Communication Plan Mcdonalds
1. What kind of change is this: a cultural change, change of working method, reorganization or a combination? Why do you think so?
We had a look at the press releases of the last six months of McDonalds as a company. We also checked their latest annual report. The most remarkable change that McDonalds went through in the last six months was a combination of: change of work method and reorganization. On this 40th anniversary of the first Earth Day, McDonald's is officially launching their “2010 Best of Global Green and 2010 Best of Sustainable Supply”.
We think everybody knows that McDonalds has a responsibility to continuously improve their environmental performance. They have been improving their environmental performance for over thirty years now. Their environmental responsibility is a multi-faceted effort that stretches from their supply chain to their restaurants. It requires collaboration and information from their franchisees, suppliers and their employees.
Their change “McDonald's 2010 Global Best of Green” is all about successful local innovations that can be shared and applied in other markets across our System. Progress is demonstrated on multiple fronts – energy efficiency, packaging, anti-littering, recycling, logistics, communications, greening the restaurants, greening the workplace, sustainable food and supplier leadership.
We think that this is a change of work method and reorganization, because they changed for good to the usage of only unbleached packaging in 2009 instead of the plastics bags. The whole production of the plastic bags for McDonalds needed to be stopped and the production of the unbleached bags needed to upgrade. It the restaurants the employees needed to start working with the environmental friendly packages instead of the plastic bags.
McDonalds also wanted to reduce their pollution they produce with transporting equipment and activity. LXP, an Armada Supply Chain Solutions company and McDonald’s distribution
We had a look at the press releases of the last six months of McDonalds as a company. We also checked their latest annual report. The most remarkable change that McDonalds went through in the last six months was a combination of: change of work method and reorganization. On this 40th anniversary of the first Earth Day, McDonald's is officially launching their “2010 Best of Global Green and 2010 Best of Sustainable Supply”.
We think everybody knows that McDonalds has a responsibility to continuously improve their environmental performance. They have been improving their environmental performance for over thirty years now. Their environmental responsibility is a multi-faceted effort that stretches from their supply chain to their restaurants. It requires collaboration and information from their franchisees, suppliers and their employees.
Their change “McDonald's 2010 Global Best of Green” is all about successful local innovations that can be shared and applied in other markets across our System. Progress is demonstrated on multiple fronts – energy efficiency, packaging, anti-littering, recycling, logistics, communications, greening the restaurants, greening the workplace, sustainable food and supplier leadership.
We think that this is a change of work method and reorganization, because they changed for good to the usage of only unbleached packaging in 2009 instead of the plastics bags. The whole production of the plastic bags for McDonalds needed to be stopped and the production of the unbleached bags needed to upgrade. It the restaurants the employees needed to start working with the environmental friendly packages instead of the plastic bags.
McDonalds also wanted to reduce their pollution they produce with transporting equipment and activity. LXP, an Armada Supply Chain Solutions company and McDonald’s distribution