Presented by Vaibhav S. Shah INDEX SR NO. DETAILS OF CONTENT PAGE NO. 1 Organization Details 4 2 Vision‚Mission‚Philosophy 5 3 Plant Locations 6 4 Product Line 7 5 Competitors 15 6 Raw Material Required 16 7 Manufacturing Process 17 8 Promotion Strategy 23 9 Distribution Details 24 10 Customer Detail 26 11 Supply Chain Management 27 12 References 30 Organization Detail Name: Nirma Limited‚ Inception of Nirma Nirma is one of the most recognizable Indian brands.
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ACYL COMPOUNDS: SOAPS AND DETERGENTS Experiment # 8 I. Objectives To observe the general properties of carboxylic acids. To compare the acidity of carboxylic acids and phenols. To verify experimentally the interconversion among acyl compounds. To become familiar with the physical and chemical properties of fats and oils and to understand the chemical basis of these properties. To learn how to prepare soap. To compare the properties of soap and synthetic detergents. II. Data and
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From a disinfectant to Healthy Soap. What prompted lifebuoy to do so? (If reactive what was the stimulus? If proactive what was the intention?) Proactive- It was first targeted at men and masculine health. The promise of Lifebuoy was ’You will remain healthy if you use Lifebuoy. This change alter its’ strategic position (if yes how? if not why?) It still remained as sanitation soap. Critique on the strategic implications of the different moves of lifebuoy soap. The jingle‚ ’Lifebuoy hai jahan
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their exotic spell with a twist of sandal. The world’s richest sandalwood resource is from one isolated stretch of forests land in South India that is Karnataka. the Government Soap Factory during the year 1918. The The origin of sandalwood and its oil in Karnataka‚ which is used in making of Mysore sandal soaps is well known as Fragrant Ambassador of India and Sandalwood oil is in fact known as “Liquid Gold”. By the Inspiration of His Highness Maharaja of Mysore late Jayachamarajendra
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the completion of the project. Content Executive Summary Introduction The soap market in Sri Lanka is worth of 7 Billion rupees in the year of 2010(LMRB Data)‚ which is the total market value of toilet soap and baby soap. The total tonnage of toilet soap and baby soap is 22‚000MT in the same year (LMRB Data). Hence it is evident that most of the Sri Lankans use either toilet soap or baby soap for their bathing and other purposes. As result of the new technology & infrastructure
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delivered through germ protection. The ruby red colour soap‚ with its distinct odour‚ has carried the Lifebuoy message of health across the length and breadth of the country‚ making it the largest selling soap brand‚ not only in India‚ but anywhere in the world. The name ‘Lifebuoy’ is supposed to convey the promise of a healthy family‚ and not just an individual.” As the son of an army officer‚ I could not think of life without Lifebuoy soap‚ the only one available in cantonment area shops. Among
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Marketing Management | NIVEA | | | | Deanne Dharmai | 5/20/2012 | | TABLE OF CONTENTS 1. Executive Summary … 3 2. Introduction … 4 3. Marketing Mix … 5 4. Ansoff Matrix … 8 5. BCG Matrix … 12 6. STP … 13 7. Promotion Strategies … 14 8. Conclusion … 16 9. Reference … 17 EXECUTIVE SUMMARY Nivea as is a leading skin care brand in the world. This report is based on how Nivea
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broke the ester bonds of a triglyceride in order to form glycerol and carboxylate salts. This process is known as Saponification because it produces amphiphilic molecules that allow soap to remove dirt from the surface of things and dissolve it in water. We used Crisco as our triglyceride and were able to produce a soap by breaking the ester bonds with NaOH. Introduction: In the first part of this experiment we will be seeing how different combinations of carboxylic acids and alcohol
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consumers‚ and when spending from a limited budget they cannot afford to waste money on products they do not trust to be effective . This segment values price‚ effectiveness and fragrance‚ and wash manually‚ hence they prefer soap rather than powder. Unilever already sell Minerva in its soap version which is considered a medium quality product in terms of cleanliness‚ smell and dissolving power according to Exhibit 1.But this product is still expensive for low income consumers. Unilever should continue working
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THE NEEM TREE Neem is a fast-growing tree that can reach a height of 15–20 metres (49–66 ft)‚ rarely to 35–40 metres (115–130 ft). It is evergreen‚ but in severe drought it may shed most or nearly all of its leaves. The branches are wide spread. The fairly dense crown is roundish or ovular and may reach the diameter of 15–20 metres (49–66 ft) in old‚ free-standing specimens. Neem is considered a weed in many areas‚ including some parts of the Middle East‚ and most of Sub-Saharan Africa including West
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