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    Spectrum Brands

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    STRATEGY 2 SPECTRUM BRANDS 3 MANAGEMENT 3 STRATEGY 3 RELATED DIVERSIFICATION 3 UNRELATED DIVERSIFICATION 4 MARKETING 5 MANUFACTURING‚ RAW MATERIALS‚ DISTRIBUTION‚ AND SUPPLIERS 10 CONSOLIDATION EFFORTS 10 RAW MATERIALS 11 DISTRIBUTION AND SUPPLIERS 12 SPECTRUM BRANDS FINANCES 12 SALES 12 INCOME 13 PROFITABILITY RATIOS 13 LIQUIDITY RATIOS 14 LEVERAGE RATIOS 15 ACTIVITY RATIO 16 SHARE PRICE 17 RECOMMENDATIONS 18 REFERENCES 19 INTRODUCTION Spectrum Brands (SPC) is a global branded

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    Adam Smith Lectures

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    Adam Smith Lectures - 1 - Frederick Weil February 1999 Adam Smith - Lecture 1 The Character of Market Society Smith makes a number of claims about the “natural” state of things: “human nature‚” “natural” prices or rates of wages‚ rent‚ and profit‚ “natural” character of the market and market society. In this lecture‚ I explore the picture of market society he gives‚ mainly in Book I of the Wealth of Nations. In this and the following lectures‚ we will see how Smith contradicts most of his basic

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    brand loyalty

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    Factors behind the brand switching in telecom industry The issue of Customer’s switching to other service providers have been the cause of intensive research from many years now and have given rise to many theories.Due to the increased competition in the telecommunication industry it has become extremely important for the companies to pay attention towards retaining of the customers.This research study particularly investigated the causes of customer switching behavior.A prolific way to gain the

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    Brand Loyalty

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    loyalty: implications for service providers. The Journal of Services Marketing‚ 11(3)‚ pp. 165-179. Jacoby‚ J. & Kryner‚ D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research‚ February‚ pp. 1-9. Oliver‚ R. L. (1999) Whence consumer loyalty. Journal of Marketing‚ 63(special issue)‚ pp. 33-44. Wernerfelt‚ B. (1991) Brand loyalty and market equilibrium. Marketing Science‚ 10(3)‚ pp. 229-245. Javalgi‚ R. G. & Moberg‚ C. R. (1997) Service loyalty: implications

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    I drew a parody of The Creation of Adam by Michelangelo to represent religious pluralism. Shown alongside the Christian God is Buddha‚ Ganesha‚ and Guru Granth Sahib‚ as an ode to the many other religions in the world that should be recognized. Many famous artwork is inspired from Christianity because that was the dominant faith in history. However‚ that does not diminish the validity of others. By putting religious figures from different culture in a Renaissance painting‚ it means that they too

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    Service Brand

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    CHALLENGE ON KBANK’S SERVICE EXCELLENCE By Natnicha PRACHAKITTIKUL (ETU20150043) MSc in International Luxury and Brand Management ESC Rennes School of Business Abstract Many people have doubt about KASIKORNBANK (KBank) service. As double standard still remains in KBank branch services‚ it is urgent need for KBank to improve its services in order to meet its commitment “Towards Service Excellence (at every level)”. In this essay‚ five features of service‚ 7Ps service marketing mix‚ and SERVQUAL

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    Through Adam and Eve

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    Through Adam and Eve‚ every person is born a sinner. Few are selected for salavation‚ for Jesus died for the chosen only. Mather believed that God had appointed him to help establish the New World‚ by ruling out evil. Binding religion and family was the covenant of the New England Puritans. Puritans believed they were one‚ and purity was the way of everyday life. In American context‚ churches and states are separated‚ while worship is practiced on Sunday’s. The family’s authority was backed by

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    Helen Adams Keller

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    HELEN ADAMS KELLER (1880-1968) Helen Keller was an American writer‚ social activist and speaker who has became a symbol of human willpower. Keller was born in Tuscumbia‚ Alabama on June 27th‚ 1880. Having suffered a serious illness when she was 19 month old‚ Keller tragically became deaf and blind. Although most people thought that she couldn’t go to school‚ her parent still hoped that she would have chance to be educated. After seven years looking for help and advice‚ Keller’s parent finally

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    Reflection to Patch Adams

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    Patch Adams is a very touching‚ sad yet inspiring story where you can learn a lot of lessons. It is a story about Hunter Adams who committed himself to an asylum for being suicidal. While in the asylum‚ he discovered his desire to help‚ understand and connect with people. After leaving the institution‚ he enrolls into a medical school to be able to accomplish his dream. During his stay in the hospital he helped the patients through humor because he believed that by making them laugh and forget the

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    Pakola the Brand

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    INTRODUCTION Pakola is one of the most popular brands in Pakistan. The brand was created on 14th August‚ 1950. As per our slogan‚ “DIL BOLA …. Pakola”‚ we believe that Pakola is the heart beat of the nation and with its amazing taste holds the potential to ride the taste buds of the consumers at home and abroad. Although the green drink “Pakola Ice Cream Soda” is aynonyms with the name Pakola‚ but that’s not all‚ Pakola gives sensation by bottling other fruity flavors namely Pakola Orange‚ Pakola

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