price change factor or reaction as of price change from Jet Airways – so this comes to stay competitive

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    History of Indian Airlines

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    for international routes‚ and Indian Airlines Corporation (IAC)‚ the domestic airline. The eight airlines that were amalgamated into IAC included Air Services of India Ltd.‚ Airways (India) Ltd.‚ Bharat Airways Ltd.‚ Deccan Airways Ltd. (already 70 percent government-owned)‚ Himalayan Aviation Ltd.‚ Indian National Airways Ltd.‚ Kalinga Airlines‚ Ltd.‚ plus the domestic operations of Air-India Ltd. IAC began operations with a fleet of 74 of the war surplus Douglas DC-3s that had founded its short-lived

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