Visi Pramudia http://visipramudia.wordpress.com/ BLUE OCEAN STRATEGY Authors: W. Chan Kim – Renee Mauborgne How to Create Uncontested Market Space and Make the Competition Irrelevant Visi Pramudia http://visipramudia.wordpress.com/ I. THE STRATEGY Visi Pramudia http://visipramudia.wordpress.com/ New Market Space known market space RED OCEAN Represent all the industries in existence today BLUE OCEAN Denote all the industries not in existence today space Circus Industry
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Critical discussion of “How Strategy shapes Structure” of Kim C.W and Mauborgne M. Apart from the conventional way of thinking‚ planning and acting in the context of forming structuralist strategies‚ the authors have portrayed a comparative analysis between the latter and reconstructionist strategies which actually shift from either low cost or differentiation dilemma to both cost and differentiation management. In turbulent times‚ strategy overall should be adaptive and flexible or - as frequently
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LEONEE A. VILUAN BSMA - 4 RED OCEAN STRATEGY The red ocean represents the existing market space. Companies in red oceans most often pursuecompetitive-based strategies‚ aiming to get a bigger share of the market from their competitors - thus the bloody competition - red ocean metaphor. This approach is called the structuralist view of strategy‚ meaning that companies adapt their behavior (strategy) to the existing industry ’s conditions. However‚ this approach is limited. Due to globalization
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2. On Competition – The Five Forces & The Blue Ocean a. We have said that competition forces society to be better by providing superior value. Identify and discuss your team company’s competitive advantage and core competency – in essence‚ the magic sauce that makes the company stay in the game. Generally‚ competitive advantage is defined as an advantage that a company has over its rivals‚ allowing it to generate greater sales or margins and sustain more consumers than
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generic strategies for achieving above average performance in an industry: cost leadership‚ differentiation‚ and focus. In cost leadership‚ a firm sets out to become the low cost producer in its industry for a given level of quality. The firms sells its products either at average industry prices to earn a profit higher than that of rivals‚ or below the average industry prices to gain market share. The cost leadership strategy usually targets a broad market In a differentiation strategy a firm
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1. Ethical behaviour (20 marks) a. Discuss ethical issues that impact on Cirque du Soleil as an organisation. Your discussion must consider at least TWO conflicting viewpoints on ethical behaviour. The Organisational structure of Cirque du Soleil is based on recognizing the value of the performers. The artists are recognised as representing the value of the Company. They ensure that the organizations values are reflected in all its business and management decisions. Cirque
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Japanese ones‚ most of the Chinese manufacturers were also able to make them. The lack of product differentiation encouraged Zongshen to follow a low price strategy. However‚ after Zuo Zongshen the chairman and CEO of the company read the “Blue Ocean Strategy”‚ he figured out the company should not only be selling low margin products on “red ocean” markets. Zuo Zongshen therefore made the decision to stop the launching of Japanese-like low quality motorcycles and to develop a whole new motorcycle‚ thus
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Federica Galfo M38/000789 Stefano La Cognata M38/000799 Tetyana Koptyayeva M38/000695 BLUE OCEAN STRATEGY Chan Kim and Renée Mauborgne “ Blue Ocean strategy” “How to create uncontested market and make competition irrelevant” BLUE OCEANS = unknown market spaces with few competitors Blue Ocean strategy VALUE INNOVATION (Differentiation) = Search for “Blue Oceans” • Exploring non customer groups • Challenging the industry’s strategic logic FOUR ACTIONS FRAMEWORK Key questions a company should
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------------------------------------------------- Case Introduction and Challenges ------------------------------------------------- Chongqing‚ a city in central southwestern China‚ had a heritage in heavy manufacturing‚ as it was one of the centers of the Chinese defense industry‚ especially for vehicles. In 1980s‚ when the Cold War slowed‚ the central government wanted to reduce defense expenditure and asked some of the state owned enterprises (SOEs) to begin manufacturing civilian products
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their own magazine Redbulltin into the US with a 4.8 global distribution https://www.youtube.com/watch?v= WQbHRVOfcM Days of my youth + Red bull Red bull sells drinks instead of ads Thy are an exception of the rule. Blue ocean vs. red ocean strategy Red bull Media house created its own market and therefore competitors .E.g: ( burger king and American express.) The brand has engaged its core male 18-to-34 $471 million in U.S. sales in 2011‚ an increase of 11.9% from 2010
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