Consumer Decision Making: The Three-Stage Model of Service Consumption Pre-purchase Stage Service Encounter Stage Post- encounter Stage Customers seek solutions to aroused needs Evaluating a service may be difficult Decision to buy or use a service is triggered by need arousal. What promts us to purchase? Needs. Triggers of need: Unconscius minds Physical conditions External sources Need arousal leads to attempts to find a solution. Evoked set – a set of products and brands
Premium Risk Decision making Cognition
Exercise 8.1.1 What is the network ID? 110 What is the host ID? 10.10.1 What is the binary value of the network ID? 192 What is the binary value of the host ID? 21 Exercise 8.1.2 Class Range of First Byte (Octet) in Decimal Network ID Host ID Possible Networks Possible Hosts per Network A 0-127 A b.c.d 27 224 B 128-191 A.B c.d 214 216 C 192-223 A.B.C d 221 28 Exercise 8.1.3 Would the IP address be valid as a Class C address? Yes Why or why not? The first octet is 192 which would be in
Premium IP address Subnetwork
CASE 9 SICK LEAVE NOTE: This material is also available as a role-play (Exercise 29‚ Sick Leave). Instructors are advised to use either the role-play or the case‚ but not both because they overlap considerably. Choosing whether to use the role-play or case materials depends on your goals for the class and the level of sophistication and cross-cultural experience of the students. For homogeneous classes with little previous cross-cultural experience‚ one option is to use the case to teach the
Premium Negotiation
Q 8.35: Credit sales result in the creation of _ accounts receivable _______ for the company. Q 8.36: Which of the following is true of accounts receivable and notes receivable? Both accounts receivable and notes receivable represent claims that a company expects to receive in cash. Q 8.37: Notes receivable are written promises that are considered formal instruments of credit Q 8.38: Another name for trade receivables‚ which result from sales transactions‚ is accounts receivable Q 8.39:
Premium Accounts receivable
Chapter 1 Industry Background A. Definition of the Industry: What are its Products or Services? 1. Definition The development of any country completely depends upon the growth of telecommunications; it is a technology of transmitting signal through a long distance for the sake of communicating with each other. Throughout the world‚ telecom industry is being controlled by private companies instead of government monopolies. Traditional telecom technologies are also being replaced by modern
Premium Telecommunication Telecommunications
orientation companies are better equipped to generate profit and compete successfully because they better understand the "Big Picture" of what they have to offer. 3.Advertisement - A paid form of non-personal presentation of ideas‚ goods‚ and/or services by an identified sponsor. Ex: A commercial for NIKE tennis shoes would be considered an advertisement because it is marketing a good (tennis shoes) by an identified sponsor (NIKE). 4.SWOT Analysis - SWOT analysis is identifying the Strengths‚ Weaknesses
Premium Advertising Coffee Starbucks
explained the reason that the author to select this topic. Working human resources in service industry should be a suitable career for the author‚ because she realizes that to work with a wide range of people and provide to others are the main preferences. Regarding to her career choice‚ it is important for the author to know the factors that affecting customer satisfaction and loyalty in order to provide better service quality for the customers. Also‚ this is for substantial development in her future
Premium Airline Quality of service Avianca
Perform a Five Forces analysis of the US express mail industry. Force Players Competition Rivalry FedEx‚ UPS‚ Airborne Express‚ U.S. Postal Service and other second tier players like BAX global‚ DHL‚ Emery‚ RPS and TNT. High Substitutes E-mail‚ Fax‚ Telephone‚ Regular mail‚ Personal delivery Medium Buyer Power Consumer‚ businesses Med-High (Businesses can effectively negotiate prices and associated services) Supplier Power Suppliers for postal material‚ aircraft‚ airport‚ trucks‚ Labor
Premium
Module 8 Homework Module 8 Homework Steven McCord Allied American University Author Note This paper was prepared for COM 120 ‚ Module 8 Homework taught by Katherine Tracy. PART I: SHORT RESPONSE Write a response to the following prompt using proper APA Style. Prompt: You will select a topic for your ceremonial speech. Limit the scope of your topic based on the idea that you can present the actual speech in four to seven minutes. Step 1: Review the information presented in
Premium Homework
MKTG1255 – SERVICE QUALITY PRACTICE MULTIPLE CHOICE QUESTIONS THE QUESTIONS ARE FOR PRACTICE ONLY. THERE IS NO INDICATION THAT YOU WILL BE ASKED THE SAME QUESTION(S) IN THE FINAL EXAM. 1. ____________ represent a special type of order taking that entitles customers to a specific unit of service. a. Suggestions b. Reservations c. Trackers d. Repossessions e. Contracts 2. Which of the following is NOT considered an example of a hospitality element? a. Greeting b. Toilets and washrooms c. Advice
Premium Customer service Black-and-white films Customer