trade practices‚ provide complete and latest information to the customer which aids in buying decision making process. 2. What IS STRATEGY? Why it is important? Choose a company‚ study its strategy and then make its competitive analysis. DEFINITION 1. Strategy is business game plan used by management to stake out market position‚ conduct its operations‚ attract and please customers‚
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ASSIGNMENT PAPER MARKETING & INFORMATION TECHNOLOGY AS A MEANS OF GAINING COMPETITVE ADVANTAGE. BY GEORGINA NYAMBURA SUBMITTED TO ABE – UK INPARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT. STUDENTS REGISTRATION NO.: 405475 SIGNATURES: _______________ SUPERVISOR’S NAME: MR. APUKO GARD SIGNATURE: ________________ NAME OF CENTRE: FTC LIMITED P. O. BOX 22731 DAR ES SALAAM TANZANIA. TABLE OF CONTENT CONTENT PAGE
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Improved Supply Chain Network Supply chain management software provides complete‚ 360-degree visibility across the entire supply chain network. It allows users to monitor the status of all activities across all suppliers‚ production plants‚ storage facilities‚ and distribution centers. This enables more effective tracking and management of all related processes‚ from the ordering and acquisition of raw materials‚ to manufacturing and shipping of finished goods to customers or retail outlets. The
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Rite-Aid Rite Aid is the nation’s third largest chain and continues to post huge losses. In 2009 the company posted losses of around $ 1 billion; however in 2010 their losses are around $335 million. While this is a 66% improvement from 2009 numbers it will be impossible for Rite Aid to continue to stay in business posting these types of losses. Poor strategic planning over many years can be the only excuse for a company of their size to continue to post losses year after year. Since January
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LEVERAGING IT FOR A COMPETITIVE ADVANTAGE— CASE OF EBAY Edward T. Chen‚ University of Massachusetts Lowell‚ edward_chen@uml.edu ABSTRACT eBay is a highly visible company that has been immensely successful in their implementation of a business strategy that incorporates their information strategy. It is a shining example of an Internet era company that actually turns a profit‚ and managed to outlast the “dotcom crash”. By remaining flexible and adaptable‚ the ever-changing eBay has developed a technology
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Impact of Competitive Advantage on Firms Growth Abstract Purpose: The purpose of this paper is to measure the Impact of Competitive Advantage on Firms Growth and firm’s performance. Methodology: Data were collected from 2 organizations using Questionnaires. The questionnaire consists of eighteen items that includes four items for demographic‚ four items for measuring training‚ five items for competitive advantage‚ three items for organization performance and two items for organization growth
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Porter and Shank assess the addition of value as management of costs in an effort to increase efficiency or add value to the organization as a whole. Porter model concentrates primarily on the internal control of operations via the value chain‚ whereas Shank concentrates on value addition. Porter’s model utilizes internal cost strategies for internal reduction of costs to increase value only on the value additions (microcosm) whereas Shank expands the value chain against both internal and external evaluations
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Study of the Saudi Aramco Value Chain Study of the Saudi Aramco Value Chain October 2010 Company overview: The Saudi Arabian Oil Company (Saudi Aramco) is a government-owned entity (since 1988 fully government-owned) and the world’s largest oil company in terms of output and managed natural crude oil resources. The company specializes in the exploration‚ production and distribution of crude oil‚ petrochemicals and natural gas. Saudi Aramco was established 1933 when Saudi Arabia signed a concession
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Part 4 Competencies and competitive advantage of Old Chang Kee Considering to what the competitive advantage Old Chang Kee possesses‚ it is obviously the food product‚ especially Curry Puff. As there are a lot of homemade food products like this from the competitors‚ but the factor that leads Old Chang Kee shares customers that competitors cannot match is the taste come with the price. The affordable price range makes a wide range of customers. All products of Old Chang Kee were priced
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Companies should strive to develop unique resources in order to gain a lasting competitive advantage. Competitive advantage‚ whatever is source‚ can ultimately be attributed to the ownership of valuable resources that enable the company to perform activities efficiently at comparatively lower costs than its competitors. Superior performance will therefore be based on developing a competitively distinct set of resources and deploying them in a well-conceived strategy. Companies should abandon the
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