SAMSUNG GALAXY TAB 2 Course Name: Marketing Communication Course Code: MKTG1257 Instructor: Melvin Fernando IMC Plan RMIT International University Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: | MKTG1257 | Subject Name: | Marketing Communication | Location where you study: | Saigon South Campus | Title of Assignment: | IMC Plan | File(s) Submitted
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between CSR communication‚ identity‚ image and reputation. 31 8.6 Preliminary conclusion 31 9.1 The perfect identity - Aaker’s brand identity planning model 34 9.2 A framework for CSR communication (SKC) 37 10. Apple inc. – The most admired company in the world (LMP) 41 11. Apple and CSR (SKC) 43 11.1 Apple’s current CSR situation 43 12. Apple’s brand identity (LMP) 49 12.1 Apple’s mission statement 49 12.2 Brand-as-product 50 12.3 Brand-as-organisation 52 12.4 Brand-as-person 53 12
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Apple Inc.‚ 2008 Case Analysis 1. What were Apple’s competitive advantages? The PC (personal computer) industry is fairly competitive‚ making it important for a company like Apple Inc. to stand out among its rivals. Although all computers are not created equally and each model can have vast differences‚ it is sometimes difficult for the end user to differentiate between brands. One competitive advantage for Apple is that Macs are known to be different than all other
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one move Apple made that saw the stumble of Sony. Samsung on the other hand are a prime example of continuity. They set the benchmark it every single home appliance there is to offer i.e. phones‚ tablets‚ television‚ computers‚ dishwashers and laundry appliances. Considering Samsung chooses not to have ‘the one’ area of expertise to strictly focus on‚ all of Samsung products are considered world class. While companies like Sony use a somewhat narrow focus to their advantage‚ Samsung takes a different
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Q1. Samsung Electronics strategy has successfully achieved both low-cost advantages and differentiated products. Samsung is able to achieve and maintain its low cost position due to various factors. Samsung has always emphasized on process and production efficiency. The company places all its fab lines and R&D facility at a single site‚ so that engineers from various departments can come together to resolve any process or design issues as soon as possible. Benefiting from the collocation‚ Samsung
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financial analysis By: andreas ioannides E-mail: TABLE OF CONTENTS. INTRODUCTION. PROCEDURE. FINDINGS. 1.0 INVESTMENT RATIOS - MEASURES OF EFFICIENCY. 1.1 Earnings per Share. 1.2 P/E Ratio or Price / Earnings Ratio 1.3 Dividend Yield. 1.4 Dividend Cover. 2.0 PRIMARY OPERATING RATIOS - MEASURES OF EFFICIENCY. 2.1 Return on Capital Employed 2.2 Debtors Turnover
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FINC 6001 Assignment 1 According to the NPV analysis‚ if the predicted cash flow is correct‚ opening the sixth restaurant could bring limited profit to the company. From where the investors sit‚ Lisa and Mark might reject the project. They could compare with other investment opportunities by NPV method. Meanwhile sensitivity analysis would be used for offering more information to explain the project. Due to the different data in year 1 and the rest of years‚ I separated the sensitivity calculation
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11/16/2009 MRK526MT CASE ANALYSIS-NATUREVIEW FARM SUBMITTED TO DONNA GEARY | BY MAHMOUD ISSA TABLE OF CONTENT EXECUTIVE SUMMERY THE PROBLEM CHANNEL ANALYSES SITUATION ANALYSES FINANCIAL ANALYSES ORGANIZATIONAL OBJECTIVES ALTERNATIVES/ OPTIONS RECOMMENDATION IMPLEMENTATION PLAN BIBLIOGRAPGHY PAGE 3 4‚5 6‚7 7‚8 9 9 10-16 17 18 19 2 Executive Summery The Problem Natureviews main problem is that they have to make strategic marketing decisions to grow revenues to $20‚000‚000 from
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Apple IFE Matrix Analysis It was pretty surprising to me to find that all the different groups came up with fairly similar ratings in their IFE matrix for Apple Inc. My group‚ management‚ had the second highest rating at a 2.78 and I felt that we were fairly critical of the different strengths and weaknesses for the company. The groups that pertained to a more financial aspect like finance and accounting seemed to have lower scores‚ which were not as far above the average for utilization of resources
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Q. What was Samsung Electronics target‚ how did it change and what is a best way for it to change in the future with the changing external environment? When Samsung Electronics started out by purchasing the first wafer production in Korea called the Korea Semiconductor Company. Kun hee Lee saw the potential in the semiconductor industry‚ and the investment will offer higher offer higher growth rates. Since the company was relying on labor-intensive assembly lines‚ importing semiconductors and
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