and diversify simultaneously –Best companies will avoid trap of focusing on country as the primary segmentation variable International Marketing- is the performance of business activities designed to plan‚ price‚ promote‚ and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit. •An entry strategy into international market should reflect on analysis –Market characteristics •Potential sales •Strategic importance •Strengths of local resources
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Managerial Function in International Business Importance of managerial function in international business When it comes to international expansion of a business‚ there are many things that the organization must keep in mind. An international business may function similar to a domestic business‚ however‚ the procedures and technicalities differ. Due to level of increasing competition between the global companies‚ it is of utmost importance that the employees are trained to be flexible enough to
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Norm and Criterion Referenced Assessment Comparisons There are various ways and means to assess student achievement in the numerous educational settings across the United States. Two types or categories of tests are the norm referenced test and the criterion referenced tests. A norm referenced test compares each student that takes the test to another set of students that had previously taken the test. They use percentiles to measure the student that has taken the test and then compare them
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spacing using Times New Roman Question 1: The Strategy of International Business In doing business in Asia‚ it has been suggested that the business organizations should be responsive to local describe one business culture and conditions You are required to systematically “best -practice” foreign firm that has demonstrated its success in responding to pressure to local responsiveness of the host country. [100 marks] IKEA international expansion in China 1.0 Introduction Ingvar Kamprad was
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knowTrademarks and tradenames Patents Designs Intellectual property Licensing • Advantages for the new exporter – Requires little depth of market knowledge – Can be put in place fairly quickly – Requires relatively little investment – The need for local market research is reduced – The licensee may support the product strongly in the new market • Disadvantages – Can lose control over the core competitive advantage of the firm. – The licensee can become a new competitor to the firm. 2 Licensing:
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Advantage of internet in doing business Convenience Reduced or no face to face contact with the customer. The business schedules time for customer response rather than being at the demand of the customer ‚ as in telephone or face-to-face contact Business can attend to their customers at any time‚ not just during normal trading hours Via social network‚ business can not only communicate with customers quickly but also retrieve customers’ feedback immediately and directly. Savings No shop
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Section One: Questions # 2 and #3 Question #2 a. Define and explain the term Culture Ans.: Culture is a set of shared values‚ understandings‚ assumptions‚ and goals that are learned from earlier generations‚ imposed by present members of a society‚ and passed on to succeeding generations. Culture is basically the way of life of a people: what they eat‚ the music they listen‚ how they dress‚ their meal times‚ their language and art form‚ and so on. b. Give examples if operational conflicts that
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▪ Social Factor 9 ▪ Cultural Factor 10 ▪ Legal Factor 11 ▪ Religious Factor 12 Conclusion 12 References 13 Executive Summary:- Introduction:- [pic] The world is getting smaller and smaller by new ways of technology and modes of communication. With the rapid changes in the globalization now every country is on the pathway to develop the international trade with different countries. India being a developing country developed countries like United States; United Kingdom
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Starbucks Coffee: International Business Practices Starbucks is undoubtedly an international brand. The history of coffee traces back to Ethiopia‚ Africa‚ India‚ Arabia‚ and Europe‚ and has been traded abroad since the 11th century. Understanding the demand and widespread market for coffee‚ Starbucks has triumphantly capitalized both the domestic market‚ and the varied international markets as well. Possessing about 6‚500 retail sites worldwide‚ Starbucks’ net is spread across thirty countries
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Unit 2-1 WTO and Its Impact on International Business Content to be discussed • WTO‚ Impact of WTO on International Business: • Tariff and Non Tariff Barriers (NTBs)‚ GATT‚ GATS‚ TRIPs‚ TRIMs‚ .. How WTO Emerged? • The multilateral trading system—past‚ present and future The World Trade Organization came into being in 1995. • One of the youngest of the international organizations‚ the WTO is the successor to the General Agreement on Tariffs and Trade (GATT) established in the
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