current situation of McDonald’s in Singapore. It is believed that 6 shops were closed last year. According to Nielsen‚ with making up around 50 percent of all advertising spend for whole fast food in Singapore‚ McDonald’s topped list with S$ 6.4 million‚ of which S$2.1 million was spent on a single tactical campaign for its McDelivery service (Smith‚ 2008). Q1: This case study will base on answering the five questions. For the first question‚ an IMC context for McDonald’s will be discussed based
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Credit CARD Act SUMMARY “THE CREDIT CARD ACCOUNTABILITY RESPONSIBILITY AND DISCLOSURE ACT” The CARD Act of 2009 May 19‚ 2009 Prevents Unfair Increases in Interest Rates and Changes in Terms • Prohibits arbitrary interest rate increases and universal default on existing balances; • Requires a credit card issuer who increases a cardholder’s interest rate to periodically review and decrease the rate if indicated by the review; • Prohibits credi
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Bell‚ Rajendran & Theiler: Job stress‚ wellbeing and work-life balance of academics. 25 Job Stress‚ Wellbeing‚ Work-Life Balance and Work-Life Conflict Among Australian Academics Amanda S. Bell (amanda.bell@monash.edu) Faculty of Education‚ Monash University‚ Building 6‚ Clayton Campus‚ Wellington Road‚ Clayton 3168‚ Australia Diana Rajendran (drajendran@swin.edu.au) Faculty of Higher Education‚ Swinburne University of Technology‚ Melba Avenue‚ Lilydale 3140‚ Australia Stephen Theiler
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In the late 1940s‚ Dick and Mac McDonalds were searching for a way to improve their little drive-in restaurant in San Bernardino‚ California. They invented an entirely new concept based upon speed service‚ low prices‚ and big volumes. Word of its success spread quickly and in 1952 they had more than 300 franchising inquires a month from all over the country. McDonald’s is now the largest and best-known foodservice retailer and one of the two best-known and powerful brands in the market. With more
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Credit Card The American Express Essential Credit Card is the latest offering on the market from American Express that has all the trappings expected from Amex without the cost. The card boasts a $0 annual fee and interest rate of 14.99% making it a popular choice for the everyday credit card user who wants to earn points without paying high fees. With a minimum gross income of $40‚000 required to apply and the minimum credit limit set at $2‚000 the American Express Essential Credit Card has burst
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strategy to give customers a new experience and to experiment with products that may become permanent (1). As McDonald’s expands internationally‚ the local products have been created to meet consumer demands in particular markets (1). The way that McDonalds’ implements its business level strategy is through product differentiation‚ such as the company’s response to criticism and the public’s increasing desire for healthier items. They are continuing to develop healthy versions of popular menu items
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at the press releases of the last six months of McDonalds as a company. We also checked their latest annual report. The most remarkable change that McDonalds went through in the last six months was a combination of: change of work method and reorganization. On this 40th anniversary of the first Earth Day‚ McDonald’s is officially launching their “2010 Best of Global Green and 2010 Best of Sustainable Supply”. We think everybody knows that McDonalds has a responsibility to continuously improve their
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The 4Ps At this point the marketing mix is put together. The product life cycle Sales Time Decline Maturity Growth Development Introduction i. Product The important thing to remember when offering menu items to potential customers is that there is a huge amount of choice available to those potential customers with regard to how and where they spend their money. Therefore McDonald’s places considerable emphasis on developing a menu which customers want. Market research establishes exactly
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What is (Just In Time) Inventory Management? It’s an strategy that is aimed at monitoring the inventory process in such a manner as to minimize the costs associated with inventory control and maintenance. Just-in-time inventory process relies on the efficient monitoring of the usage of materials in the production of goods and ordering replacement goods that arrive shortly before they are needed. This simple strategy helps to prevent incurring the costs associated with carrying large inventories
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Since 1955‚ McDonalds has been a driving force to make history. The restaurant has served some of the world’s favorite foods. From drive-thru restaurants to college credits from Hamburg U the restaurant continues their journey to create more history. On this journey McDonalds has made strides to provide eco-friendly restaurants that reflect the sustainability goals (McDonalds.com‚ n.d.). In this initiative the restaurant has focused its attention on going “green” which will be discussed in this paper
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