Brand Equity‚ Customer Satisfaction & Loyalty: Malaysian Banking Sector Norbani Che-Ha* and Shahrizal Hashim** Services cannot be seen‚ felt‚ tasted or touched in the same manner in which goods can be sensed. Therefore‚ the key to success in services marketing is to ‘tangibilizing the intangible’ by using an extrinsic cue like a brand. Moreover‚ brands that are high in brand equity are organization powerful assets. They can lead to customer satisfaction and customer loyalty. This study is to explore
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by 2011‚ India may have 600 new shopping centres. PROFILE OF BIG BAZAAR Big Bazaar is not just another hypermarket. It caters to every need of a family. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers. At Big Bazaar‚ one can get the best products at the best prices – that is what they guarantee. With the ever increasing array of private labels‚ it has opened the doors into the world of fashion and general merchandise including home furnishings
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Level of Customer Satisfaction in a School Cafeteria Using the SERVQUAL Model A Research Paper Presented to The Faculty of Manila Tytana College of Accountancy and Management MANILA TYTANA COLLEGES Pasay City In Partial Fulfillment Of the Requirements for the Degree BACHELOR OF SCIENCE IN HOTEL AND RESTAURANT MANAGEMENT AUGUST 2013 CHAPTER I THE PROBLEM AND ITS BACKGROUND Introduction Customers are the ones who make the business survive‚ and it is the personnel
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Mcdonald’s Success Strategy And Global Expansion Through CustomeR SATISFACTION Bahaudin G. Mujtaba‚ Bina Patel‚ Nova Southeastern University‚ Journal of Business Case Studies – Third Quarter 2007 This study was conducted for some of the most successful restaurant one amoung was Mcdonald’ds whose effective management and global expansion strategies has led this corporation to achieve big success. This research was done for Mcdonald’s where they have achieved big success in the food industry by
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THE EFFECT OF MOBILE TECHNOLOGY INTERVENTION AS BUSINESS SOLUTION TO CUSTOMER SATISFACTION A Thesis Presented to The Department of Information Technology QUEZON CITY POLYTECHNIC UNIVERSITY In Partial Fulfillment Of the Requirements for the Degree BACHELOR OF SCIENCE IN INFORMATION TECHNOLOGY Alfaro‚ Raffy T. Fresco‚ Marvin A. Martinez‚ Lord A. Pia‚ Rina U.
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Prelude In a constantly changing world of today‚ where past is replaced by dynamic present and the dynamic present is being replaced by more challenging future‚ the old ways of doing things is no longer valid. Change is permanent and a reality. Those who are not able to keep pace with the changes are destined to loose the race. Science and technology is changing the way financial institutions perform their transactions. Today’s banks are shaking by these technological changes. Life has never been
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big cities‚ such as Beijing‚ Shanghai‚ Shenzhen‚ etc. However‚ many Chinese consumers show a low level of satisfaction towards the company. This research proposal is prepared to provide guide for formal research to investigate the customer satisfaction towards Laura Arias in China. Based on the research result‚ decision can be made as to how Laura Arias can improve the customer satisfaction for better sales in China. The structure of this research proposal will strictly follow what has suggested
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Case Study: Supershuttle New York (Blue Van) By Putri Ayu Diah Chandra Puspita PMM Case Study 27th August 2011 Word count: 1‚990 (excluding bibliography) Table of Contents 1. Table of Contents 1. 2. 3. Introduction – importance of customer loyalty to a company.......................... 3 Analysis for operations management of Supershuttle ....................................... 4 Data and information needed to support management decision for Supershuttle operations management ..........
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CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In this modern society or the entire world has grown to a level that the use of computers in the chain of production is inevitable. The genesis of automation in the banking industry in Nigeria can be linked to the on-going struggle by individual banks for survival and growth. Automation means the use of automatic equipment in place of manual labor‚ also can be the use of machine for four D’s task where the four D’s stands for Dangerous
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Harvard Business Review Case Study : The Customers’ Revenge by Dan Ariely (December 2007) As an introduction of this case‚ a little recall of the facts may not harm anyone. Atida is a 70 year old motor company‚ producing and selling stylish and innovative cars and they have just launched a new one on the market : the Andromeda XL. The brand has many loyal customers and devoted fans among various clubs and communities. Jim MacIntire and his colleagues from the customer service department have
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