Issue Essay on “What is more important: Media strategy or creative strategy?” Cecilia Setiawan 10167897 Advertising is a partnership between creative and media strategies. Each play a very important role in creating an advertisement‚ that it is almost impossible to draw a line between the two. Alasdair Reid (1994) asserts that as early as in the 1990s creative and media strategies were still very much inseparable due to the fact that advertising “used to be a very simple business” (1994
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Poem Analysis :. Lines Composed a Few Miles Above Tintern Abbey is about William Wordsworth‚ and his longing to return to this special place a few miles above Tintern Abbey which he absolutely adores. We can see he has been away from this place for five years‚ and he always thinks about this magical place with its steep lofty cliffs and its beautiful scenery. He loves the mountain cliffs and springs. He loves the quiet‚ it gives him a chance to stop and think; seclusion. In the first stanza
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Wordsworth’s poem “Lines Composed a Few Miles above Tintern Abbey” seems to be based from memories and the cycles of life through nature. Memory seems to be very important to Wordsworth‚ almost like it enlightens the mind. When the poem starts‚ Wordsworth lays the foundation of Tintern Abbey from his visit five years in the past. We see this in lines 1-22 as he describes his memories of the abbey. The steep cliffs‚ the cottage-ground‚ the orchard-tuffs‚ the hedge-rows‚ pastoral farms‚ etc. He is
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LINES WRITTEN A FEW MILES ABOVE TINTERN ABBEY William Wordsworth CONTEXT (AO1) Written in July of 1798 and published as the last poem of Lyrical Ballads. At the age of twenty-three (in August of 1793)‚ Wordsworth had visited the desolate abbey alone. In 1798 he returned to the same place with his beloved sister‚ Dorothy Wordsworth‚ who was a year younger. Dorothy is referred to as "Friend" throughout the poem. (whom he addresses warmly in the final paragraph as "thou my dearest Friend‚
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Lines Composed a Few Miles Above Tintern Abbey is a poem by William Wordsworth that has a strong‚ central theme of romanticism. Wordsworth was the pioneer poet in the field of literary philosophy which is now called romanticism. This poem reflects a romantic theme in two main ways. First is that throughout the passage of the entirety of the poem‚ there is a stressed view point upon imagination and remembrance‚ and most notably lots of emotion involved in the poem. The second way this poem has a
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Romantic feeling as “not the desire to escape life but to prevent life from escaping you”. William Wordsworth’s poetry clearly captures this definition; he uses powerful and meaningful vocabulary to express this desire. In his poem Lines Composed a Few Miles above Tintern Abbey‚ Wordsworth writes about his visit to the valley of River Wye and the ruins of Tintern Abbey with his sister. You can certainly tell that he is at peace with nature when he composed the poem—he uses nice‚ serene vocabulary
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include all media advertizing that uses images‚ In such a writing as that‚ it is important to understand that the author does not intend to include every specific instance of image advertizing in his or her analysis. For example‚ in this paper the author will be using the world of mass media advertising as his subject. Certainly there will be some ads that fall outside of this argument. The author intends the following paper to focus more on the culture and general immoral intentions of mass media advertising
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Advertising and News Brian D. Smith Sr. BCOM 426 July 1‚ 2013 The advertising and news environments in media communications are catered to the interests of the targeted audience. Companies advertise toys on channels that children watch as a means of influencing them to ask their parents to buy a specific item. Advertisements on a channel that broadcasts programs about the outdoors will have the products that are most interesting to people who enjoy the outdoor experience. “This language
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The use of Technology or new media in advertising: No longer do we see brands being built around a 30 second commercial. In the past there have been many brands such as Coke that have gained establishment and success by pioneering the 30 second commercial but this scenario has changed overtime. Today because of the fragmentation in media a new generation of advertising is been seeing. Changing and improving technology is enabling advertisers to tell their stories in an effective and customized
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Q2(p225) The first aspect is Target Audiences and Publics. It includes more than just consumers‚ which consists of all those who might influence the purchase of product‚ such as investors‚ government‚ employees‚ suppliers and etc. Second aspect is the Media and Contact Points. Brand communication is designed to maximize all the various types of contacts that a consumer and other audiences might have a company or brand. Contact points‚ are also all the ways in places in which a person can come into contact
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