Unilever: Globalising Ice-cream Business LUISS GUIDO CARLI International Marketing course (2009-2010) By Filippo Unilever Ice-cream division Plans for changes in marketing and brand strategy Ice cream market has several features that determine a constant need of change and innovation. Unilever marketing measures should move in parallel or anticipating these kind of major changes. Firstly‚ to create and deliver superior costumer value‚ satisfing costumers who stay loyal and buy more. Secondly‚
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Unilever : Globalising the Ice Cream Business Unilever is a global company that was founded alomst 70 years ago. The company sells more than 1‚000 diffrent brands through some 300 subsidiaries in more than 130 countries. The head office is diveded between London and Rotterdam. At the beginning of January 1997 the Rotterdam headquarters of the Unilever group was seething with activity. Althought the company was the market leader in ice cream sales in the countries where it operated‚ the management
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SKILLS DICTIONARY MARKETING APPENDIX (2nd version) Issued: November 2000 Introduction This Appendix replaces the original Professional Skills Dictionary - Marketing Appendix issued by Unilever in 1996. A summary of the new Marketing Professional Skill Areas is provided on the following page‚ complete with definitions and a list of Skill Sub Areas. Subsequent pages of the Appendix provide more detail on each Skill Area. Each page
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Organisational Analysis Contents 1. Introduction 2. History 3. Current situation and structure 4. Socio-cultural significance 5. Conclusion 6. Bibliography Introduction In the contemporary world human society is characterised by a very complicated structure and naturally this leads to the variety of organisations existing in one and the same society. in such a situation the role of social groups is particularly significant since it provides the opportunities for the members of such groups
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International NGO Journal Vol. 5(8)‚ pp. 194-198‚ December 2010 Available online at http:// www.academicjournals.org/INGOJ ISSN 1993–8225 ©2010 Academic Journals Article The influence of communication on administration of secondary schools in Delta State‚ Nigeria E. D. Nakpodia Department of Educational Administration and Policy Studies‚ Delta State University‚ Abraka Nigeria. E-mail: edwardnakpodia@yahoo.com. Tel: 08033862036. Accepted 31 August‚ 2010 This study investigated the extent to which
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The aim of the report is to focus on the relationships and interdependence of the ABM from within and outside the organisation. The report also identifies the importance of the managers formal and informal interactions in fulfilling business and organisational success. The report analyses the dynamics of the structure and how effective and efficient the structure performs with regard to job groups‚ reporting chain‚ roles and responsibilities and their interdependencies. The report aims to highlight
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ORGANISATONAL BEHAVIOR – UNIT I Managers get things done through other people. Managers do their work in an organization‚ which is a consciously coordinated social unit‚ composed of two or more people that functions on a relatively continuous basis to achieve a common goal or set of goals. Management Skills – Robert Katz has identified three essential management skills – technical‚ human and conceptual. Technical skills encompass the ability to apply specialized knowledge or expertise. All jobs
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Contents 1.1. The history of Unilever as a multinational corporation - 3 - 1.2. The history of Unilever in Russia - 4 - Part. 2 General Information - 5 - 2.1. Company in a Nutshell - 5 - 2.2. Key figures - 6 - 2.3. Capital structure - 6 - 2.4. Investment activity - 7 - 2.5. Number and location of business-structures - 8 - 2.6. Present state and priority direction of R&D - 9 - Part 3. Management - 11 - 3.1. Strategy‚ objectives and mission - 11 - 3.2. Principles
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Explain strategy as an organisational process? Ans1. Strategy Organisation is a social system of people who are structured and managed to meet some goals Strategy means the grand plan and the term is borrowed from the military which distinguished between the grand plan and actual action by calling the former strategy and the latter tactics. Strategy in organizations can be divided into three: Corporate strategy Business strategy Functional strategy Organisational Process – Structure
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* Study of Effect of Organizational Structure on Employee Trust * A comparison of different sectors A MAJOR PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION UNDER GUIDENCE OF: - SUBMITTED BY:- DR. SHALINI NIGAM KHUSHBOO AGARWAL * (PROFESSOR)
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