Maloree Johnson September 4‚ 2014 Business Strategy Under Armour Case 2 1. How strong are the competitive forces confronting Under Armour‚ Nike‚ and The adidas Group? Provide a five-forces analysis to support your answer. The most powerful and widely used tool for assessing the strength of the industry’s competitive forces is the five-forces model of competition. The five competitive forces include pressures stemming from buyer bargaining power‚ pressures coming from companies in other industries
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1. Mechanistic organizations are characterized by high formalization‚ high specialization‚ and a clear chain of command with narrow spans of control. Despite its rigid structure‚ a mechanistic approach can be well suited for a company under several conditions. For a mechanistic organization‚ stability is the key; when the environment is stable enough such that the industry produces a constant and consistent stream of uniform products‚ a company will see success in adopting a mechanistic structure
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Analysis Strength * Adidas is a globally know brand name. * . Produce a high quality products * Diversity and variety in products offered * Large market share (16% of global footwear market) * Major sponsor for a number of global sporting events * Purchasing of Reebok * Adidas has a Global Presence with over 2400 stores worldwide in a variety of regions. These alone account for nearly €2.8bil. * Famous sports stars advertising products – Adidas has a series of football
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identified competitors. Due to the revenue difference and the lack of athletic footwear company in the list‚ I expanded the analysis to include the German company Adidas. Adidas is listed under SIC 5139 – Footwear. Despite the SIC differences‚ Adidas and Nike are the most direct competition for the athletic market. In addition‚ Adidas’ 2010 revenue converted to USD is $ 16‚047‚083‚997. One common thread between all of these companies is the reliance upon consumers. As the economy has been
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world does not have flat feet… Ah‚ a discussion I know something about on a personal level... 1. The advantage of ’knowing the business’ – was that Adida was successful in Europe before coming to the United States and then bought out popular shoe brands in the US to even the ‘playing field’ with Nike. 2. The group most harmed by the buyout was Adida itself in that they underestimated Nike - and their hopes of being Numero Uno did not materialize – even with their other athletic clothing and gear
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becoming gradually tougher. Considering industry competitors including Callaway Golf‚ COBRA PUMA GOLF‚ PING‚ Nike Golf and Wilson Golf‚ they all face a common challenge in taking over market share from Adidas subsidiary and market share leader‚ TaylorMade. Earlier this year in March‚ TaylorMade-Adidas Golf reported to have broken records and reached stronger numbers than before. According to the company‚ its sales have soared from $1.5 billion to $1.7 billion worldwide within the past year. Taking
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Chapter 9: Organizational Structure and Design 9.1 Designing Organizational Structure Discuss the traditional and contemporary views of work specialization‚ chain of command‚ and span of control. Describe each of the five forms of departmentalization. Differentiate authority‚ responsibility and unity of command. Explain how centralization/decentralization and formalization are used in organizational design. Work specialization: dividing work activities into separate job task whereby individual
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brand perception and appeal. Even though CEO Zhang Zhiyong attributes brand reputation as one of the major competitive advantage‚ they have a long road ahead to capture the ‘cool’ image that their competitors provide. Global giants such as Nike and Adidas are so far the strongest competitors for Li Ning and have an edge over it mostly because of the wide and exclusive range of product portfolio maintained by the two companies. Further‚ the SWOT analysis for Li Ning is presented: Strengths | Weaknesses
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Adidas is a major German sports apparel manufacturer‚ which was founded in 1948. It is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world‚. The company’s clothing and shoe designs typically feature three parallel bars. The market segmentation; targeting and position play an important role in this company. This essay will use the market segmentation to analyze this company. A segment is a group among the groups which have resulted after
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Co-organisation is an event management & production agency founded by Ng Kim Hwee‚ in Singapore in the year 1994. The agency is a small firm that is filled with workers who are “inspired and passionate about events management”. They are people whose minds are filled with creative juices and are willing to take up challenges when creating different events for different clients. Founded and stationed in Singapore for 21 years‚ they are rich in experience in planning all sorts of events such as different
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