INTRODUCTION The operation plays key role in firms because it affects operation managers understand their customers and translate their customers’ needs into performance objectives. "In turn‚ the performance objectives (and especially the relative importance of each one) influence the overall operations strategy of the business". (Slack et al.‚ 2010‚) The reason is that managers can based on performance objectives to do decision because it is reflection of corporation strengths and weaknesses. This
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Describe why CRM is so important in managing supply chains. Use an example in your discussion Knowing your customers means knowing who your customers are‚ what their needs are‚ and the means by which you communicate with them. CRM plays a very vital role in supply chain management because it tells the organization what kind or customer they are dealing with in the market and what their expectations are from the product. CRM system does feed the supply chain planning. For example‚ Apple know what
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3. Demand and Price Elasticity It is important to understand how price changes affect the demand of fast food especially for firm like McDonald that operates in a Monopolistic Market. When McDonalds offers its discounted Value Meal during lunch and dinner hours‚ the demand for McDonald’s products will increase. According to the law of demand‚ other things equal‚ the quantity demanded of a goods increases when the price of the good falls. (N.Geogory Mankiw et al.‚2013). A change in price will affect
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Benetton more expensive than in H&M or Zara. Stores of Benetton usually very big 1500-3000sq meters‚ so they can display full range of products‚ moreover they have one small collection that remain the same throughout the season. Dual supply chain system helps to keep the supply up with demand and satisfy customer’s needs. H&M H&M (Hennes & Mauritz) was in the beginning just Hennes what means “for her” in Swedish. This shop of clothes for women was opened by Erling Persson in 1947‚ later after buying
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gradual increase in the number of free market economies over the last two to three decades. 2 10. (a) Consider a demand curve of the form QD = -2P + 20 where QD is the quantity demand of a good and P is the price of the good. Also consider a supply curve of the form QS = 2P - 4 where QS is the quantity supplied. Graph these curves. At what values of P and Q do these curves intersect? (b) Now suppose at each price individuals demand four more units of output‚ i.e. the demand curve shifts
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Apples and oranges is an healthy fruit as we known on our daily life. Though apples and oranges are two fruit with many similarities‚ there are pronounced differences between these two fruits. Apples are commercially grown on fruit trees. They can be red‚ green or yellow in color. They can be bitter or sweet depending on the climate of the area. For apples to grow it has to be on a certain temperature like cool. Apple juice is made from apples. Apples have smooth skin. Apples are used to play
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Initial idea: Offer affordable sports equipment for children Products: − Used (second-hand) products − Surplus equipment from manufacturers and retailers Current situation (December 2007): − Demand has been growing steadily over the last years − The products are distributed to the U.S. customers through a single (and small) warehouse in St. Louis − The warehouse is leased on a year-to-year basis − The current network design‚ in particular the distribution network and warehouse
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time to failure is as long as 1 year but they are very expensive. Each part can cost at least $100‚000. Hence the parts are very costly to hold as inventory. The firm is looking for a supply chain solution that can meet its needs. (a) What is the competitive strategy if you want to service this firm? (b) What supply chain infrastructure and flows do you think would be appropriate to service this customer? You will need to justify your recommendation. (You can surf the internet to get some ideas
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1. Amazon.com‚ Peapod‚ Dell‚ and many furniture manufacturers use push-pull supply chain strategies. Describe how each of these companies takes advantage of the risk-pooling concept. To better understand the strategies used by the three (3) companies and furniture manufacturers‚ the definition of Push or Pull is established below: Push Strategies – when the manufacturer uses its sales force and trade promotion money to induce intermediaries to carry‚ promote‚ and sell the product to end users.
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28/10/13]. Alibaba (2013) Manick Leathers [online] Alibaba. Available from: http://manikle.trustpass.alibaba.com/company_profile.html#top-nav-bar [Accessed 15/11/13]. Antonin (2013) Lead Time In Supply Chain[online] SupplyChainConsultant. Available from: http://en.supply-chain-consultant.eu/10/lead-time-supply-chain/ [Accessed 19/11/13]. BBC (2013) India Profile [online] BBC. Available from: http://www.bbc.co.uk/news/world-south-asia-12557384 [Accessed 5/11/13] BBC (2013) China Profile [online] BBC
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