According to William D. Wells (2009) advertising is aimed at motivating and affecting consumers’ behavior in a way that is beneficial to the company or brand being advertised. Consumers are said to pass through a cognitive and affective phase before adopting and showing certain behavior. The first thing marketers should do in order to make an advertisement effective is to attract people’s attention‚ meaning they have to make consumers process the advertising message consciously. If an advertisement
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1.How do you assess political risk? What are its consequences? How can a firm manage political risk? What is micropolitical risk and how does it affect international business? Political risk assessment can be done as simple as conducting an online research yourself‚ or by hiring experts and consultants familiar with the host country. They are able to inform the likelihood of political change and develop possible scenarios for future political conditions. Another form of assessing political risk
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government. Underneath the media that we all so love are the “well-informed” Journalist and the journalism they partake in. I put well-informed in quotes because they are well‚ well-informed but simultaneously not well-informed. Journalist are the ones that go on the hunt for the next big story to inform the public about at a rapid pace. Every day the media spews out news whether it’s current‚ relevant‚ or continuing on a big story‚ the media has to do its job instantaneously because it is such a competitive
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Answer to Question no-1 a) It was observed that the fruits of economic development have been enjoyed by the urban people. They are leading a better life in terms of literacy‚ sanitation‚ health facilities than their counterparts in rural areas. But the rural market is huge potential in India‚ as more than 70% of population lives in rural India. So as per the socio economic condition marketer has to plan differently for the rural market. A rural market can be defined as any market that exists
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generation gap that leads to change in beliefs‚ lifestyle and values. Every generation is known to embody different beliefs. Older generations believe deeply in their culture about how a man is the breadwinner and the woman is the housewife. However‚ in this generation‚ everyone is equal and has the freedom and the rights to do as they wish. The aged generations also believed strongly in religion by worshiping and praying. But‚ the current generation seems to be adapting atheism due to
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terrorized blacks in an attempt to maintain the status quo in terms of economic‚ social‚ and political oppression. Many blacks in the American South lived their daily existence with the threat of being lynched at the whim of Southern white men. Under the pretext of the protection
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2. The demographic transition model seeks to explain the transformation of countries from having high birth and death rates to low birth and death rates. In developed countries this transition began in the eighteenth century and continues today. Less developed countries began the transition later and are still in the midst of earlier stages of the model. Factors driving this transition model in developing country are medical practice‚ technology‚ agricultural productivity and distribution‚ culture
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Detergent. Assume the business operates in market where the nature of competition is described as “monopolistic competition”. o Identify the factors of production (economic resources including natural‚ human and financial resources)‚ and for each factor of production give an example of what might be needed to operate that business; o And explain how that factor could be used to give the business a competitive advantage. Solution: Soft Drinks: A soft drink (also referred to as soda‚ pop‚ soda
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Jack Zhou 11/05/2014 AP European History Mr. Fisher Political and economic problems that leads to the civil war At the turn of the 17 century‚ England‚ like many other European countries started centralizing their government. The country become stable and powerful under Elizabeth’s polique rule. However‚ after her death‚ leaders such as James I and Charles I undo her improvements‚ as they create political and economic problem that eventually lead to the civil war. During and at the
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Transfer Factors of Natural Radionuclides The results of the transfer factors (TF) of 40K‚ 238U and 232Th are presented from table 4.1 – 4.33. The geometric mean and the geometric standard deviation for each table were calculated using equations 2.47 and 2.49. Since the TFs are the ratios of the concentrations in plant and soil respectively‚ the geometric mean is used because it is the most appropriate when calculating the mean of ratios. All the values of the TFs stated below are respectively for
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