THE LEVEL OF EFFECTIVENESS OF MARKETING PRACTICES AND CUSTOMERS SATISFACTION OF SAINT MICHAEL COLLEGE OF CARAGA A Thesis Presented to The Faculty of Saint Michael College of Caraga College Department Nasipit‚ Agusan del Norte In Partial fulfillment for the Graduation of the Course Bachelor Of Science in Business Administration Major in Financial Management by; Alexis V. Medalle Anna Marie P. Hermoso Glorielyn V. Lauro Jessa S. Jugarap Ronalyn
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business to what it is today. It has continuously improved the quality of service. Of course‚ customers’ complaints are inevitable in every organization. Three (3) complaints out of one hundred products sold to customers are caused by some product defects‚ its expensive price‚ customers’ attitudes (arte)‚ order delivery and some rare safety concern of its users. To initiate quality programs to better meet customers’ requirements‚ Bosch should have its own quality control in the Philippines to avoid some
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individual customers and carefully managing all customer touch points to maximize customer loyalty”. Zigmund‚ McLeod‚Gilbert definition is a bit more detailed: “A business strategy that uses information technology to provide an enterprise with a comprehensive‚ reliable‚ and integrated view of its customer base so that all processes and customer interactions help maintain and expand mutually beneficial relationships.” In this case the use of information technology in all stages of customer interaction
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Chapter 7: What are the most important tools and technologies for safeguarding information resources? Name and describe three authentication methods. Authentication refers to the ability to know that a person is who he or she claims to be. Passwords known only to the authorized users. Token is a physical device that is designed to provide the identity of a single use. Smart card is a device that contains a chip formatted with access permission and other data.Biometrics is based on the measurement
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to expand its current customer base by targeting a specific niche of customers. Sage Hardware will like to target the DIY home maintenance market. These are individuals who are doing a DIY project for the first time. After careful consideration it was proposed that an online store can open another distribution channel by catering to the Home Maintenance Industry especially to the DIY customers not just locally but internationally. Current trends show that the DIY customer is no longer just the
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storefront as a true all-in-one solution: • Shopping cart: This back-end feature allows customers to browse for‚ select‚ and purchase products. (If you want to know more‚ Book IV‚ Chapter 5 compares specific shopping-cart features.) • Payment processor: The virtual cash register. Of course‚ customers need a way to pay you during checkout for the products they want. A storefront solution should give customers multiple options. You need to consider whether the storefront’s payment processor can integrate
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a direct relationship with customers (Ongoing Customer Relationship Management At Dell‚ 2013). Gerhard Gschwandtner (2014) stated that CEO of Dell created a company based on the assumption that if you could eliminate unnecessary steps in the marketing process‚ customers will be satisfied with a much better system. Therefore‚ according to “Dell Customer Relation Management” (2012) cost will be cut by eliminating the other channels or distributors and spend those saved dollars on customer service and
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Information System 9. Organizational and Behavioral Impacts 10.Achieve Competitive Advantages by IS 11.Ethical and Social Issues 12.E-Commerce 4. ERP – Enterprise System 5. SCM – Supply Chain Management System 13.Global Growth of IS 6. CRM – Customer Service Management System 7. KM – Knowledge Management System 8. Collaboration and Teamwork System Management Information Systems The Role of Information Systems in Business Today Information Technology Capital Investment FIGURE 1-1
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be a customer relationship management system (CRM). True False 8. The dominant player in the large system ERP arena is Microsoft. True False 9. SAP has a primary focus on large Fortune 500 type companies. True False 10. Microsoft Dynamics and Sage Group focus on small and mid market sized companies. True False 11. Customer relationship management (CRM) software builds and maintains an organization’s customer-related database. True False 12. Customer relationship management
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Customer Relationship Management In AIRWAYS Introduction Customer Relationship Management (CRM) consists of the processes a company uses to track and organize its contacts with its current and prospective customers. The work of CRM involves focusing on service-automated processes‚ information gathering and processing‚ and integration and automating various customer-serving processes in a company. CRM software is used to support these processes; information about customer and customer interactions
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