Internal Marketing Issues in Service Organizations in Malaysia Norbani Che Ha‚ Raida Abu Bakar & Syed Izzaddin Syed Jaafar* Internal marketing is an important concept where firms apply marketing tools to attract and retain the best employees‚ which will later affect business performance. The study has identified constructs (interfunctional coordination & intergration‚ customer orientation‚ marketinglike approach‚ job satisfaction‚ empowerment‚ employee motivation‚ quality of service‚ employee development
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Examining the Feasibility of Agro-Tourism Development in Sri Lanka Case Study of the Fruit Crop Research and Development Center‚ Horana by D.A.C. Silva‚ Senior Lecturer‚‚ Department of Economics‚ Faculty of Arts‚ University of Colombo and K.C. Vithanage‚ MEcon Student‚ Department of Economics‚ University of Colombo ABSTRACT Tourism is one of the largest and the fastest growing industries in the world economy. Tourism industry is also the fourth highest foreign exchange generator of the
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Human resources management in Travel and tourism Human resources management in Travel and tourism 2012 Mohamed Rafeek Mohamed Nirose. ID(R1112115251) Williams College 1/1/2012 2012 Mohamed Rafeek Mohamed Nirose. ID(R1112115251) Williams College 1/1/2012 Contends Introduction 1 Task 01 2 Understand human resource management. 3 1.1 Analyse the
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UNIVERSITY FACULTY OF MANAGEMENT Aberdeen Business School Department of Communication‚ Marketing and Media A critical investigation into the interests and attitudes that young adults have towards dark attractions. by Alexandra Constantinescu Albert (1002430) Word count: 13‚109 A research project submitted in partial fulfilment of the requirements for the award of BA (HONS) International Tourism Management. 2014 Abstract This study tries to fill in the existent gap in the research
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Introduction The essence of the report is outlining a suggested marketing strategy for Best Western Westley Hotel Birmingham (Westly Hotel). The essential difference from previous work Section A is focusing in detail on target markets‚ for the future marketing direction of Westly Hotel in dealing with the marketing issues and problems. The main motivation is developing Westley Hotel’s marketing share‚ customer satification and making revenue. The challenges involves increased VAT‚ weak finance support
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2. Transport and tourism Relation ………………………………………………..3 3. Tourism arrangement model (Leiper‚ 1979)…………………………………….4 4. Elements of transport supplies…………………………………………………..6 1. Supply of transport in TGR‚ TRR and TDR………………………………...7 2. Substantial Components of the supply of transport system…………………8-9 1. Infrastructure 2. Vehicles 3. Operation 3. Suppliers of tourist transport across the tourism system…………………….9
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Introduction - What is Tourism? Online Lesson Since the beginning of time humans have traveled. Food‚ water‚ safety or acquisition of resources (trade) were the early travel motivations. But the idea of travel for pleasure or exploration soon emerged. Travel has always depended upon technology to provide the means or mode of travel. The earliest travelers walked or rode domesticated animals. The invention of the wheel and the sail provided new modes of transportation. Each improvement in technology
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Cultural Tourism 3 3. Where Can Cultural Tourism Be Found 3 4. Resources Required in Cultural Tourism 4 5. Businesses‚ Suppliers and Partners in Cultural Tourism 4 6. Target Audience 5 7. How it is attractive 5 8. Challenges and Issues 6 9. Possible Solutions 7 References 8 1. Introduction Cultural tourism is the topic that will be discussed on and the country of choice is Turkey. The resources‚ businesses‚ suppliers and partners that are involved with cultural tourism along with
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Marketing Plan for McBride Financial Services Paper Jody Cosentino BSA310 Business Systems I August 09‚ 2010 Jason Black Marketing plan for McBride Financial Services McBride Financial Services is a start-up regional mortgage lender headquartered in Boise‚ Idaho (Apollo Group‚ Inc.‚ 2004). McBride Financial Services will be the preeminent provider of low cost mortgage services using state -of- the- art technology
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Tourism and Hospitality Management Individual Assignment Kuching - Heaven on Earth Amanda Lim Yen Thang B1002862 HELP University College Kuching - Heaven on Earth KUCHING: A BRIEF INTRODUCTION Situated on the island of Borneo is Malaysia’s largest state‚ Sarawak‚ where its capital‚ Kuching‚ lures tourists and travellers over with its beauty of a great green environment and the friendliness of its people‚ who are also known as Kuchingnites. Kuching is known as the one place where one can
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