| UNIVERSITI TUNKU ABDUL RAHMAN (UTAR)FACULTY OF BUSINESS AND FINANCE (FBF) /FACULTY OF ACCOUNTANCY AND MANAGEMENT (FAM) | Unit Plan 1. | Unit Code &Unit Title: | UBTM1013 / UKTM1013 Principles of Marketing | 2. | Course of Study: | Bachelor of Marketing (Hons)Bachelor of Economics (Hons) Financial EconomicsBachelor of Business Administration (Hons)Bachelor of Business Administration (Hons) Banking and Finance Bachelor of Commerce (Hons) Accounting Bachelor of International
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Appendix Appendix Contents Table 1. Computed values for Demand 41 Figure 1. Graph for Demand 42 Table 2. Moving Average Technique 43 Table 3. Linear Regression Analysis 43 Table 4. Naive Method 44 Table 5. Exponential Smoothing 44 Table 6. Computed values for Supply 45 Figure 2. Graph for Supply 46 Table 7. Computed Values for Demand - Supply Gap 47 Figure 3. Graph for Demand-Supply Gap 48 Table 1. Computed values for Demand Product Life Cycle Stage | Year | Population
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MARKETING AND E-COMMERCE INDEX Student number B60/12-13 BUSINESS INFORMATION 2 E-MARKETING PLAN WEBSITE PRESENCE E-MAIL MARKETING ONLINE PR ONLINE ADVERTISING SEO & SEM BLOG MARKETING SOCIAL MEDIA MARKETING MOBILE MARKETING MULTIMEDIA MARKETING 4 5 6 7 8 9 10 11 12 APPENDIX APPENDIX GLOSSARY PLATFORMS AND TOOLS REFERENCES 13 23 25 26 1/27 MARKETING AND E-COMMERCE Student number B60/12-13 BUSINESS INFORMATION IDEA This project is based in a business that is still
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Page 3 Marketing Environment Industry Review Page 3 Customer Analysis Page 4 Competitor Analysis Page 5 SWOT Page 6 Targeting‚ Positioning and Objectives Market Segment Page 7 Marketing Objectives Page 7 Product Differentiation Page 7 Final Marketing Programme Product Page 8 Price Page 8 Place Page 9 Promotion Page 9 References Appendix I
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Domino’s Pizza Marketing Plan I. Executive Summary Domino’s Pizza’s strong financial performance during 2006 and into 2007 has given the company a significant amount of flexibility and freedom given the increased revenues and earnings in defining its strategies for the future. For continued growth however Dominos has to reduce customer churn‚ drive up same-store sales‚ continually reinforce and strengthen their brand‚ capitalize on the sociocultural shifts occurring in the United States and
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suppliers of fast-moving consumer goods. Besides having a significant global presence‚ Their Lipton brand is a leader in the international market. This report contains and explains the major variable components‚ which are essential in the process of marketing. It will give an in depth analysis of the tea market. It will also give a comprehensible picture of the internal and the external factors involved that encircle the Tea Product. Lipton Herbal Tea Ingredients Holy Thistle –has been used medicinally
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Quoting‚ Summarizing and Paraphrasing Mayra Cevallos COM/220 Research Writing 2/23/13 Amy Zalimas Associate Level Material Appendix J Quoting‚ Summarizing‚ and Paraphrasing Sources  Answer the following questions in 150 to 200 words: How do you determine which information is noteworthy? I researched the article to make sure it was peer reviewed. I only tend research for material‚ books‚ articles that are from the University library which I know has credible information. I look
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Associate Level Material Appendix A Final Project Overview and Timeline Final Project Overview Your final project provides you with the opportunity to apply formal analysis and evaluation skills developed in past weeks. In addition‚ you engage in research regarding iconography or symbolism. Researching your theme and selecting works builds appreciation for art and critical thinking skills. The format for each of your 10 selected works of art in your final project must be the following:
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* ------------------------------------------------- * ------------------------------------------------- Executive Summary * ------------------------------------------------- As the marketing team for AY‚ we have developed an effective marketing strategy that has led to our current lead in stock market price and overall revenues. Our current phased strategy of capturing three market segments with three distinct products will extend our market dominance and provide long term stability through
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Marketing plan What’s a Marketing plan ? ← Written statement of marketing objectives‚ strategies‚ and activities to be followed ← The Marketing Plan is a tool that can: ◦ Assist an entrepreneur/organization in monitoring critical short-term goals and objectives‚ ◦ Alert the entrepreneur/organization to make necessary changes in those strategies to avoid long-term failure Outline of a Marketing plan ← Situation Analysis ◦ Background of venture
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