celebrities in an ad campaign is a poor way to stimulate brand appeal Using celebrities as brand ambassadors has become very popular and is one of the more common communication strategies employed by companies today in order to market their products. Marketers pay millions of dollars to celebrities in the hope that their star magic would make the product more appealing and successful. But all celebrities glitter is not gold. There are many reasons as to why using celebrities in an ad campaign can turn
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The routing protocol is the key component of any mobile ad hoc network‚ this is the minimum requisite in order to enable communication within the network. We have developed OLSR‚ an optimized link state routing protocol which is based on MPR flooding. Since OLSR support the whole legacy of internet‚ it can carry many extensions‚ some of them specific to mobile ad hoc networking. This protocol has been presented and successfully defended in the working group MANET of the Internet Engineering Task
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Integrated Case 6-21 Morton Handley & Company Interest Rate Determination Maria Juarez is a professional tennis player‚ and your firm manages her money. She has asked you to give her information about what determines the level of various interest rates. Your boss has prepared some questions for you to consider. A. What are the four most fundamental factors that affect the cost of money‚ or the general level of interest rates‚ in the economy? Answer: [Show S6-1 and S6-2 here.] The four most
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Account for the spread of Islam from its beginnings to c.660AD Islam is a monotheistic religion founded around 615AD by Mohammed. In its early days‚ many people rejected it‚ but now it is the fastest-growing religion in the world. Exploring the reason for its rapid spread‚ we look at its roots and early rulers‚ particularly its founder‚ Mohammed. Mohammed was born in Mecca in 570AD. His father died before he was born and was orphaned at the age of six following his mother’s death. After
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Comparative Study of Route Reservation Techniques of Ad Hoc Wireless Networks Sanjay Jain Associate Professor‚ ITM-MCA‚Gwalior sanjay.jain.mca@itmuniverse.in Abstract- In this paper we show the comparative study of route reservation techniques in ad hoc wireless networks. The reservation technique falls into two groups’ reservation-based (RB) communication and non-reservation-based (NRB) communication. In an NRB scheme‚ an intermediate node can simultaneously serve as relay for more
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Comparative Study of Intrusion Detection System for Mobile Ad-Hoc Networks Eyad R. Manaa‚ Mahmoud Al-Madhoun and Mahmoud A. Ghanem. Supervisor: Dr. Ayman A. AbuSamra * Abstract In wireless networks the security concerns are considered an important issue‚ various techniques are used for that purpose. Traditional security mechanisms (authentication‚ encryption) provide an abstract level of security but some reactive security mechanisms and
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Solow growth rate because: I. it does not depend on the rate of inflation. II. there is an underlying assumption of strong money neutrality. Negative shockto left(drought) Positive shockto right(price drops) 2. What is the aggregate demand (AD) curve‚ why does it slope downward‚ and what causes it to shift? shows all the combinations of inflation and real growth that are consistent with a specified rate of spending growth -wealth effect‚ interest rate effect‚ net export effect A decrease
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In 1971‚ after nearly half a century of continuous innovation‚ Maybelline introduced a revolutionary‚ the first water based mascara in the world. Great Lash Mascara in its signature pink and green packaging. Maybelline Great Lash mascara‚ conditions the lashes as it thickens. Its lash-doubling formula glides on smoothly‚ and the lash building brush makes it easy to get a full lash look without clumps or globs. The formula is now
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Bottoms Up‚ Homosexuals fight on. In recent years the once globally tabooed subject of homosexuality no longer wishes to remain behind the scenes and has buoyed the Jamaican shores in no uncertain manner. Jamaica‚ a country deeply entrenched in its Christian principles has earned a reputation of being the most homophobic place in the world‚ where violence towards homosexuals ranging from beatings to murder and rhetoric’s of hate is reportedly rampant. Aspects of homosexuality are also criminalized
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marketing communications organizations. To examine various perspectives on the use of integrated services and responsibilities of advertisers versus agencies. LO2 LO3 LO4 LO5 LO6 3 Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations UNDER ARMOUR PROTECTS ITS HOUSE BY STAYING IN-HOUSE Adidas‚ Puma‚ and Reebok are well known brand names in the athletic shoe and apparel business and have one thing in common. They have all
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