The Invention Of Maybelline Great Lash Mascara

The Maybelline Makeup Company was created by 19-year-old Tom Lyle Williams in 1915. Tom Williams got the idea to enhance his sister's while he was watching his sister Mabel apply a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He went on to adapt it with his chemistry set. Eventually he came across a mixture containing petrolatum (Vaseline), carbon black, cottonseed oil, and safflower oil that he hoped he could sell. Unfortunately, when Mabel applied it to her lashes it ran into her eyes and stung them badly.
Undaunted, Tom Lyle sought professional advice from Parke-Davis, a wholesale drug manufacturer, to make a suitable product for sale. The result was a scented cream consisting of refined white petrolatum
In 1971, after nearly half a century of continuous innovation, Maybelline introduced a revolutionary, the first water based mascara in the world. Great Lash Mascara in its signature pink and green packaging. Maybelline Great Lash mascara, conditions the lashes as it thickens. Its lash-doubling formula glides on smoothly, and the lash building brush makes it easy to get a full lash look without clumps or globs. The formula is now contact lens safe, hypoallergenic, washable, and also available in a waterproof formula as well as with a curved brush. Even now, 40 years later, Maybelline Great Lash is still America's favorite mascara. This classic mascara is one of the most bought makeup tools, reaching 49.4 million dollars a year in the United States
Other well known celebrities that also love the formula include Jennifer Hudson, Nicole Richie, Carrie Underwood, Taylor Swift, and Vanessa Hudgens. it has more than become one of the most sold beauty products in the world and an absolute favorite among celebrities and makeup artists.
Today, Maybelline New York leads the mascara category with its iconic Volum’ Express line: The Colossal was an instant worldwide hit, and shortly after its launch in 2010, The Falsies became the world’s #1 mascara, but the Great Lash mascara continues to be one of the top used mascaras ever
The main target audience for Maybelline mascara's are women ages 16-35 but they are reaching into the older age groups as well. The advertising is focusing on the female insecurities and they use a lot of the celebrity role models of young adults and teens. I guess they suppose that if you fall in love with the product when your young and using a lot of makeup it will become one of those products you use for the rest of your