INSTITUTE OF PROFESSIONAL DEVELOPMENT EXECUTIVE MBA PROGRAM : MASTER IN MANUFACTURING MANAGEMENT MODULE : MARKETING MANAGEMENT TOPIC : VALUE PROPOSITION OF A PRODUCT / SERVICE LECTURER : Ms PUVANESWARY K. CHRISTINE NAME OF STUDENT : MASURI MAT ROZEKHI MATRIC NO : EMBA-MMFG-12151 I/C NO : 610620-01-6280 DATE ; 11TH AUGUST 2012 Contents Introduction 4 Purpose of report 4 Definition of marketing 4 Definition of value 5 What makes people buy a particular product
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history Olay is an American skin care line. It is one of Procter & Gamble’s multi-billion dollar brands. For the 2009 fiscal year ended June 30‚ Olay accounted for an estimated $2.8 billion of P&G’s $79 billion in revenue. Olay originated in South Africa as Oil of Olay. Graham Wulff (1916-2008)‚[1] an ex-Unilever chemist from Durban‚ started it in 1949. The name "Oil of Olay" was chosen by Wulff as a spin on the word "lanolin"‚ a key ingredient. It was unique in the early days because it was a
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Red Bull Name ID Asad Kabir 1020361 Sanjida Sarker 1020327 Shaira Noshin 1030014 Md. Saiful Islam 1030365 Md. Abir Hossain 1020430 Submitted to Abul Khair Jyote MKT 201 Sec: 04 2012 Submission Date 4/1/2012 Table of content Sl | Topic | Page | 1. | Introduction | 3 | 2. | Mission & Vision | 4 | 3. | Market Segmentation‚ Target Market and Positioning of Sunsilk | 5-8 | 4. | Advertisement Analysis of Sunsilk
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How does jojoba plant have oil extracts? Jojoba plant produces a bean pod where it will be heated and causes oil to be secreted. The desert people of Southern California and Mexico have been using this oil to treat their skin conditions and cuts. Japanese researcher done some research about jojoba oil and found it to be non-toxic for human to use and soon discover more of its properties that benefits us in many ways. In actual condition‚ jojoba oil is actually a wax in liquid form at room temperature
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Progenium XY technology‚ which added to the moisturizers do not work and little more increasing the price of the product. Theses expansive creams are replicated to your own kitchen with simple water and oil mix. “There are 3 groups of ingredients in moisturizing creams that is powerful chemicals‚ cooked and mashed up vegetable proteins and esoteric ingredients” (Goldacre‚ 2011‚ pp. 24-25). The powerful chemical is ineffective because they are at such a low concentration to eliminate chemical burn that
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MANUALLY OPERATED PINEAPPLE PEELING AND CORING MACHINE A Project Development Proposal Presented to the Faculty Of the College of Industrial Technology Batangas State University Alangilan‚ Batangas City In partial fulfillment of the requirements for the degree of Bachelor of Industrial Technology Major in Mechanical Technology By Bay‚ Rebson Kervin A. Cabatay‚ John Leo E De Castro‚ Oscar C. 2012 Chapter I THE PROBLEM Introduction Pineapple is one of the popular fruits
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twice as long as shaving. Target Market Gender – Male Those who are always in a hurry – – Youth (university students) – Young Men (below 35 y.o.) The Products Facial Hair Removal Cream FUSION HYDRAGEL Pure & Sensitive Cooling Tough beard Moisturizing Clean & fresh Porduct Strategy Brand Name Product Brand – well establish Packaging – Easy – Convenient – Flexible – Compact design – Color suitable for man Labeling – use the theme color Pricing Objective – Maximum Market Share (Lower End)
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Esthetician - a person who is knowledgeable about the nature and appreciation of beauty‚ especially in art. As I have just started my journey in esthetics‚ I am not 100% sure what path I want to take down the “esthetics road.” Being in the medical field interests me a great deal; both my mother and my grandmother were involved in hospital careers‚ so now it could be my turn. Medical estheticians work for a dermatologists or plastic surgeons‚ and usually have a background in a health-care profession
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Hindustan Unilever [Rural marketing] Product Mix of HUL. HUL is India’s largest marketer of Soaps‚ Detergents and Home Care products. It has the country’s largest Personal Products business‚ leading in Shampoos‚ Skin Care Products‚ Colour Cosmetics and Deodorants. HUL is also the market leader in Tea‚ Processed Coffee‚ branded Wheat Flour‚ Tomato Products‚ and Ice cream‚ Soups‚ Jams and Squashes. Home & Personal Care • Personal Wash • Fabric Wash • Home Care • Oral Care • Skin Care • Hair Care
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Acne cyst treatment The typical acne pimple is a small red bump. The redness stems from the action of the body’s germ fighting cells. The white blood cells attack the bacteria in the skin‚ creating a bump on the skin. A very large‚ extended‚ all-out attack can create an acne cyst. Cystic acne can sometimes be considered severe acne‚ depending on the amount of cysts and other acne. When these large attacks take place‚ they induce the production of a sticky substance called pus. Pus appears in
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