Bholanath Dutta‚ CRM in Financial Services Marketing‚ Journal of Marketing Mastermind‚ Sept 2008. Davids M (1999)‚ How to Avoid the 10 Biggest Mistakes in CRM‚ Journal of Business Strategy‚ Nov-Dec 1999‚ pp22-26. Day GS (2000)‚ Managing Market Relationship‚ Journal of the Academy of Marketing Science Vol. 28 (1)‚ pp – 24-30. Ed Thompson et al (2005)‚ Organisations are beginning to think about CRM again‚ Management update‚ November‚ 2005. Kimberly‚ C et al (2005)‚ CRM Marketing Strategies and Technologies
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A Project Report On “CRM practices in Retail Sector” Submitted to: Prof. Sushil Chaurasia Tolani Institute of Management Studies Submitted by: Neha Das Retail sector is one of India’s fastest growing sectors with a 5% compounded annual growth rate. Retail is India’s largest industry. It accounts for over 10% of the India’s GDP and around 8% of the employment. Driven by changing lifestyles‚ strong income growth and favorable demographic patterns‚ Indian retail is
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crazy over Cebu Pacific Airline’s "You say Dubai‚ I say Hello" advertisement. Who doesn’t love cheap airfares? I was so overjoyed! I told everyone at work about it‚ shared the ad on my Facebook Timeline and I even sent a message to my mom! – See more at: http://www.ladyandhersweetescapes.com/2013/04/cebu-pacific-you-say-dubai-i-say-hello.html#sthash.gbsJvnRM.dpuf I just love the slogan of Cebu Pacific – ‘It’s time everyone flies!’ And rightly so. I am very pleased that Cebu Pacific has joined the
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Introduction to e-CRM • What is e-CRM? It’s a collection of tools that enables you to meet and exceed customer expectations. How? By identifying buying trends‚ simplifying online transactions‚ and creating better understanding of your customers. • e-CRM is based on customer information that personalizes interactions and simplifies the closing of transactions. e-CRM also helps you reach your customers at the right time and at the right place by helping you identify their needs and expectations.
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FIND OUT EXISITING MOTIVATIONAL STRATEGIES IN THE WORKPLACE 2. IDENTIFY MOTIVATIONAL STRATEGIES THAT ARE APPLICABLE IN YOUR WORKPLACE NAME AKINWALE BABATUNDE AYORINDE 29TH JUNE 2012 EXISTING MOTIVATIONAL STRATEGIES IN THE WORK PLACE Effective motivational strategies have a tremendous impact on productivity in the workplace. An engaged and motivated workforce can make the difference between a successful
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Abstract The purpose of this report is to provide an understanding about Customer Relationship Management (CRM) and the reason why it is considered as an evolutionary breakthrough in today’s business world. To add further‚ this covers the importance of customer relationship management with respect to customer service and loyalty which results in profitability to a company in the long run. It also explains the development of the company’s vision to increase profits with the help of technology‚ people
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CRM EXAM REVIEW Q1 1.1 The definition of CRM The systematic combination of people ‚processes and technology that is designed to enable an enterprise to find ‚acquire‚and retain customers 1.2 Globalization Extensive competitors Widespread usage in internet Record the customers information in 360 view Q 2 2.1 Mass Marketing vs Relationship Marketing Mass Marketing: is a market coverage strategy in which a firm decides to ignore market segment differences and go after the whole market
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Education & Work Standards Lesson Planning Guide Justifying Student’s Career Choice Strand #13.1: Career Awareness and Preparation CEW Standard #13.1.11E: Justify the selection of a career. Approximate Time: Two 45-minute periods. Prerequisite Skills Reading‚ Writing‚ Speaking and Listening* 1.4.11 Types of Writing C. Write persuasive pieces. Mathematics* None Science and Technology* None Career Education and Work* None
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Quality Of Work-Life Strategies: A Conceptual Perspective Of Management Introduction: Quality of work life is a dynamic multidimensional construct that includes concepts such as job security‚ reward systems‚ training and career advancement opportunities‚ and participitation in decision making. Quality of work life and its significance in organizations have been debated and experimented with for decades. Today‚ most traditional organizations in India in particular view QWL as important‚ but
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adopted a customer-oriented approach as their key strategy for improved business. This includes factors like increased loyalty of the customers‚ innovation in creation of new products‚ use of technology to maintain customer information and the importance of strategic alliances with other businesses. Findings Customer Relationship management is an integral part of the marketing strategy in every organisation. Every department of the organisation works in a cumulative way to add value to the customer
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