Those whose strategies are aimed at not only boosting sales‚ but also developing ties and a long-term relationship with the customer have an upper hand in the long-term benefit of the business in terms of sales and profitability. One way of achieving this is creating a customer loyalty programme which is an effective marketing tool. This is attributed to the win-win situation whereby the customers are rewarded for their loyalty as well as the business acquiring and maintaining their market share through
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PROJECT REPORT ON “CUSTOMER RELATIONSHIP MANAGEMENT WITH RELIGARE SECURITIES LTD” BY Gurvinder Singh Religare Securities Limited Summer Internship Project (Batch 2009-2011) PROJECT ON “CUSTOMER RELATIONSHIP MANAGEMENT WITH RELIGARE SECURITIES LTD” COMPANY GUIDE FACULTY GUIDE Mr. Balwinder
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Customer Relationship Management: Implementing a CRM system for Tirendo. Table of contents 1. Definition of CRM system ----------------------------------------------------------page 3 2.General information------------------------------------------------------------------page 3 3. Integration of CRM systems for Tirendo----------------------------------------page 4 4.Conclusion -----
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Why Customers Feel Locked into Relationships: Using Qualitative Research to Uncover the Lock-in Factors TABLE OF CONTENTS Abstract 2 Introduction/Synopsis 3 Methodology 7 Data Collection 8 Implications for Managers 13 Limitations & Further Research 15 Conclusion 17 Abstract The objective of this research is to explore the factors leading to the customer locking in relationship with the service using qualitative research techniques. We further intend to
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survive in this competitive economy. Organizations have to use their information system intelligently about their relationships and workforce‚ improve their strategic behaviours and also managerial methods. In this situation‚ Netflix is one of companies that are successful by following rational steps that were proposed before. This assignment uses two theories about “customer relationship management” and “human resource management process” to describe The Netflix case clearer. In this case‚ “DON’T LEAVE
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Objectives: 1. Develop marketing-driven company A. Focus on target customers B. Increase brand loyalty 2. Solutions A. Total Gold Program 1997 - Change organizational structure a. Lines of communication between execs shortened b. Increased brand cohesion among all Harrah’s properties - Build Harrah’s brand a. Connect Harrah’s with feelings of anticipation and exuberance b. $15-20 million spent on advertising focused on good feelings associated with gambling at Harrah’s - Extraordinary
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2002 (submitted HICSS36) From Customer Relationship Management (CRM) to Supplier Relationship Management (SRM) André Lang University of Lausanne Daniel Paravicini Linkom SA Yves Pigneur University of Lausanne yves.pigneur@unil.ch Eric Revaz Pioneers Research & Consulting Group Sàrl ——————————————————— Abstract In today’s extremely competitive environment‚ companies are investigating new means of increasing profit by implementing so called Customer Relationship Management Systems (CRMs). But
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existing advantage – customer loyalty‚ instead attempting to create new resources. A marketing database contains information about individual customers or potential customers that is relevant to the marketing process. DBM is an important tool to build up customer relationship and increase the loyalty. To strengthen the loyalty competency‚ requiresd Harrah’s to process sophisticated database analysis of customer profiles‚ so that the company could market the right customers with right ways‚ in order
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in the telecommunication industry it has become extremely important for the companies to pay attention towards retaining of the customers.This research study particularly investigated the causes of customer switching behavior.A prolific way to gain the knowledge about the switching behavior of customers is basically to examine the various factors that play imtegral role in switching behavior. This qualitative research study has offered new insights by defining and identifying the customer’s rationale
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Topshop benefits from personalisation of products as it helps the business recognise meeting the customer needs better because a customer can specifically make the product by itself online. This means that the business can attain greater customer satisfaction as well as ensure customers remain loyal. Personalisation can also create a better way of communicating and keeping a good relationship with the customer so they can revisit the website more frequently. Topshop are able to personalise products at
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