Competencies a. Strengths b. Weaknesses c. Opportunities d. Threats VIII. Business Life Cycle IX. Marketing Goals X. Strategies and Implementation XI. Conclusions and Recommendations Executive Summary Nike is a worldwide powerhouse in the athletic shoe and apparel industry. Nike’s short‚ but yet effective mission statement is characteristic of such success. Nike paints a picture of their company for the world to see their‚ "inspiration and innovation"‚ as well as their "commitment to serve everyone
Premium Athletic shoe Nike, Inc.
Cultural Audit Today a shoe is more than something to protect and keep one’s feet warm‚ it is a fashion statement‚ an athletic enhancer‚ rebellion‚ status‚ and the ins and outs of coolness. Shoes‚ mainly athletic shoes have changed drastically throughout the years. From weight‚ size‚ look‚ and comfort ability‚ Nike has been the leading footwear company to develop and lead such a growing industry. Peter Hitchcock‚ the author of Oscillate Wildly‚ wrote‚ “The shoe is magical‚ within both the
Premium Nike, Inc. Athletic shoe
depicted with wings‚ giving rise to her designation “Winged Victory”. Bowerman invented a grooved pattern on the sole inside of a waffle iron. The waffle-type grooved pattern helped athletes grip the running track and were lighter than traditional athletic shoes. A Portland State University student designed Nike’s ‘swoosh’ logo in 1971 for a mere $35. The logo went through four iterations until it reached the solo swoosh it is today. The slogan “Just Do It”‚ created in 1988‚ was inspired by serial
Premium Nike, Inc. Athletic shoe
brand since 1984. In 2003‚ its worldwide sales were about $3.5 billion. It is a number two brand in the athletic shoe market in U.S.‚ however‚ the industry in growth rate is decreasing (Zerio 2005). In this paper‚ I would like to present the best way for Reebok to market their products in such industry situation. The Problem Statement Considering the changing urban culture and the athletic shoes market‚ determine the best way for Reebok to approach the marketing of its products to the urban market
Premium Athletic shoe Reebok Marketing
with the strengths‚ weaknesses‚ opportunities‚ and threats concerning adidas ’ acquisition of Reebok help convey the following arguments. Arguments Nike ’s Current Position o Strong brand recognition o Top endorsers o Global leader in athletic shoe market adidas-Reebok Strengths o Complementary global strengths o Complementary brand identities and market segments o Shared R&D‚ patents‚ and technology adidas-Reebok
Premium Adidas Reebok Athletic shoe
Market segmentation of the Nike company Demographic Segmentation Demography segmentation they include age‚ race‚ family income‚ and education level‚ among others.Besides‚ it was observed that the majority of the respondents consist of professional from various fields like engineers‚ software professionals‚ working executive etc. who effective form 38% of our database. While 36% were students from various fields. Others constitute designers and athletes etc. the further study is carried on the buying
Premium Athletic shoe Nike, Inc.
Best v Worst Brands From the statistics gathered from the research group and the surveys‚ we have concluded that Nike is the best brand and the Reebok is considered to be the worse brand. For the consumers‚ it was not the feel or the style of the shoe that was the reasoning for the dislike in the product‚ it was the lack of promotions and the lack of competition it gave the marketing giant known as Nike. Many felt that they never knew when new Reebok products were being released and they were not
Premium Athletic shoe Marketing Reebok
Another important factor in economy is the maturing market in athletic shoes. There is also a growing adverse demographic change in the marketplace brought about by the sweatshop expose that Nike has not overcome yet. Effects to Nike’s growth are also affected not only by domestic economy but also by the international economy. The continued weak Euro and Asian recession could potentially hurt Nikes international sales and growth. Nike’s extreme sports product line is seen as inferior quality
Premium Advertising Athletic shoe Nike, Inc.
Competitor Analysis 6 SWOT analysis 8 Five forces model 9 Nike Case Summary Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is the world ’s leading supplier of athletic shoes and apparel‚ and a major manufacturer of sports equipment. They have a market share in the United States exceeding 40%. Nike also distributes its products outside the US. In 140 countries‚ Nike sells products through independent retailers
Premium Athletic shoe Nike, Inc. Marketing
Entrepreneur Biography: Philip Hampson Knight “Just Do It” Submitted on: Tuesday Oct 2 2011 Submitted by: Kakoose Guna Industry: The sports apparel and equipment industry is growing rapidly and is estimated to be worth over $126 billion by the year 2015 according to Global Industry Analysts. This industry has a growing market because people are becoming more health conscious. Thus‚ Sports apparel and equipment are in demand‚ which leads to a very highly competitive market
Premium Nike, Inc. Athletic shoe Reebok