Strategic Management and IHRM Ashly Pinnington Contents 1 Introduction: value creation through strategic management 2 Major stakeholders 3 Strategic management 4 Three perspectives on strategy implementation: strategic management‚ international strategy and national competitiveness 5 Strategy viewed from two perspectives based on people: project management and organizational behaviour 6 The rise of international HRM and strategic HRM 7 IHRM challenges 8 Summary and conclusions
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References: Small becomes Giant. 2013. Unilever ’s global strategy. [online] Available at: http://smallbecomesgiant.wordpress.com/2013/04/04/unilevers-global-strategy/ [Accessed: 15 Dec 2013]. Unilever Global. 2013. Our compass strategy | Sustainable living | Unilever Global. [online] Available at: http://www.unilever.com/sustainable-living/ourapproach/ourcompassstrategy/index.aspx [Accessed: 23
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Internationalization strategies. Internationalization refers to the channel in which an organization can gain access into a new market. This paper will focus on the various internationalization strategies that a firm can use to diversify its products and services. Licensing Licensing is whereby an organization charges a fee or royalty as a result of using its technology‚ brand or expertise (Friesner 2014). Licensing therefore involves giving a foreign organization the right to create a product in
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Marketing Strategy Marketing Strategies Implemented by Corporations 1. Strategies based on Market Dominance – In this scheme‚ the companies are classified based on their market share of dominance of an industry. Typically there are four types of market dominance strategies: Leader Challenger Follower Nicher 2. Porter generic strategies – strategy on dimensions of strategic scope and strategic strength. Strategic scope refers to
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Diversification strategies are strategies used by companies to try to increase profitability through greater sales volumes obtained by new products and/or services. Amazon.com has diversified quite a bit since its conception in 1995. Starting out as an online bookstore‚ and evolving into a one stop e-shopping hub where millions of people shop for a variety of different items over the internet. Amazon.com today is one of the largest online retailers in the world. However‚ when companies try diversification
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Task 01 In this case of strategy formulation for a selected organization‚ I have selected Vodafone Group PLC which is the world ’s leading mobile telecommunications company‚ with a significant presence in Europe‚ the Middle East‚ Africa‚ Asia Pacific and the United States through the Company ’s subsidiary undertakings‚ joint ventures‚ associated undertakings and investments. At 30 June 2010‚ based on the registered customers of mobile telecommunications ventures in which it had ownership interests
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Study B: Southwest Airlines Strategy (Captain Marvel) The Success of the Southwest Airlines Strategy Whiteboard • “How successful has Southwest’s strategy been?” o Southwest market cap > total of all other airlines § By being UNIQUE! Notes • • Southwest has been the only consistently profitable airline since deregulation‚ and it has implemented none of the standard tactics. If the answer to its success is not the industry‚ it must be the strategy. Industry Analysis Case B
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2012 Strategic Management - Questions 1. What are the key success factors for competing in the online restaurant booking industry ? 2. What are the fundamental aspects of Eat2Eat ’s strategy ? Which of the 5 generic strategies do you believe Eat2Eat is pursuing ? Has the strategy evolved since the company ’s conception ? 3. Perform a SWOT analysis for Eat2Eat. 4. What role have strategic alliances played in Eat2Eat ’s success ? What types of partners are most valuable
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competitors. Ford’s latest pricing strategy is regarding passenger cars to strengthen the brand’s appeal for retail customers. Ford has concentrated on recommending an official list of prices on medium and small cars from August‚ with similar action on Ford’s larger cars and SUV’s to follow in April. Before these prices go into effect‚ Ford will allow dealers to offer special promotions which will help mirror these lower prices in the future. With this pricing strategy‚ Ford is hoping to make ground
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In the article "Generic Strategies"‚ the world-renowned master of competitive strategy‚ Michael Porter‚ pilots the reader through a macro-level guide to the three chief mechanisms that a company can use to achieve that elusive business world goal: Sustainable competitive advantage. Porter exalts that companies are essentially faced with a mutually exclusive decision in terms of broad level strategy. Deciding between more than one broad or generic strategy significantly increases the risk that the
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