Sports Development in India The history of sports in India dates back to the Vedic era. Physical culture in ancient India was fed by a powerful fuel: religious rights. There were some well-defined values like the mantra in the Atharva-Veda‚ saying‚ "Duty is in my right hand and the fruits of victory in my left". In terms of an ideal‚ these words hold the same sentiments as the traditional Olympic oath: "For the Honor of my Country and the Glory of Sport." Today sports are considered integral
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As an avid sports fan‚ there is nothing more exciting than going to a sporting event of my favorite team. To be surrounded by other sports fans who are rooting for the same team as you brings a sense of togetherness. The feeling of "this is our team" and "if they win I win" brings all sports fans together. However‚ even with this togetherness bond between sports fans‚ they can be classified into four distinct categories. The first category and the most common is the casual sports fan. The casual
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ADVERTISING IN SPORTS The main purpose of advertising is to sell a product or service to the consumer market. Advertising uses many different types of appeal and a number of media to achieve a variety of goals. Advertising is the most effective means to get the word out about products‚ services‚ events‚ charities‚ and just about anything else that one can think of. Where would sports be today without advertising? Advertising in sports has helped the sports world grow into one of the most
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Dental injury rate during sporting events has been found to be significantly decreased with appropriate mouthguard usage according to a study done by Knapik et al. (2007). Mouthguard usage dates back to the early 1920’s when boxing became the first sport to mandate the use of mouthguards in consequence to the rise in dental injuries (Knapik et al. 2007). Due to the amount of dental injuries induced from sporting events‚ the American Dental Association (ADA) mandated the use of mouthguards specifically
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Hooliganism in sports INTRODUCTION Sport related violence or hooliganism is a large problem in many countries‚ numerous incidents in eg. Italy‚ France‚ Greece and etc have ended in severe injuries and deaths. The word hooliganism and hooligan is associated with violence in sports particularly from 1970s in UK with the game of football. The term hooliganism means wilful and malicious destruction of the property of others the phenomenon‚ however‚ long preceded the modern term; for example‚
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In today’s era of modernisation‚ ’sports’ have become a popular topic of discussion around the globe especially among youngsters. The government‚ society and even NGO’s are implementing many new ways to cultivate sports for all. They have always been trying to improve the sports in their country. This is especially to bring up the name of the nation in international events such as the Olympics‚ World Cups and so on. Sports is an important ingredient for a healthy lifestyle. The question that arises
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Media 1. One of the paradoxes associated with the media coverage of sports is that the media open up new opportunities for spectators to view sports‚ but they also limit and define the experiences of spectators. Explain how the media can do both of these things simultaneously. Many people would agree that they would rather go to a sporting event rather then watching it on television. But on the other hand some would prefer to stay in the comfort of their own home. In the past decade
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organise an event (320) The purpose and benefits of planning an event are to ensure the event runs smoothly and to plan. In doing so you can ensure that time and cost are used effectively by all the people involved in the event by communicating to those involved throughout the planning stage. When planning an event I ensure I start the planning well in advance so that I have the opportunity to be thorough thus ensuring the event runs smoothly and to plan. The role of the event organiser is
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Sport Marketing The notion of "marketing myopia" has haunted marketers since Theodore Levitt published his famous article "Marketing Myopia" in Harvard Business Review in 1960. Levitt argues that companies which narrowly focus on the product to the detriment of customer requirements (i.e.‚ dispensing with the marketing concept) suffer from marketing myopia. Myopia or shortsightedness is often apparent within organizations. Several types of marketing myopia can be identified including classic
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Sports in the 1920s Sports went through many changes in the time period known as the "Roaring Twenties." Some sports were just starting out; others were broadening their horizons‚ while others were simply becoming more popular. New heroes were emerging in sports‚ new teams‚ and even new leagues. Although there were many greats in the 1920s‚ without a doubt‚ George "Babe" Ruth was the first and most famous out of all the heroes presented in this time. Ruth changed the whole game of baseball. Ruth
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