AirAsia‚ the most successful and leading low fare carrier in Asia Pacific region is practicing a concentration strategy since it takes over by Tony Fenendez in late 1990s. I strongly believe this strategy will continue to work if it is under the leadership of Tony Fenendez. The concentration strategy under the current practice will able to make AirAsia remain competitive:- 1. Managing Cost of Human Capital. Multi tasking Cabin Crew. Where all the Cabin crew are required to handle check in ticketing
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Discuss the advantages and disadvantages of First Past the Post voting System First Past the Post is the voting system used in General elections in the UK. It has many advantages‚ like the fact that it provides a clear view of the parties that can be voted for‚ such as Liberal Democrats‚ Labour‚ and Conservative‚ among others. It usually allows Single party governments‚ and rarely ends up in hung‚ or coalition governments‚ such as the likes that we are in at the moment. It also prevents extremist
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Macro-environment Analysis on AirAsia and its effect on Marketing Decision Making | Prepared by Gajanayagam Jeyasundram | | | | This paper looks at a comprehensive macro-economic analysis using PESTEL and how it influenced marketing strategy and initiatives at AirAsia. | Table of Content | Content | 1.0 | Introduction * 1.1 Company Background | 2.0 | Macro-environment Analysis * 2.1 Demographic Factors * 2.2 Economic Factors * 2.3 Natural Factors * 2.4 Technological
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What are the differences between absolute advantage and comparative advantage? Absolute advantage and comparative advantage are two basic concepts to international trade and perhaps two most important concepts in international trade theory. Under absolute advantage‚ one country can produce more output per unit of productive input than another. With comparative advantage‚ if one country has an absolute (dis)advantage in every type of output‚ the other might benefit from specializing in and exporting
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What is the difference between competitive advantage and comparative advantage? Answer: An advantage that a firm has over its competitors‚ that differentiates the Product or services offered by the firm and allows the firm to reduce it’s Cost or generate Higher Revenue or Margin is known as Competitive Advantage. A competitive advantage is something that a consumer views in a product or service as having higher value than the other competitors of the firm in the industry. It is an expertise that
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Planning Process And Decision Making In AirAsia INTRODUCTION Planning is one of the most important in management. Planning is preparing a sequence of action steps to achieve some specific goal.A goal refers to a future target that an organization wishes to achieve.. A plan is like a map. When following a plan‚ you can always see how much you have progressed towards your project goal and how far you are from your destination. Knowing where you are is essential for making good decisions on where to
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Advantages and dis advantages of credit cards More and more people are using credit cards now a days .As the number of people using credits cards rises‚ also the number of people with bad credit rises .Instead of carrying a wad of cash in your wallet it’s not really hard to think about carrying something small and convenient .How about a small piece of plastic that’s about four inches long. More people are using plastic currency more than paper. But before you think about of just getting just any
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to a proposal to the Colonial Straits Settlement government to run an air service between Penang and Singapore. The result was the incorporation of Malayan Airways Limited (MAL) on 12 October 1937. On 2 April 1947‚ MAL took to the skies with its first commercial flight as the national airline. Fuelled by a young and dynamic team of visionaries‚ the domestic carrier turned into an international airline in less than a decade. With the formation of Malaysia in 1963‚ the airline changed its name
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the kinds of TV shows are many more than before. However‚ the authorities make some regulations on TV shows‚ such as‚ not allowing some kinds of TV shows to play at everyday. From my personal angle‚ I believe that the policy is not reasonable. First of all‚ TV shows play an important role in people’s daily lives. Trough watching TV shows with friends‚ we can have good communication with friends. I think this is a good idea for advancing the relationship of friends. Because of TV shows‚ friends
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