"An investigation into the impact of brand on consumer buying behaviour" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 14 of 50 - About 500 Essays
  • Powerful Essays

    Consumer Behaviour

    • 4730 Words
    • 19 Pages

    A BRIEF STUDY ON CONSUMER SATISFACTION ON “SUDHA DAIRY” With special reference to PATNA DAIRY PROJECT Feeder Balancing Dairy Phulwarisharif‚ Patna- 801 505 SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF BACHLOR OF BUSSINES MANAGEMENT (BBM) DEPTT.OF BUSSINES STUDIES A.N COLLAGE PATNA-800004 An Autonomous Institute under Magadh University‚ Bodh Gaya & Affiliated

    Premium Milk

    • 4730 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    Consumer Behaviour

    • 932 Words
    • 4 Pages

    NAME: PREETI SINGH ROLL NO:108B01 GROUP 1 ASSIGNMENT IN CONSUMER BEHAVIOUR ON PERSONALITY : (1). DESCRIBE THE TYPE OF PROMOTIONAL MESSAGE THAT WOULD BE MOST SUITABLE FOR EACH TYPE OF PERSONALTY MARKET SEGMENT. ANS: (a) HIGHLY DOGMATIC CUSTOMERS: It is a personality trait that measures the degree of rigidity (versus openness) that individuals display towards unfamiliar and towards information that is contrary to their own established beliefs . A person who is high in dogmatism approaches

    Free Middle class Lower middle class American middle class

    • 932 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    consumer behaviour

    • 10229 Words
    • 41 Pages

    cent and given that the Trans –national brands already had tried-and-tested mid-size models in Indian market‚ this segment was more attractive than the existing ones. This perceptual change was because of two reasons. • The clutter in the large and midsize segment due to entry of many international players. • The small segment grew faster than the mid-size one‚ driven by the price-sensitive customer. Both the above factors had an enormous impact on mid-size car manufacturers. Stung by

    Premium Maruti Suzuki Suzuki Automobile industry in India

    • 10229 Words
    • 41 Pages
    Powerful Essays
  • Satisfactory Essays

    Consumer Behaviour

    • 426 Words
    • 2 Pages

    1 NOKIA Marketing Problem According the analysis‚ Apple iPhone ‚Samsung Galaxy ‚and HTC are the most popular phone which will choose by the consumer nowadays. Nokia ‚ the world’s largest vendor of mobile phones from 1998 to 2012 has suffered a declining market share as a result of the growing use of smart phones from other vendors such as Apple iPhone and Andriod Phone. In fact‚ Nokia’s share price has fallen from a high of US$40 in late 2007 to under US$2 in mid-2012.The all information are represented

    Premium Mobile phone Smartphone Marketing

    • 426 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Consumer Behaviour

    • 668 Words
    • 3 Pages

    Section – A: Attempt all FIVE questions. Each question carries 06 marks. [30 Marks] Q1. What is consumer behavior? Why is it important to study consumer behavior? Q2. Discuss the concept of marketing. How is marketing orientation relevant to business? Q3. Discuss the difference between microenvironment and macro environment? Q4. Explain the influence of the internal factors on the consumer decision making process? Q5. Write short notes on:‐ a) b) Marketing Information System Marketing research

    Premium Marketing

    • 668 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Consumer Buying Process

    • 17624 Words
    • 71 Pages

    Consumer Research Methods Market research is often needed to ensure that we produce what customers really want and not what we think they want. Primary vs. secondary research methods.  There are two main approaches to marketing.  Secondary  research involves using information that others have already put together.  For example‚ if you are thinking about starting a business making clothes for tall people‚ you don’t need to question people about how tall they are to find out how many tall people

    Premium Culture

    • 17624 Words
    • 71 Pages
    Powerful Essays
  • Good Essays

    Consumer Behaviour

    • 824 Words
    • 4 Pages

    TRAVEL BEHAVIOUR *TASK 1: Identify and analyse the decision-making units (DMU’s) for the two decisions made in the Case Study (Richard’s travel to Paris and Richard and Heather’s holiday plans): A) Work: Richard usually travel from Paris to England and vice versa by plane and when he arrives at both airports he take a taxi to arrive at his destination. His friends are not in accordance with it because of the pollution. Heather‚ his girlfriend makes a purpose that consists in supersede the

    Premium

    • 824 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    “The Impact of Promotional Activites on Consumers Buying Behaviour at Shopping Malls” Chapter 1 INTRODUCTION:- A ’’shopping mall’’’ or ’’’shopping centre’’’ is a building or set of buildings which contain retail units‚ with interconnecting walkways enabling visitors to easily walk from unit to unit. The population is moving towards the middle class or upper middle class this is resulting in the higher disposable income. A shopping center enclosed within a large structure;

    Premium Shopping mall Retailing Power centre

    • 9148 Words
    • 37 Pages
    Powerful Essays
  • Satisfactory Essays

    Consumer Buying Behavior

    • 311 Words
    • 2 Pages

    Consumer Buying Behavior Consumer buying behavior can be defined as the way in which consumers or buyers of goods and services tend to react or behave when purchasing products that they like. Buyers tend to exhibit different types of buying behavior when they are in the process of purchasing goods and services and the behaviors witnessed are influenced by the type of product he/she wants to buy. Consumer buying behavior involves a long process where the buyer has to identify the product‚ study well

    Premium Psychology Consumer Consumer protection

    • 311 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    consumer behaviour

    • 1470 Words
    • 6 Pages

    with limited production. Manufacturing was licensed‚ expansion restricted and locations for setting up plants decided by the government. Two wheeler productions were under a lakh during the 70’s and iconic brands like Royal Enfield’ s bullet and Bajaj Auto’s Chetak won the hearts of Indian consumers. "There was dowry and chetak. Dowry was bad and chetak good‚� says Rahul Bajaj‚ chairman‚ Bajaj Auto After almost decades of a monopoly for Bajaj Auto‚ things began to change. The 70’s and 80’s saw new

    Premium Bajaj Auto Motorcycle

    • 1470 Words
    • 6 Pages
    Good Essays
Page 1 11 12 13 14 15 16 17 18 50