ZARA: THE TECHNOLOGY GIANT OF THE FASHION WORLD 2010 BACKGROUND Zara brand is the flagship chain store of Inditex Group; the Inditex Group is integrated by: ZARA‚ OYSHO‚ UTERQÜE‚ BERSHKA‚ STRADIVARIUS‚ MASSIMO DUTTI‚ and PULL AND BEAR. The owner of Inditex Group is the tycoon Amancio Ortega‚ the group headquarter is located on Coruña‚ Galicia‚ Spain‚ this was the place where the first Zara store opened in 1975. Zara has resisted the industry-wide trend towards transferring fast fashion production
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enessBRAND AWARNESS OF MAHINDRA XYLO IN AN AROUND SILIGURI FROM KHOKAN MOTORS SUBMITTED ON PARTIAL FULFILLMENT OF BACHELOR OF BUSINESS ADMINISTRATION PREPARED BY NAME: PRAMIT CHHETRI ROLL NO: 75/BBA/067149 DATE: EXTERNAL GUIDE (ARCHANA DIAZ) SUBMITED TO 05-06-2010 INTERNAL GUIDE (SUVAMAY BHOWMICK) INFORMATION TECHNOLOGY CENTRE UNIVERSITY OF NORTH BENGAL DARJEELING: 734013 DECLARATION I do hereby declare that this project is submitted by me for partial fulfilment of the Bachelor of
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Physique according to him is the basis of the brand. –E.G. the physique ofPhilips is “technology and reliability” while for the brand Tata it is “trust” •Personality is same as Aaker‚ it answers the question “what happens to this brand when it becomes a person?” •Culture symbolizes the organization‚ its country-of-origin and the values it stands for. –E.G. traditional brands like balsara‚ dabur and zandu. Relationship is the handshake between consumer and the organisation. –E.G. the
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that all its stores carry the basic product line with little room for adaptation to local tastes. If research of the U.S. market showed that Americans preferred larger beds than their Swedish counterparts‚ which of the following strategies would be advisable to Ikea? a. standardization. b. new product development. c. adaptation. d. withdraw from market. e. lower prices to encourage attitude change. Answer: (c) Difficulty: (1) Knowledge:
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Issues in Brand Rejuvenation Strategies Issues in Brand Rejuvenation Strategies Venktesh Babu Summary This study looks at the concept of Brand Rejuvenation‚ which is gaining momentum with the increase in the number of brands failing quickly after launch. The study details out the various aspects of Brand Rejuvenation involved in the FMCG sectors. The study gives a brief gist of the various causes for brand rejuvenation‚ the methods of rejuvenation and also the issues in brand rejuvenation
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If brand stewards understand what underpins the attitudes of a brand’s most loyal customers — those who are truly “bonded” to the brand — they may be able to identify opportunities to convert other consumers THE BUSINESS OF BRANDS 6 to this profitable position. Our own analysis of brand loyalty data has revealed six broad factors that drive loyalty. In some categories‚ just one of these factors may be enough to make a brand the default choice for many consumers‚ but most strong brands benefit
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A brand is a “name‚ term‚ design‚ symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Proper branding can result in higher sales of not only one product but on other products associated with that brand. Brand is the personality that identifies a product‚ service or company and how it relates to key customers‚ staffs‚ partners‚ investors etc. People engaged in branding seek to develop the expectations behind the brand experience
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Contemporary Strategy Analysis Robert M Grant‚ 7th Edition Chapter 3: Industry Analysis: The fundamentals Introduction and objectives * Identify the sources of profit in the external environment. * Focus of environmental analysis: industry analysis. Relevant both to corporate lvl & business-lvl strategy. * Corporate strategy: deciding which industries the firm should be engaged in and how it should allocate resources among the. – Assemsment of the atrrativeness of different industries
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the Yum! Brands China Division and the fast-food industry that Yum Brands is actively dominating. While there is much competition in China in the food industry‚ it is undeniable that with the CEO’s guidance‚ Sam Su‚ the growth that they have accomplished over the years is exponential. This growth is due to the fact that Su looks at the bigger picture‚ imaging what he wants the company to be like in five to ten years‚ and making that dream happen immediately. Porter shaped this strategy to give a
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Negotiation Strategy Article Analysis Negotiation Strategy Article Analysis The first article is retrieved from Bloomberg.com "Saudi Oil Tanker Owners in Negotiations with Pirates" where the Saudi Arabian supertanker hijacked off the coast of Somalia. The supertanker belongs to Saudi Arabia ’s state-owned shipping line‚ Vela International Marine Ltd. The negotiation is between the pirates that have captured the Sirius Star and the owners of the Saudi Arabian supertanker. The pirates have the
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