Empirical Study on Consumer Preference Towards Garnier Skin Care Products in Ghaziabad District OF BACHELOR OF BUSINESS ADMINISTRATION (AFFILIATED OF CH. CHARAN SINGH UNIVERSITY‚ MEERUT) ACADEMIC SESSION (2010-2013) Submited by Akhil singh (9354562) UNDER THE GUIDANCE OF Mr. MUKESH VERMA Mr. KUMAR SAURAV External supervisor Internal supervisor Sales manager Assistant Professor‚ IMS
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1.0 EXECUTIVE SUMMARY This marketing plan consists of the whole planning for launching our new product which is Safi For Men. Safi For Men concern of the men consumers who really care about their appearance or well known as metrosexual guys. In this marketing plan‚ we provide the information included the company description‚ strategic focus and plan‚ SWOT analysis‚ industry analysis‚ competitor analysis‚ consumer analysis‚ product-market focus‚ marketing program as well as marketing budget planning
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pH balanced soap from a Belgian chemist‚ Dr. Edmond Frost. This soap was called Neutrogena and due to its ability to clean the skin and maintain the normal pH of the skin in less than eleven seconds Neutrogena was a success when distributed in United States. The soap became the company’s image. In 1962‚ Natone changed its name to Neutrogena and became a trusted brand. In 1973 Neutrogena emerged into the haircare industry. Today‚ Neutrogena carries products for cleansing‚ acne‚ moisturizing‚ antiaging
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avoid touching or scratching the skin to prevent irritation and the spread of bacteria and skin oils. Using a good moisturizer will help to keep your skin oils balanced and prevent the overproduction of oil‚ which can also provoke acne. Look for moisturizing products with simple ingredient lists‚ so you aren’t putting lots of extra
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preparing a hand cream. 2. To appraise the function of the ingredients in the hand cream. BACKGROUND Cream is a kind of dosage form and particularly hand cream is formulated to carry out a variety of cosmetic functions. Among these are softening and moisturizing the skin; elimination of natural waste products (oils) by emulsification; and cooling the skin by radiation‚ thus helping to maintain body temperature. In addition‚ hand cream must have certain ingredients that aid spreadability and provide body
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mind first? R: Cream. R: Sunscreen. R: Perfume. R: Moisturizer. R: Shampoo. R: Soap. M: Okay. Other then that? R: Face wash. M: After listening to word “Personal”‚ what all words come into mind? R: Skin care. R: Hair care. M: Okay. So you said moisturizer‚ skin care‚ sunscreen and what else? R: Face wash. M: What else? R: Shampoo. R: Conditioner. R: Soap. R: Scrub. M: Scrub and what else? R: Face
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References: Articles Anana‚ Edar and Walter Nique (2009)‚ “Perception-Based Analysis: An innovative approach for brand positioning Roth‚ Martin (1995)‚ “Effects of Global Market Conditions on Brand Image Customization and Brand Performance‚” Journal of Advertising‚ (Winter)
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TABLE OF CONTENTS 1. EXECUTIVE SUMMARY..………………………………………………………….…2 2. INTRODUCTION 1. Markets for various categories: The Liquid Handwash…………………………........2 3. MARKETING STRATEGY 1. Strategies and Objectives……………………………………………………………..3 2. SWOT Analysis………………………………………………………………….…...3 3. Situational analysis…………………………………………………………….…......4 4. Competition analysis………………………………………………………………....5 5. Players in the Market………………………………………………………………...6 6. Communication………………………………………………………………………7
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dishwashing liquid. Another aim is to entertain children who are fond of playing bubbles. However‚ other types of soap like granulated soap can be used in creating bubbles‚ but we used dishwashing soap/liquid in our research because it creates the best bubble solution. Glycerin is also highly "hygroscopic" which means that it absorbs water from the air. It is also used in making soaps‚ that’s why it is also needed in creating bubbles. When bubbles are exposed in the air‚ it becomes thinner and
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choice by choosing the brand of that product that will purchase. The actual number of levels in the hierarchy depends on how much more detailed or defined the need is. For example if someone wants soap and their only need is to clean something generic‚ they wouldn’t dig deeper into the types of soap they are looking for rather than looking for a specific type of cleaning agent for granite counter tops for example. To further explain and give examples of how a product falls into a product hierarchy
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