Concept Question Chapter 20 1. Personal selling involves the two-way flow of communication between a buyer and seller‚ often in a face-to-face encounter‚ designed to influence a person’s or group’s purchase decision. 2. What is involved in sales management? Sales management involves planning the selling program and implementing and controlling the personal selling effort of the firm. 1. What is the principal difference between an order taker and an order getter? An order taker processes
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B2B E-Commerce: Business Models and Revenue Generating Activities Randall D. Harris Department of Management‚ Operations & Marketing California State University‚ Stanislaus 801 W. Monte Vista Avenue Turlock‚ CA 95382 Phone: (209) 667-3723 Fax: (209) 667-3210 E-mail: raharris@toto.csustan.edu September 2000 Running Head: B2B E-Commerce B2B E-Commerce 2 B2B E-Commerce: Business Models and Revenue Generating Activities Abstract The connectivity offered by the Internet has opened
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Agenda 1. 2. 3. 4. 5. 6. 7. Importance of digital media Engagement Influencers Social CRM Analytics and ROI Future Trends Industry Is digital media important? Digital Media – Brand Equity Perspective Brand equity: A set of brand assets and liabilities linked to a brand name and symbol‚ which add to or subtract from the value provided by a product or service David Aaker Brand Equity Awareness Loyalty Quality Advertising Engagement WOM Community Association Transparency Responsive “Cares”
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Customer Behaviour towards E-Banking in Private Sector Banks Personal detailsName: - _________________________________________ 1. Gender:2. Age Group:Male Below 21 Years‚ 31 years – 40 years‚ Above 50 years 3. Occupation:Govt. Job Business Other (specify) ___________ 4. Income Group (Per month) below 10‚000/25‚001 – 50‚000/10‚001 – 25‚000/More than 50‚000/Private Job Female 21 years – 30 years‚ 41 years – 50 years‚ Student 5. Contact No.___________________________ 6. E-mail address_________________________________________________________
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Definition of E-Procurement E-Procurement is the term used to describe electronic methods of conducting business transactions. The ’e’ in e--procurement stands for electronic. E-procurement can be used in every stage of the process. It can begin with the actual sale coming through to the purchaser and end with the customer’s invoice and payment. E-Procurement is more than just a system for making purchases online. A properly implemented system can connect companies and their business processes
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Chapter 20 Outline Party politics in an Era of Social and Economic Upheaval Contested Political Vision • Political parties in the nineteenth century energized voters by appealing to their economic self interests and by linking their programs to deeply held beliefs about the nature of the family and the proper role of the government. o Republicans: b4 the civil war‚ the Rep. had enhanced economic opportunity by using gov. authority to expand railroads‚ increase tariff protection
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E-TICKETING EXPT NO:1 PROBLEM STATEMENT DATE: AIM: To formulate the Problem Statement for E-Ticketing. PROBLEM STATEMENT: To book tickets we have to create an account in IRCTC.co.in. Then date of journey‚ source and destination point‚ train name‚ train number‚ type of class like a/c‚ sleeper etc. should be specified. And personal details like name‚ age‚ date of birth should be specified. Mention the mode of payment whether it is through online banking or card
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Problems faced and present level of fame Awards 2 Background • APSWAN‚ State video Conference‚ APSCAN • Citizen voice on Technology investments to Major Industries • TWINS – Pilot project – 1999 • Hyderabad & RR – 2001 • Districts eSeva(Municipal Towns)- 2003 • RSDP & RAJiv 2004 • CSC 2009 Vision Meeting aspirations of citizens to provide Simple‚ Efficient‚ Convenient and Trustworthy Governance Building Trust Through e-Governance 4 Good Governance A Governance which Proactively
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CHAPTER Introduction to e-commerce 1 LEARNING OBJECTIVES ● ● ● ● ● ● To understand the complexity of e-commerce and its many facets. To explore how e-business and e-commerce fit together. To identify the impact of e-commerce. To recognise the benefits and limitations of e-commerce. To use classification frameworks for analysing e-commerce. To identify the main barriers to the growth and development of e-commerce in organisations. WHAT IS ELECTRONIC COMMERCE? Even today
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been changed. One of the Web-Based Questions has been revised. INSTRUCTIONAL OBJECTIVES After completing this chapter‚ students should be able to: 1. Define demand and supply and state the laws of demand and supply (review from Chapter 3). 2. Determine equilibrium price and quantity from supply and demand graphs and schedules (from Chapter 3). 3. Define price elasticity of demand and compute the
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