Celebrity Endorsements & Brand Building DISSERTATION REPORT: CELEBRITY ENDORSEMENTS AND BRAND BUILDING Submitted to: By: Ms. Kokil Jain Rawtani Submitted Piyush A1802008077 MBA-IB(0810) 1|Page Celebrity Endorsements & Brand Building AIBS ACKNOWLEDGEMENT It has been a great pleasure for me to work on this project. My sincere thanks to Ms. Kokil Jain ‚my Marketing teacher for giving me an opportunity to work on this project whereby I was given a chance to study the impact
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INCREASING CRIMES/SUICIDES AMONG THE YOUTH OF INDIA. INCREASING CRIME RATES AMONG THE YOUTH IN INDIA. Introduction: Open any newspaper or tune into any news channel and you can be pretty sure to stumble upon crimes of all sorts ranging from petty thefts to dacoity‚ murder‚ terrorism‚ sexual crimes and the like. The statistics show that the miscreants have been found quite focused and determined at their jobs. In India for instance‚ as per the National Crime Records Bureau‚ incidences of crime
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How Celebrity Culture Affects Our Lives Posted in: Arts & Entertainment‚ December 2010 Diane Qi‚ Arts & Entertainment Journalist One of the strongest influences in the lives of many North American teenagers is celebrity culture. Tabloids such as people‚ and TV shows like e-talk and TMZ fuel our appetite for details about the personal lives of celebrities‚ while the style statements lauded by pop stars determine trends in fashion and beauty. But‚ the truth is that this carefully nurtured
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What makes basketball ifija fjiwj ’of ’apof ’poakf ’poa ’pfo ’pol ’pokf ’pao kf a ’pofk ’apofk ’paokf ’poakwf poak f poa aof ’paof poa af ’pofapof poawf ’ paowkf a ’ifj ’aoifj ’aj ’okvm ’oaiva va pj avjapjpoj Fans determine the market for professional basketball. The entertainment factor is most important to fans. Offering season tickets‚ theme nights‚ student nights‚ church nights‚ etc. keep fans engaged‚ and draw fans to the games. While the market can fluctuate
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The use of celebrities in advertising is not new. The celebrity endorsement is used since the early 50s with James Dean‚ for example. At this time‚ only the reputation of the celebrity count. Nowadays‚ the use of celebrities in advertising is no longer enough to its effectiveness and its presence enhances memory but also brings a kind of caution. Celebrity must possess a sufficient reputation to be recognized at first glance‚ but above all be credible. In an era obsessed with celebrities‚ it is no
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voting for candidates who handle themselves the best during the campaign. The candidate who is the most charismatic‚ funny‚ and outgoing is usually the person who is going to get elected. This is becoming particularly true in the case of many celebrities who have entered the field of politics. Although these people‚ who have gained fame in another field‚ are not as qualified for the job as others in the election‚ they find themselves capturing the majority of the vote anyway. To truly understand
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you come across many brands of various products. When you see a brand‚ it immediately reminds you of the celebrity who has endorsed or promoted the brand. For instance‚ Lux may remind you of Shahrukh Khan‚ Ashwariya Rai or even Katrina Kaif. The image of the celebrity in the ad leaves a lasting impression on your mind which motivates you to buy the product. Endorsements‚ by famous celebrities‚ whose personality matches that of the product help to create certain impressions of that brand on consumers
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Extreme sports popularity: People enjoy the thrill of having their heart race and their stomach knot‚ and they link these thrills with entertainment and enjoyment. Extreme sports‚ such as BMX biking‚ skateboarding‚ bungee jumping‚ rock or ice climbing‚ and whitewater kayaking fulfill the need for danger and fear. Although traditional sports remain popular‚ still extreme sports popularity is steadily increasing because of different age‚ sex‚ and race‚ media influence‚ degree of danger and fear‚ and
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Subject: Media Question is: To what extent is the media impacted by the rise of celebrities? Media is a huge area which connects people around the world‚ informs them‚ entertains and educates them. It is impossible to imagine a contemporary world without media. Media is the Internet‚ music‚ television‚ advertising and billboards on the streets. One of the most important parts of the media are celebrities. People originally like to know about the life of famous people‚ they follow their life
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I’ve always wondered about this and I might as well raise the issue and ask the question right here‚ seeing as this blog could very well be the perfect avenue for discussion. Do you think certain celebrities do more damage than good to certain brands once they begin to “publicly patronize” them? Let me bring up an example. Or two. Or more . Sometime in late 2011‚ it was reported that Abercrombie & Fitch was willing to pay Jersey Shore’s Mike “The Situation” and his cast mates to cease wearing
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