Part 1: Consumer Behavior and Message/Creative Technique The advertisement I chose to discuss is for Skechers Shape-ups. I found this ad in the consumer-based magazine‚ Cosmopolitan. Segmenting‚ Targeting‚ Positioning Cosmopolitan’s target audience as a means to satisfy their desires to learn about sex‚ fashion‚ and beauty while continuing to subliminally reinforce the contrasting notion that women are flawed individuals and must change themselves to be more readily accepted by men and the rest
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Promotion Critique Robbie Clark Cosmopolitan is a magazine written by women and focused toward women. Throughout the magazine are advertisements for products that would be most beneficial for women. Anywhere from M.A.C. make-up to Guess clothing is displayed for the interested consumers. Within the June 2008 Cosmopolitan issue is an advertisement for Tacori jewelry. It exhibits a black and white photo of two chess pieces‚ a king and queen. The queen piece‚ standing upright‚ is covered with dazzling
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girls have to look pretty while playing a sport? Cover girl is always making ads about athletes with make up on. They try to show an image that even in sports a girl has to wear makeup. But on the other hand‚ Nike’s ads are about athletes showing their muscular bodies and giving us a message about just being you. Nike ads empower women because they are motivational. Nike has the best ads about athletes‚ simply because their ads encourage every girl to love the way they look while playing a sport. “Femininity
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set by Advertising Standards Authority (known as ASA)‚ it basically tightens the creative freedom to cigarettes advertising. However‚ Silk Cut advertising has successfully launched a campaign that break through the tradition of cigarette ad‚ as well as print ad in the world. This document will be covered the areas of‚ why the campaign was launched‚ the location of the campaign had run‚ the reason behind and the people who created it. Who creative the Silk Cut campaign? The classic Silk Cut campaign
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This ad shows a beautiful woman in a colourful Hijab (a Muslim headscarf) next to a bottle of what seems to be shampoo with limes‚ water and a lotus flower surrounding it. There is a paragraph in Arabic with the only English words being “Lively Clean and Fresh”. After some investigation I discovered that this ad was part of a campaign for “Covered Hair” by the Western Hair Care Company Sunsilk in Pakistan. It was aimed at young girls and women who cover their hair as part of religion‚ but are still
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Yu Hsin‚ Chiang Dead Men’s Path This is a story about cultural conflict between modern ideas and traditional belief. Michael Obi has a great intention to enforce a high standard of education and to reform the school into the modern one; however‚ his misguided zeal made him fail to achieve the goal‚ and eventually led to the tribal-war situation developing between the school and the village. By connecting this story to the textbook‚ I would like to pinpoint some issues. Firstly‚ as
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1. The first risk factor is the unstable relationship between parents. Right before Andre’s aunt announced his girlfriend‚ Sonya’s pregnancy‚ Andre was “pictured Sonya in his mind and recalled their “on-again-off-again relationship with mixed emotions” (P. 46). Andre’s mental activities indicated the complex relationship between the two. They can stay together at this moment‚ and then separate at the next minute. Even though the couple was not sharing a household‚ Sonya did not say no to Andre’s
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monthly magazine published by American Express Publishing. It was founded in 1978 by Ariane and Michael Batterberry. It features recipes‚ cooking tips‚ travel information‚ restaurant reviews‚ chefs‚ wine pairings and seasonal/holiday content and has been credited by The New York Times with introducing the dining public to "Perrier‚ the purple Peruvian potato and Patagonian toothfish". The winner of Top Chef‚ the reality television cooking competition‚ is featured in a spread in this magazine. MARKET
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August 2012 Chief Editor : Rina Sonowal Kouli Editor : Manogyan R. Pal Vol 56 Joint Director (Production) : V.K. Meena Cover Design : Ruby Kumari E-mail (Editorial) : yojanace@gmail.com (Circulation) : pdjucir_ jcm@yahoo.co.in Website : www.yojana.gov.in Let noble thoughts come to us from every side Rig Veda CONTENTS AN OPTIMISTIC FUTURE FOR INDIAN EDUCATION Yash Pal.............................................................................................5 LAND ACQUISITION FOR INFRASTRUCTURE
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OK! USA Magazine OK! USA magazine is a British weekly magazine‚ specializing in the latest celebrity gossip and news. Ok! published in 1993‚ and its popularity grew not only in England‚ but also in U.S.A‚ Indian‚ Spanish and Bulgarian. OK! magazine is now the world’s biggest celebrity lifestyle magazine‚ with over 30 million readers worldwide. (elliepg321.wordpress). OK! USA Magazine is a magazine for female‚ using lots of rhetorical appeals and hook people’s attention by its cover. OK! USA Magazine
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