to appeal to consumers: 1. Slogan 2. Repetition 3. Bandwagon 4. Testimonial 5. Expert opinion 6. Appeal to the senses 7. Emotional Persuasion Writing an effective slogan. Give it a rhythm‚ rhyme and ring Highlight a key benefit Explain the company’s commitment Stay honest Keep it short Using Repetition. By repeating the name of the product over and over not only will consumers pay attention to the advertisement but also remember it. Using Bandwagon. Make the consumer have the impression that they
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Exercise 5.10 1. Hasty Generalization- The given sample is not enough to conclude that the senator will lose the election. 2. Sequitur Fallacy- The car might have a noisy engine‚ but it is not enough evidence it creates a lot of pollution. 3. Ad Hominem Fallacy- He’s being late for class has nothing to do with how he gives grade. 4. Logical 5. Equivocation Fallacy- It has two meanings and its confusing. 6. Hasty Generalization- It is wrong to conclude all government workers are lazy depending on
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tradition DEFINITION: Making reference to time honored values or ideals. EX: "Baseball‚ apple pie‚ and Chevrolet." "I’m from Virginia‚ the land of Thomas Jefferson and many of our other forefathers. NAME Bandwagon DEFINITION: Urging everyone to follow the crowd or "get on the bandwagon" EX: "Vote
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------------------------------------------------- Top of Form Week 2 Discussion 2 The U.S. has gone through many transitions in its short history. The pre-Depression were born before 1930. People born in this era as young children saw their family go through very difficult hardships. They are mostly conservative and are typically not concerned about materialistic things but instead concerned about health‚ aging‚ financial‚ and personal security. People born in the Depression era were small
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mislead readers by misrepresenting how fast and easy it is to take off the weight. The four advertisements use various types of propaganda to sell their diet product. The first product‚ QuickTrim uses bandwagon propaganda. In Propaganda Techniques in Today’s Advertising by Gail McClintock‚ bandwagon propaganda is defined as “Advertisers pressure‚ “Everyone’s doing it. Why don’t you?”. The QucikTrim advertisement states; “Stop yo-yo dieting‚ let QuickTrim help you reach your goal. See what 14 days
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AMERICAN IDIOMS - to hear sth. by word of mouth/by the grapewine = jedna paní povídala‚ klepy atd. - to call the shuts in the family = být hlavou rodiny - hen peck husband = podpantoflák - don´t be chicken = nebuď srab - to chicken out = ztratit kuráž - to clound around = dělat něco neužitečného - to cook up = vymylet - to cry over spilled/spilt milk = brečet nad rozlitým mlíkem - to be in the red = she is in debts - to be in the black = to be
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happen everyday‚ even if they are not noticed right away by all of us. Persuasion can have several different affects on all of us‚ positive and negative‚ mentally and physically. One form of persuasion (that is usually negative) is bandwagon. I once experienced bandwagon and it had a ripple effect on my life of negative consequences. One gloomy Friday night my friends and I were at a football game. They suggested since it was somewhat cold that we leave early and go to eat in Adrian then come back
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techniques and tools used in propaganda posters. In a series of posters‚ the British government allows readers to feel empathy or encouraged to be involved in the war effort. This is a characterized by a skillful use of association‚ celebrities‚ bandwagon‚ fear‚ simple solution etc to win the hearts and minds of citizens. One poster encourages factory workers to join the force because it features an image of two soldiers furiously working on a truck during battle.The poster uses the persuasion technique
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proposition to be true because many or most people believe it. This type of argument is known by several names including appeal to the masses‚ appeal to belief‚ appeal to the majority‚ argument by consensus‚ consensus fallacy‚ authority of the many‚ and bandwagon fallacy. Ad populum is common in marketing. Many advertising slogans are based on this fallacy. Recently I’ve been comparing my favorite two cars ‚ the Lexus IS300 and the Acura RSX to see which one is better. A Lexus IS300 is said to be a luxury
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Propaganda: How Not To Be Bamboozled By Donna Woolfolk Cross Propaganda. If an opinion poll were taken tomorrow‚ we can be sure that nearly everyone would be against it because it sounds so bad. When we say‚ “Oh‚ that’s just propaganda‚” it means‚ to most people‚ “That’s a pack of lies.” But really‚ propaganda is simply a means of persuasion and so it can be put to work for good causes as well as bad—to persuade people to give to charity‚ for example‚ or to love their neighbors‚ or to stop polluting
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