PEPSI BLUE CASE STUDY: THE CHALLENGES INHERENT IN EXECUTING A GLOBAL RE-BRANDING CAMPAIGN During the 1990s‚ PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales and market share gap between itself and its primary competitor‚ Coca-Cola. In 1993‚ Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. Crystal
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will be used rather extensively. o Situation 6: the board of directors has decided to raise significant amount of debt to finance the construction of the new manufacturing plant for the Solar-Electro division. This would draw more attention in regards to the financial statements. • Likelihood of financial difficulties o The solar
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Case study -4 MANAGERIAL FINANCE –BUS503 Professor : Rob Shah‚ MBA‚ CPA‚ CMA Course Dates : 01/12 – 03/08 Name : NAVEEN XAVIER Abstract The purpose of this paper is to summarize the Case Study The MBA Decision. This case discusses the Exotic Cuisines Employee stock options. The purpose of this paper is to Exotic Cuisines Employee stock options and make the decision that is going to be the most fiscally responsible in the long run. This decision will be achieved by answering the
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Strategic Capacity Planning Several factors are taken into consideration for strategic capacity planning. Because Riordan Manufacturing produces plastic injection molding to create innovative plastic designs capacity planning is viewed in three time durations. First is long range‚ which means greater than one year and include buildings‚ equipment or facilities. Second‚ is intermediate range‚ which involves monthly or quarterly plans for the next 6 to 18 months. On this level capacity can vary
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Case Study 4 2) What forces are driving changes in the movie rental industry and are the combined impacts of these driving forces likely to be favorable or unfavorable in term of their effects on competitive intensity and future industry profitability? The forces driving the changes in the movie rental industry can be boiled down to the booms we have seen in technology. The cost of HDTV’s has been dropping and has now become more practical for each person to obtain. This leads to the desire to
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Jet Blue Case Part 1 Analysis: Financial Analysis- JetBlue‚ despite the hard times facing the airline industry‚ is doing well in comparison to its competitors. It is a much smaller company earning as much as $18 million less than its competitors in operating revenues (American had the most at 20‚657 million and JetBlue had 1‚701 million). However‚ with that being said‚ it is the only leading airline to show an operating profit besides Southwest. Does this mean JetBlue was successful?
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S & S Air: Case Study: S & S Air’s Mortgage 3001-3 FNCE Financial Management Week 4 William Jones October 9th‚ 2012 Case Study: S & S Air’s Mortgage Background: S&S Air manufactures light aircraft. The owners of S & S Air‚ Mark Sexton and Todd Story‚ were impressed by the work Chris had done on financial planning. By using Chris’s analysis and looking at the demand for light aircraft‚ they decided that their existing fabrication equipment was sufficient‚ but that it was
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Case Study Jet Blue INDUSTRY The airline industry has seen many changes and problems over the last ten years. Some of these issues were because of the economy and others were simply because of competition and the need for your company to adapt with others. The airline industry in 2006 only had two types of competitors and if you could became a leader in one of them you would see your profits vastly rise. The difficulty in become one of these leaders was that the industry is very tough. Every move
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Feb. 15‚ 2015 Pepsi Blue Yanran YAN Pepsi Blue Case Analysis I. Strategic Situation In 1995‚ Pepsi-‐Cola International (PCI) headquarter planned to carry out a $500 million global brand identity and logo plan‚ also known as Project Blue. The plan failed to get support from regional executives. The better way to carry out a
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The Blue Spider Project Case Study Questions Question 1. If you were Gary Anderson‚ would you have accepted this position after the director stated that this project would be his baby all the way? Answer: Yes‚ I will because this is a good chance to help me raise my current position. Before I apply for this position‚ I got MBA degrees before 1995. I have been a production engineer last several years and prepared to be a project manager. Question 2. Do engineers with MBA degrees aspire to high
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