Marketing Strategy Case Analysis – Apple Inc. Content Introduction -----------------------------------------------------------3 SWOT analysis -------------------------------------------------------4 Question 1 -------------------------------------------------------------6 Question 2 -------------------------------------------------------------7 Question 3 ------------------------------------------------------------10 Recommendation ---------------------------------------------------12
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RESEARCH‚ GURGAON STRATEGIC MANAGEMENT PROJECT REPORT STRATEGY MANAGEMENT AT APPLE‚ INC. 1. 2. 3. 4. 5. PRESENTED BY: Group 11 Kapil Bhati (19) Kumar Rathnam (21) N Praveen Kumar (29) Nikhil Yadav (30) Sharath Babu (46) Date: April 3‚ 2012 Contents 1. 2. INTRODUCTION .................................................................................................................. 3 APPLE: BRIEF HISTORY .......................................................................
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Logos: Apple A very common sight for many people: The Apple logo. In the diagram on the separate sheet‚ we see how they used Fibonacci to make an aesthetically pleasing picture. The logo looks nice because of its rounded‚ almost spherical shape. Some would argue that it is perfect whereas others find it boring. Over the years the colours have changed from the rainbow stripes of 1976 to the monochrome of 1998. It had changed to be monochrome to look more professional as opposed to childish. It
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Apple SWOT Apple’s Strengths * ITunes Online Store is an excellent source of revenue derived from sales of music and applications for Apple’s iPhone‚ IPad and iPod touch devices. * Excellent brand loyalty by its customers. Many own multiple products (Mac‚ iPhone‚ etc.) * No debt‚ excellent cash flow. $13bn Net Income in most recent quarter. (Dec 2011). * Excellent Research & Development division that is able to deliver (premium) products that customers will stand in line to buy
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The External Environment affects the internal operations of all businesses. What’s happening in the world of politics‚ economics‚ socially and technologically impacts how a business has to act in order to survive. External elements that affect the inner working of a business are known as PEST factors. ‘PEST’ is an acronym for Political‚ Economic‚ Social and Technological. Politics may affect the ability of a business to achieve its aims and objectives and changes in laws may mean a company has
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Why was Dubinsky initially successful? Her first 3 years at apple from July 1981 through the fall of 1984 was ones continuous success with increasing authority and recognition. She refined and formalized the apple product distribution policy. She exactly understood apple situation in market and create a marketing execution funnel that Apple Company didn’t have this system before. She and her group took all apple products from their respective manufacturing sites to the dealers. They
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behaviors of others. As such‚ being an effective team requires positive cooperation and communication among the team members in order to achieve success. By examining different ways that teams work and different examples of how companies achieve success‚ one begins to see that there are multiple paths to success. Google Incorporated and Apple Incorporated are both leading companies in their industries. Apple is known for its extraordinarily innovative and exclusive products. They have an incredibly
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The world is an apple Can one man’s world revolve in an apple? Can all his flaws be magnified a million times beyond the naked eyes? Can he see his mistakes no matter how he avoid confronting his own conscience? Alberto Florentino did just that. One of the stories written by a Filipino author‚ "The World is an Apple"‚ has reached the conscience of even an ordinary man whose willpower to view life is anchored mainly on a three-square round meals a day. Alberto Florentino managed to tap the inner
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The Apple of Discord "The Apple of Discord‚" also known as "The Golden Apple‚" is a Greek Mythology tale that involved three Goddesses. The three Goddesses included: "Aphrodite" who is noted to have rose up from the foam on the ocean in Babylonian/Sumerian. Aphrodite was worshiped as the Goddess of love and beauty. "Aphros" is the Greek word for "sea foam." Aphrodite had powers associated with fertility and growth/harvesting of crops‚ war‚ and descent to the underworld‚ birth/life/love/death
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COMPANY APPLE COMPUTERS INC. An overview of Apple computer Inc. Some may not see it as necessary but I have included it so the reader can gain a better understanding of this project. Who are they? A Silicon Valley computer company Based in Cupertino‚ California and founded April 1st 1976 Famous for helping the personal computer revolution to commence Known worldwide for the success of their hardware including the iPod and the iMac. O ne of the main reasons that I have chosen
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