* * LO1: Delivering Value to Customers * * The Marketing Philosophy and its Relevance to Corporate Culture * Marketing philosophy: holds that achieving organisational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors. * Takes an outside-in perspective: * Starts with the well-defined market‚ focuses on customer needs‚ coordinates all the marketing
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1.0 Introduction The term “customer loyalty” is indisputably one of the most widely studied subjects by researchers in the world‚ intensively evolving over the years. According to past reviews‚ loyalty has been defined as a repeat purchase that is a result of a preference‚ attitude or market share. However‚ according to Uncles‚ Dowling and Hammond’s (2003) review of literature‚ there is no universally agreed definition (Jacoby and Chestnut‚ 1978; Dick and Basu‚ 1994; Oliver‚ 1999). Therefore‚
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EMOTIONAL INTELLIGENCE. TEACHER AND LEARNER’S BENEFITS. Good teaching and Emotional Intelligence. Teachers and Learners’ positive influences. ‘If a person just follows ‘mind’‚ then he is nothing but ‘machine’‚ If a person just follows ‘heart’‚ then he is just ‘tender’ (child)‚ If a person is able to combine both‚ then he is emotionally intelligent‚ it means he is mentally as well as emotionally strong’. -Sharma and Bindal- Emotions are related to heart while intelligence relates
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Transformation through Business Intelligence Deployments Business intelligence (BI) is a broad category of applications and technologies for gathering‚ storing‚ analyzing‚ and providing access to data to help enterprise users make better business decisions. BI applications include the activities of decision support systems[->0]‚ query[->1]and reporting‚ online analytical processing (OLAP[->2])‚ statistical analysis‚ forecasting‚ and data mining[->3]. Business intelligence applications can be: Mission-critical
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An introduction to Neural .. Ben Krose Networks Patrick van der Smagt Eighth edition November 1996 2 c 1996 The University of Amsterdam. Permission is granted to distribute single copies of this book for non-commercial use‚ as long as it is distributed as a whole in its original form‚ and the names of the authors and the University of Amsterdam are mentioned. Permission is also granted to use this book for non-commercial courses‚ provided the authors are noti ed of this
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Management Information Systems MANAGING THE DIGITAL FIRM‚ 12TH EDITION Chapter 6 FOUNDATIONS OF BUSINESS INTELLIGENCE: DATABASES AND INFORMATION MANAGEMENT Management Information Systems CHAPTER 6: FOUNDATIONS OF BUSINESS INTELLIGENCE: DATABASES AND INFORMATION MANAGEMENT RR Donnelley Tries to Master Its Data • Problem: Explosive growth created information management challenges. • Solutions: Use MDM to create an enterprise‐wide set of data‚ preventing unnecessary data duplication
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Customer equity is a result of customer relationship management. Customer equity is the total of discounted lifetime values of all of the firms customers. In layman terms‚ the more loyal a customer‚ the more is the customer equity. Firms like McDonalds‚ Apple and Facebook have very high customer equity and that is why they have an amazing and sustainable competitive advantage. Customer Equity is made up of three components. Value Equity‚ Brand Equity and Relationship Equity. Value Equity
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racial and cultural bias in measuring learning ability + Ethical obligations and professional standards are considered. Types of Assessments: Intelligence Testing - Measure intelligence - IQ; the concept of the mental age as a way of reporting a test result. - Identify children who would benefit from educational instruction. - Intelligence tests focus on mental abilities. - Achivement tests focus on academic abilities.Assessing Large Groups- Testing groups of children - norm " Proficiency
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4 2.1The evolution of Customer Loyalty strategy 4 2.2 Benefits of Loyalty 4 2.2.1 Cost savings……………………………………........................................................4 2.2.2 Referrals……………….…………………………………………………………….4 2.2.3 Complain rather than defect…………………………………………………………4 2.2.4 Channel Migration…………………………………………………………………..4 2.2.5 Greater awareness of brand asset……………………………………………….…...4 2.2.6 Turn left rather than right………………………………………………...………….4 2.3 Customer Loyalty approaches……………………………………………
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market‚ customers are playing the leading role and customer satisfaction is one of the important factors affect the development of the companies. Knowing what customers think‚ feel‚ demand and choice preference is crucial for marketers because satisfying customers can means that a company not only gaining a customer but also survival in intense competition. Therefore‚ delighting customers can gain benefit from three aspects: keeping loyal for exist customers‚ attracting potential customers and getting
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