The Marketing Environment Environmental Variables There are two categories of variables in the marketing environment that shall shape all aspects of a company’s strategic plans: 1. Macro environmental category includes: demographic; economic; social-cultural; competitive; political-legal; and technology variables. 2. Microenvironmental category includes: the company itself; customer served by the company; suppliers; distributors; market intermediaries that assist in making and marketing
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outside marketing that affect maketing management’s ability to build and maintain successful relationship with target customer Eg. Mc Donald chaning environment and adapting The Microenviroment includes the actors close to the company that affect to the company’s ability to serve its customers +) It consist of the company’s internal environment : departments and managements levels influences marketing decision making +) Marketing channel firms: suppliers‚ marketing intermediaries‚customer
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of environmental problems‚ especially global warming. Energy and the environment are inextricably linked due to a carbon dynamics‚ where energy usage results in carbon dioxide emissions which accumulate in the atmosphere (Appendix A). Over time‚ atmospheric concentrations of greenhouse gases increase which eventually become a major source of climate change such as rising temperature. Effects of energy usage on the environment are widespread: continual increase in carbon dioxide concentration in
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TO THE BUSINESS ENVIRONMENT Lesson Objectives: The factors that impact on business The internal and external business environment LESSON 1: The Factors That Impact on Business According to Brooks and Weatherston (2000) business environment is a general concept which embraces the totality of external environmental forces which may influence any aspect of organizational activity. BUSINESS ENVIRONMENT Macro Environment Micro Environment Internal Environment Financiers Suppliers
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Business Environment Business environment consists of all the internal and external forces that influence the operating situation of a company. Business environment has a dynamic and complex nature and it impacts greatly the survival and growth of a company. External factor consists of political factors Political factors (Taxation Policy‚ Unemployment Policy etc.)‚ Economical factors (Inflation rate‚ Recession or Boom etc.)‚ Socio-cultural (language‚ values‚ religion‚ beliefs etc. )‚ Technological
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at http://www.emerald-library.com/ft An approach to achieve the ISO 14000 international standardization Northern Arizona University‚ Flagstaff‚ Arizona‚ USA Keywords ISO 14000‚ Design‚ Environment‚ International standards‚ Product life cycle Abstract It is proposed that by adopting design for the environment (DFE) principles‚ US companies can easily comply with the environmental portion of the International Standards Organization (ISO) 14000 standards and become competitive in today ’s global
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5 4. The “Cap and Trade” of Australian …………………… 6 4.1 What is “Cap and Trade” …… …………………… 6 4.2 The effects of “Cap & Trade” on Tourism ………… 7 5. Environmental Analysis of my IP hotel ……………… 7 5.1 The advantages of hotel environmental ………… 8 5.2 The disadvantages of hotel environmental ……… 8 5.3 Analysis my opinion of my IP hotel ……………… 9 6. The financial crises effects on hotel operation ……… 9 6.1 The financial crises effects for my IP hotel ……… 10 6.2 The method
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INTRODUCTION. Coca cola‚ It is a company that produces coke‚ a carbonated soft drink. Question1. The micro environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets and public. The table below shows the different competitors Coca Cola has and their websites.Table1. Pepsi http://www.pepsico.com Snapple http://www.snapple.com Monster http://monsterbevcorp.com
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ABSTRACT Care for the environment is often portrayed as detrimental to economic growth. For too long economics and environment have seemed like players on rival teams. There is a long-standing debate on the relationship between economic development and environmental quality. Sustainable development emphasizes the need for integration of economics and environment‚ as well as promoting intra and intergenerational equity. From a sustainable development viewpoint there has been a growing concern that
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LABORATORY ANALYTICAL TECHNIQUES SERIES LATS/9/2008-2009 (Revised & Updated Version) GUIDELINES FOR RECOGNITION OF ENVIRONMENTAL LABORATORIES UNDER THE ENVIRONMENT (PROTECTION) ACT‚ 1986 CENTRAL POLLUTION CONTROL BOARD (MINISTRY OF ENVIRONMENT & FORESTS) `Parivesh Bhawan’‚ East Arjun Nagar Delhi -110 032 E-mail: cpcb@alpha.nic.in; Website: www.cpcb.nic.in MoEF Website: www.envfor.nic.in June‚ 2008 CONTENTS Page No. 1.0 INTRODUCTION 1.1 1.2 Environmental Laboratory Legal Provisions
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