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    QCHAPTER 8

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    Chapter 8 PORTFOLIO SELECTION Multiple Choice Questions Building a Portfolio Using Markowitz Principles 1. According to Markowitz‚ rational investors will seek efficient portfolios because these portfolios are optimal based on: a. expected return. b. risk. c. expected return and risk. d. transactions costs. 2. Under the Markowitz model‚ investors: a. are assumed to be risk-seekers. b. are not allowed to use leverage. c. are assumed

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    Chapter 8

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    Measurement and Scaling: Fundamentals and Comparative Scaling Chapter Outline 1) Overview 2) Measurement and Scaling 3) Primary Scales of Measurement i. Nominal Scale ii. Ordinal Scale iii. Interval Scale iv. Ratio Scale 4) A comparison of Scaling Techniques Chapter Outline (cont.) 5) Comparative Scaling Techniques 6) Verbal Protocols 7) International Marketing Research 8) Ethics in Marketing Research MEASUREMENT AND SCALING Measurement: The assignment of numbers or other symbols to characterize

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    Chapter 8

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    Chapter 8 1. Explain what market segmentation is and when to use it. Market segmentation is to aggregate potential buyers into groups that have common needs and will respond similarly to a marketing action. Market segments are the relatively similar groups of potential buyers that result from the market segmentation process. The existence of different market segments has caused firms to use a marketing strategy of product differentiation. This strategy is related to using different marketing

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    Costs and Special Order

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    committed. Measure opportunity cost. 3. Fixed costs will often be irrelevant because they: A. B. C. D. Are fixed in amount. Are the same each time period. Typically do not differ between options. Are not committed. 4. A special order is: A. B. C. D. E. Typically expected. A profitable opportunity to sell a specified quantity of a firm ’s product or service. Typically unexpected. A particularly large customer order. A rush order. 5. Special orders: A. B. C. D. Are frequent. Are infrequent

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    8 Enthymeme

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    Enthymeme   1   Types  of  Categorical  Arguments 1.  Enthymeme  (having  less  than  3  propositions)     2.  Syllogism  (having  3  propositions)   3.  Sorites  (having  more  than  3  propositions)   2   Enthymeme  Definition •  The  incomplete  form  of  argument  having  omitted    premise   or  conclusion.   e.g.    Diamond  is  expensive‚  because  it  is  rare.       •  Enthymeme

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    Aasb 8

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    The adoption of the AASB 8 has encompassed the transformation from a perspective approach to a management approach to segment reporting. Commentators have contended that the approach places favouritism on preparer’s rather than the users‚ in contrast to its predecessor AASB 114. The favouritism is sourced from the discretion that managers are provided with under the AASB 8. The implementation of the management approach under AASB 8 implies that operating segments identified within internal reports

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    Windows 8

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    WINDOWS 8 Introduction: Windows 8 is an operating system produced by Microsoft for use on personal computers‚ including home and business desktops‚ laptops‚ tablets‚ and home theater PCs. Development of this operating system started before the release of its predecessor in 2009. Its existence was first announced in January 2011 at Consumer Electronics Show. During its development and test phases‚ Microsoft released three pre-release versions:

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    Sales and Order System

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    and knowledge of tools‚ machine techniques‚ crafts system method of organization in order to solve a problem‚ achieve a goal or perform a specific function. It can also refer to the collection of such tools‚ machinery‚ modifications arrangements and procedures. Technologies significantly affect human as well as other animal species ability to control and adapt to their natural environment. In terms of Sales and Order system‚ every day you are retrieving the records reconcile your daily sale‚ while

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    Prop 8

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    Samantha Valenzuela Per. 3 ‚ 9/30/12 RULING ON PROPOSISTION 8 California voters voted in Proposition 8‚ on the November 4‚ 2008‚ statewide election. Proposition 8 added a new section to the state Constitution which provides that "Only marriage between a man and a woman is valid or recognized in California." The day after the election‚ three lawsuits challenging Prop. 8 were filed directly in the California Supreme Court. Proposistion 8 states that marriage the same

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    Chapter 8

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    Krystle Johnson 2/17/2013 Chap 8- Segmentation and Targeting Market 1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: Diet Coke‚ Coke Zero‚ Diet Coke Plus‚ Coca-Cola Blak‚ and Full Throttle Blue Demon. What types of demographic segmentation is each product’s marketing most likely to include? Diet Coke (Women who want to lose weight)‚ Coke Zero (Men)‚ Diet Coke Plus (young male)‚ Coca-Cola Blak (Older men)‚ Full Throttle

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