Coca Cola Micro Environment Analysis
INTRODUCTION.
Coca cola, It is a company that produces coke, a carbonated soft drink.
Question1.
The micro environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets and public.
The table below shows the different competitors Coca Cola has and their websites.Table1.
Pepsi http://www.pepsico.com
Snapple http://www.snapple.com
Monster http://monsterbevcorp.com
The table below shows the various suppliers and what they supply for coca cola .Table 2
SASA They supply sugar canes.
RAND WATER They provide water
PRASA They provide coca cola with internal spray for cans.
FILMORE CANS They manufacture tins ;cans. …show more content…
There has been a 7 million increment in the populace from 2001 to 2011. From 2011 to 2014 there has been a 2.5 million increment in the populace. About 9.4 million are matured between 5 to 14 years of age. This populace increment could be because of the HIV disease rates levelling out and implying that ripeness rates have begun expanding. (Business Day Live, 2015) The feasible effect is sure news to the organization in light of the fact that this implies that there will more utilization of Coca Cola items (water, soda pops, caffeinated beverages and all others.) The increment in the adolescent matured somewhere around 5 and 14 is additionally positive on the grounds that the young devour more soda pops than other age bunches (caffeinated beverages, soft drinks, and water). So that is certain for Coca Cola organization
POLITICAL …show more content…
The step of advancement and particular progression has revived fantastically in the earlier decade. Improvements in ICT will upgrade the way people pass on and limit around the country. According to the National Planning Commission (NPC), by the year 2030 ICT will boost the headway of a dynamic information society. The article deduces that ICT can be utilized to expand job and energize business in South Africa. (Thoughtleader.co.za, 2015) The technological change observed here is positive news to the Coca Cola industry because due to these changes and improvements in Information and Communication Technology in South Africa, there will be better spread of information through more advertising and more ease of retrieval of information by the people. Also more advanced equipment will be available to speed up production and distribution of Coca Cola products. This may result in more increased sales and positive results in the future company
Coca cola, It is a company that produces coke, a carbonated soft drink.
Question1.
The micro environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets and public.
The table below shows the different competitors Coca Cola has and their websites.Table1.
Pepsi http://www.pepsico.com
Snapple http://www.snapple.com
Monster http://monsterbevcorp.com
The table below shows the various suppliers and what they supply for coca cola .Table 2
SASA They supply sugar canes.
RAND WATER They provide water
PRASA They provide coca cola with internal spray for cans.
FILMORE CANS They manufacture tins ;cans. …show more content…
There has been a 7 million increment in the populace from 2001 to 2011. From 2011 to 2014 there has been a 2.5 million increment in the populace. About 9.4 million are matured between 5 to 14 years of age. This populace increment could be because of the HIV disease rates levelling out and implying that ripeness rates have begun expanding. (Business Day Live, 2015) The feasible effect is sure news to the organization in light of the fact that this implies that there will more utilization of Coca Cola items (water, soda pops, caffeinated beverages and all others.) The increment in the adolescent matured somewhere around 5 and 14 is additionally positive on the grounds that the young devour more soda pops than other age bunches (caffeinated beverages, soft drinks, and water). So that is certain for Coca Cola organization
POLITICAL …show more content…
The step of advancement and particular progression has revived fantastically in the earlier decade. Improvements in ICT will upgrade the way people pass on and limit around the country. According to the National Planning Commission (NPC), by the year 2030 ICT will boost the headway of a dynamic information society. The article deduces that ICT can be utilized to expand job and energize business in South Africa. (Thoughtleader.co.za, 2015) The technological change observed here is positive news to the Coca Cola industry because due to these changes and improvements in Information and Communication Technology in South Africa, there will be better spread of information through more advertising and more ease of retrieval of information by the people. Also more advanced equipment will be available to speed up production and distribution of Coca Cola products. This may result in more increased sales and positive results in the future company